At its peak, it was on par with JD.com and SF Express, but Lei Jun couldn’t save him even if he spent 100 million yuan on it.
? Recommendation: The dawn of the e-commerce era has not only given rise to many e-commerce platforms, but also the birth of many express delivery companies.
The most famous three express delivery companies and SF Express are both products of the e-commerce era. However, no one could have predicted the fall of old express delivery giants such as Fengda.
Lei Jun once spent 100 million but couldn't save him!
Rufengda at its peak Last month, some media broke the news that Xiaomi plans to establish an express delivery business, and Xiaomi Express is already on the way.
From this point of view, Lei Jun still hopes to be able to make a difference in the logistics industry. In fact, many years ago, Lei Jun invested 100 million yuan in an express delivery company, which is Rufengda.
However, in the fiercely competitive market, Rufengda has not been able to break through.
Rufengda was founded 10 years ago. It was once a logistics company under Vanke and was responsible for the express delivery company on the platform.
At its peak, it was considered Vanke's most valuable asset, and its status was similar to that of JD Logistics today.
When the daily business volume is at its highest, it can reach 300,000 pieces, which is comparable to that of SF Express today.
The Development History of Rufengda How did such a powerful express delivery company fail?
When talking about Rufengda, we have to mention Chen Nian, the founder of Fanke.
When I founded Fanke, due to the huge business volume, there was no reliable express delivery company to cooperate with.
So Chen Nian found fellow countryman Li Hongyi, and with his support, the latter established Rufengda.
Initially, Rufengda's start-up capital was only 100,000 yuan and there were less than 50 employees.
However, in just a few years, it has become a large enterprise with more than 5,000 employees. This shows how capable Li Hongyi is.
Of course, relying on e-commerce platforms like Fanke and never getting involved in personal express delivery business also makes Rufengda's business very simple.
The express delivery giant collapsed. When Vancl was still very popular, the volume of orders naturally continued. However, as Vancl was eliminated by the e-commerce industry, Rufengda also inevitably fell into ruin.
Later, old friend Lei Jun showed up and offered more than 100 million yuan to save Rufengda.
However, in the face of fierce competition in the industry, Rufengda finally fell.
Finally, Chen Nian sold Rufengda to a domestic fund company.
Although Cainiao Logistics had negotiated many times and wanted to acquire the company as a whole, it did not happen in the end.
Later, Rufengda was sold to the domestic general logistics company, and it has been shut down since it fell into a debt dispute.
According to media reports, it lost more than 100 million yuan last year alone.