Feng Lun: There are many ways to do charity.

The first is the traditional moral approach of giving money directly to those in need.

This is how many people build bridges and roads and give back to their hometowns after getting rich. They pay attention to accumulating good deeds, trustworthiness, and benevolence.

The second is to combine business operations, interests and charity operations.

This type of public welfare and private interests are easily confused and easily criticized by everyone.

The third is to use modern civil society thinking, through NGO methods, standardized governance and professional talents to build sustainable public welfare organizations and give life to the organization, which is equivalent to giving birth to a child and letting it grow up.

The sustainable development of public welfare is a cell of civil society construction, the direction of China's social reform, and a new organizational form of society.

There are only two paths left for the sustainable development of philanthropy in China in the future: the first is driven by traditional moral motivations; the second is the construction of professional public welfare organizations, using the organization to absorb social donor resources and develop philanthropy in a certain professional field.

meet social needs and form sustainable public welfare undertakings.

Sustainable philanthropy emphasizes good governance and professionalism.

Good governance requires full transparency, clear strategies, value guidance, and professional team management.

Folk public welfare has both desire and ability. It is a process of self-giving and self-regeneration, which can be recycled continuously.

Public welfare is not based on voluntariness but on other people's wishes, and ability is not based on what I can but what I can do.

The result of this is that private charity has done very well in the past seven or eight years.

Feng Lun: There are many subdivisions and competitions in charity.

The greatest ability of entrepreneurs to do philanthropy is firstly the organizational ability, which means they can organize and govern; secondly, they have corporate resources to contribute, not the ability of folk ethics.

Entrepreneurs have organizational skills, corporate resources, and innovation capabilities.

The Wantong Charity Foundation I founded is an ecological community. Alxa focuses on environmental protection projects, Aiyou mainly focuses on children's projects, and One Foundation is related to disaster relief.

I use different charity funds to create different charity organizations and continue to promote actions to give back to society in different fields.

In terms of focus, I focus on governance, because I believe that if the governance of private public welfare organizations does not meet the standards, they will not be able to distinguish themselves from government-run funds in the future, nor will they be able to win the lasting trust of donors, let alone the public's support.

trust.