As early as the traditional retail era, there has been a relatively primary membership management. However, the traditional membership management online and offline members can not be universal, and the rights they enjoy are different, which brings great inconvenience to customers' consumption. The separation of online and offline membership rights will inevitably make our customer experience very poor.

In order to realize the digitalization of members, we need to make good use of the valuable asset of users' big data and dig deep into the individual needs of users.

Second: do a good job in refined operations.

Based on data analysis, we should dig out heavy users with strong consumption power and high frequency of use, as well as users with strong communication skills and love to share, and carry out hierarchical management.

Most businesses have their own membership system, but many times membership system is useless. 20% of customers contributed 80% of sales revenue, but we didn't do in-depth operations for these 20% customers and do more stimulation around them.

Our other 80% customers, although they only contributed 20% of the sales, may have a lot of communication or interaction between them. They are essentially willing to contribute to us, but we have not tapped these people.

Three: be attractive in terms of rights and interests.

Regarding the rights and interests of members, the first point is the price concessions of members, and the second point is the privileges enjoyed. This is very important, not only to stimulate emotions, but also to attract interest.

The construction of membership system is a complex project, and there is no best, only better.