Analysis of the employment situation of the post-90s generation: car appraisers, car wash maintenance technicians, masseurs, lactation therapists... As the mobile Internet becomes increasingly popular, a type of O2O (online marketing order, offline consumption experience) freelancers have emerged.

The reporter recently visited universities in Guangzhou and found that the employment concepts of some "post-90s" college students are undergoing new changes. They love freedom and have a special liking for freelancing.

According to Ganji.com's recently released China's first "2014 O2O Freelancer Analysis Report", the average pre-tax monthly income of O2O freelancers reaches 8,312 yuan, but currently 21.3% of O2O freelancers do not have skill certificates.

A freelancer with a monthly salary of 8,312 yuan has fun with O2O. Entering the graduation season, Xiao Chen, a senior at a university in Guangdong, is very calm. He does not rush to various job fairs like his classmates.

On the contrary, he was employed by a campus O2O food delivery platform, analyzing food ordering traffic data, and posting promotions on Weibo and WeChat... His work can be completed with a network cable and a computer, and he can already earn a monthly salary of 50 or 60 yuan before graduation.

Thousand dollars.

Xiao Chen is a member of the emerging O2O freelance army.

The reporter learned that since the group buying industry became popular on the Internet in 2010, the term O2O has entered people's field of vision.

After four years of development, the O2O industry has become increasingly mature and has spawned a large number of distinctive freelancers.

According to the "2014 O2O Freelancer Analysis Report" recently released by Ganji.com, in a survey of people aged 18-25, 82.6% of young people want to become O2O freelancers, which shows that freelancing is in the ascendant.

O2O freelancers with specialized skills amaze many people in terms of salary.

The average pre-tax monthly income of O2O freelancers is 8,312 yuan, while in Shanghai, which ranked first in salary rankings in 2014, the average monthly salary of white-collar workers is 7,214 yuan.

Most O2O freelancers have a pre-tax personal monthly income between 5,001 and 8,000 yuan. 68% of O2O freelancers have a pre-tax personal income of more than 5,000 yuan. 9% of O2O freelancers have a pre-tax monthly income of more than 10,000 yuan. Income is common

On the high side, 14% of O2O freelancers have a monthly income of less than 3,000 yuan.

Looking at the different industry fields and occupations of O2O freelancers, the average monthly salary in the housekeeping and health care industry is the highest, reaching 9,320 yuan, the average monthly salary in the life service industry reaches 7,738 yuan, and the beauty/beauty industry reaches 6,849 yuan.

The average monthly salary of car appraisers, car wash maintenance technicians, and masseurs all exceeds 10,000 yuan, and the income of pedicure and manicurists is also more than 8,000 yuan.

The age groups of O2O freelancers are mostly 25-30 and 40-45 years old. It can be seen that young people and "free" aunts with certain work experience and plans for the future have become the beneficiaries of O2O.

At the same time, O2O freelancers are more skill-based, with the majority having technical secondary school/technical school/vocational high school education, followed by college education.

Freelancers who rely on technology for a living have a heavy psychological burden. It is understood that free time, free location, and no need to look at the boss's face are the three major benefits of freelancers that double their satisfaction.

Although O2O freelancers "look beautiful", they face a lot of embarrassments.

"If you choose O2O freelance work, the biggest disadvantage is that you will give up other allowances and benefits such as medical security, pensions, paid holidays, etc." According to the report writing team of Ganji.com, unstable income, narrow social scope,

The high psychological burden has become the three major problems that lie above their heads. At the same time, the security system is not perfect enough, which also makes these freelancers face social isolation.

Not only that, the fierce market competition in the O2O industry has also made O2O freelancers uneven, and those with skill certificates are more popular.

At present, O2O freelancers have covered all areas of life services.

The report shows that 78.7% of O2O freelancers already have skill certificates.

Among them, 13.2% of O2O freelancers have a driver's license, followed by a masseur qualification certificate, accounting for 11.6% of the total. The third-ranked skill certificate is a tour guide certificate, accounting for 8.1%; relatively speaking, lactation specialist certificate and makeup artist qualification certificate

, photographer qualification certificates are relatively rare.

Currently, only 21.3% of O2O freelancers do not have skill certificates. It can be seen that freelancers rely on technology to make a living.

Zhong Lei, head of the recruitment channel of Ganji.com, said that the O2O industry is slowly moving towards the requirements and model of employment with certificates. Professional certification is the development trend in the future. For the majority of O2O freelancers, it is also necessary to understand in advance to prepare for future development.

prepare for.

Unexpectedly, the Prime Minister of a major country became the first new member of "Chaihuo Maker Space" in 2015.

On January 4, Premier Li Keqiang came to Shenzhen Overseas Chinese Town to talk about innovation and creativity with these private technology innovators.

When a maker introduced his product, Li Keqiang encouraged him: "These innovative small companies can do it and promote the innovation of large companies." It is not just the Prime Minister who praises entrepreneurs.