The event originated from 65438+1October 6th. Wang Xing said that in the future, the top three new forces in China will be Li, Pengcheng Automobile and Weilai Automobile. Subsequently, Freeman Shen responded that Weimar must be TOP3 in the future, and said that on June 8th, 65438+10/October 8th, if Weimar entered TOP3, he hoped that Wang Xing would send him a takeaway.
In fact, judging from the development of the new domestic car-making forces in recent years, Weimar Automobile is widely regarded by the industry and consumers as one of the head enterprises of the new car-making forces, and many media even call it TOP3, which is juxtaposed with Weilai Automobile and Xpeng Automobile.
The data shows that Weimar Automobile sold 65,438+06,900 vehicles in 2065,438+09. Weimar is second only to Weilai in the published sales data of new energy vehicle enterprises. In addition, in the "20 19 Hurun Global Unicorn List", Weimar Automobile ranked 57th with a valuation of 30 billion yuan.
Some insiders have analyzed that this gambling game has attracted a lot of public opinion focus for Weimar Automobile, and there is no question of winning or losing.
On June 65438+ 10/0, Ren Wanfu, a senior auto industry analyst, also told us that this can also be regarded as a marketing event. One of the differences between the new car-making forces and the traditional forces is that they are good at using Internet traffic dividends, creating hot spots to gain attention, and innovating marketing methods to increase sales.
Freeman Shen's "About Gambling" Wang Xing? Send the car if you lose.
There are many bosses in the economic circle who like to gamble. Among them, Ma Yun and Wang Jianlin, Lei Jun and Dong Mingjun's "gambling contract" incidents are often mentioned. Today, the car circle and the internet circle are another example.
65438+1October 6, Wang Xing said on a platform that the pattern of China car enterprises is basically 3+3+3+3, and the three central enterprises are FAW, Dongfeng and Changan; The three local state-owned enterprises are SAIC, GAC and BAIC, and the three private enterprises are Geely, Great Wall and BYD. The three new forces are Ideality, Weilai and Tucki. Exclude Weimar, the head enterprise, which is generally believed by the industry to be a new force in building cars.
Soon, some netizens replied to Wang Xing, saying why there is no Weimar car in TOP3 in the future. Wang Xing responded: "I'm sure my ideal is 12, and I can probably enter the next round of six." The next round is hard to say, I have worked very hard. " At the same time, I didn't make any comments on Weimar.
The next day, Freeman Shen responded on the Weibo that he was willing to bet with Wang Xing and invited netizens to testify that Weimar would definitely enter the top three. At the same time, he also expressed optimism about Li and looked forward to moving forward side by side in the future.
On October 8th, 65438/kloc-0, when Freeman Shen participated in an activity in Huanggang, Hubei, he also announced the details of gambling. He said that if Weimar automobile can advance into TOP3, a new force in automobile manufacturing, I hope Wang Xing can send him a takeaway. If Weimar doesn't get into TOP3, Wang Xing can pick a car from all brands, no matter how expensive, and buy him one. It doesn't have to be a Weimar.
But as of now, Wang Xing has not responded further.
It is worth mentioning that why does Wang Xing take a fancy to ideals? In fact, the ideal founders Li Xiang and Wang Xing not only come from the Internet industry, but also have investment cooperation.
In August last year, Li received the C round of financing, amounting to 530 million US dollars. This round of financing was led by investors such as Meituan, Shougang Fund, Jingwei China and ByteDance.
The new forces of building cars are blocked and long.
This is not the first time that Freeman Shen has released his grandiloquence to the outside world.
At the EX5 delivery meeting in September, 20 18, Freeman Shen declared that "2065 438+00000 vehicles were delivered", but it was not until March, 2065438+2009 that Weimar Automobile realized the promise of delivering 10000 vehicles.
At the end of 20 19, when Freeman Shen talked about Weimar's goal, he once again said, "To become the first profitable new force in the world."
Freeman Shen's confidence may come from Weimar's sales performance.
The data shows that Weimar Automobile sold 65,438+06,900 vehicles in 2065,438+09, which is second only to Weilai among the new car-making forces that have announced their sales last year.
As a senior practitioner in the automobile circle, Freeman Shen also served as the vice president of Geely Group, and led the team to complete the classic case of Geely's acquisition of Volvo in domestic history.
Earlier, he also said in a public speech that Weimar wants to be Alibaba, a new energy vehicle. For future new car companies in China, TOP3 has naturally become one of the targets that Freeman Shen and Weimar need to protect.
In the eyes of the two big men, the focus of this incident is the TOP3 dispute of the new forces of building cars. But in fact, looking at the current new energy vehicle market, none of the new forces to build cars is better.
In fact, Weimar Automobile achieved less than 20% of its annual sales target of 6,543,800 vehicles last year.
On the day of 65438+ 10/0, the relevant person in charge of Weimar Automobile also admitted to us that "the annual sales target of 65438+ 10,000 vehicles is the key factor to achieve positive cash flow and break-even point, and this figure will always be the higher goal we pursue."
With the decline of subsidies, new energy vehicles suffered a "five-day losing streak" last year, and the protective cover of new forces will be greatly weakened.
In particular, Tesla has recently officially completed domestic delivery, and more foreign brands of new energy vehicles have entered the market. The new forces that build cars will face more challenges than before.
Ren Wanfu also told us that there are many new forces entering the game at present, and after fierce competition, I am afraid there are not many left. In the face of strong enemies, the new forces urgently need to break through the hunting of dignitaries and get through the current predicament.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.