Brother, if you want to do it in town, you have to do everything, including electrical materials, switches, etc. Everything has to be adjusted~~~otherwise it will be difficult to maintain it by just relying on lamps~~consider it carefully

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How to open a lighting store for beginners

1. Capital. Generally speaking, second- and third-category cities require about RMB 50,000 to RMB 100,000 or more in starting funds, with larger cities requiring more and smaller cities requiring less. This is related to rent, water, electricity, labor, etc. and local price levels, and cannot be generalized. However, excluding rent, decoration and other expenses, the cash on hand should generally not be less than 50,000 yuan.

2. Site selection. Unless you have a lot of financial resources and a large retail area, the address should be chosen around an existing building materials market, or a location with lighting retail nearby. If it is difficult to rent in good places, it is also a good choice to buy building materials in Kaizai!

3. Sales positioning. That is, what type of consumer group the store will have in the future. There is no positioning of high, middle or low-end, or it is very vague, which will inevitably affect future sales. Therefore, sales positioning must be realistic and consistent with local consumption levels. If the positioning is higher than the local average, it may lead to a situation of being high-key and being left out in front of the door.

4. Preliminary branding. A good retail store must have one or two brands to attract early consumers. A good brand can not only drive sales of other products, but also increase popularity. If you want to save more worry, you can also choose to be a specialty store of a certain manufacturer.

5. Decoration. Notes: (1) The height of the ceiling should not be less than 2.8 meters; (2) The store decoration should not be too bright and there should not be too much natural light; (3) The installation position of the ceiling and wall lamps should fully consider the size of the reserved area. The wall width should not be less than 0.5 meters, and the ceiling grid should not be less than 0.8 square meters. If possible, 4-6 large lamps of 1 square meter should be reserved in prominent locations; (4) The decoration color should be one main color, It is advisable to use no more than 2 auxiliary colors. Too many colors and too many colors will have the opposite effect of overshadowing the guest; (5) The layout of the store should be reasonable. The headlights or products with relatively large sales should be given priority and occupy a prominent position, and other products should be built around them. Use corners and columns to place some small lights.

6. Supply. Generally speaking, it is better for small stores to purchase goods from nearby wholesale markets. Other products can be transferred or distributed from other companies. Although the profit is a little thin, there will not be too much product backlog due to vision and experience issues. .

7. Product style, quantity and variety. Don’t have too many styles, no more than 3 designs and colors of each product, no more than 3-5 units of each style, and strictly control cash flow! When purchasing, you should pay more attention to the relationship between product and positioning, price and market, design and store style, and avoid causing a backlog.

8. Necessary things before opening: a 2-meter-high herringbone ladder; an impact drill; a large and small screwdriver, a pair of hand pliers, a smaller hammer, and insulating tape , some self-tapping screws. In addition to hygiene tools, you should also buy some clean soft cloths to wipe lamps; account books and pens, tables and chairs for customers to rest, etc.

10. Preparations before opening: (1) Do more publicity to expand influence as much as possible; (2) Consider offering special prices on some products to benefit consumers; (3) Complete various procedures , such as industrial and commercial and tax licenses, to avoid unnecessary trouble; (4) Decorate the store and keep it clean and tidy; (5) Prepare for after-sales service in advance.