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Defu advertisement
Dove's advertising words are as follows:

1, creamy and silky.

Getting you is the happiness of my life.

3. I found that the new Dove was smoother, more pleasant and full of surprises.

4, the heart is free, happy as silk, happy anytime, anywhere, and enjoy the pleasure of the soul anytime, anywhere.

Facing the increasingly mature consumers, Affin Food Company not only goes all out to develop high-quality Dove milk chocolate, but also strives for innovation and change every year, hoping to give consumers a wonderful chocolate experience, and commercials are no exception. From the past "Listening to Dove's Silk" to the present full planning, with unique creativity and unique production technology, it brings consumers a brand-new advertising film "Vortex" and feels a new realm of silky feeling.

Dove introduction

Dove, the world's largest producer of pet food and snack food, is a series of products launched by Mars, an American multinational food company, in China, which entered China from 65438 to 0989. Although Dove is not an independent food brand, it also has a high popularity and sales volume in the domestic market, and has also launched a number of series of chocolate foods with rich varieties and many choices.

Dove chocolate belongs to the middle-end grade, and its positioning is to buy high-quality chocolate food at a relatively low price, with outstanding cost performance. Although there is no Dove's name in the world chocolate, it still occupies a relatively important position in the China market, and its sales volume is relatively high.

Reference to the above content: Baidu Encyclopedia-Dove