The iconic British statue "Britannia Goddess" is the embodiment of Britain, reflecting the British historical background and cultural foundation of British brands. The star pattern is reminiscent of the five stars on the national flag of China. Six lines originated from the symbol of Geely Group's "Great Harmony in June and June", symbolizing luck and wealth, and also implying the Geely spirit of "team spirit, learning spirit, innovation spirit, fighting spirit, seeking truth from facts and striving for perfection".
LOGO was born in 2007, Geely Automobile set up a special fund of 3.6 million yuan to collect new logos from all over the world, * * * received12,205 entries from more than 0,000 countries and regions around the world, and finally awarded gold and silver prizes. Three logos were selected from the Gold Award and the Silver Award, and three sub-brands of Geely Automobile including the British brand LOGO were determined.
Extended data:
Copy of British car logo:
Enthusiastic red, vast blue, graceful deep gold and smart black, combined with the classic and fluent "ENGLON" font, bring people unlimited association space. The beauty, kindness and tolerance of British brands and the charm of British classics emerge spontaneously, which reflects the strategic goal of British brands to constantly explore and innovate and look at the world. The outline is round and harmonious, and tradition and modernity complement each other; The overall image represents the perfect integration of eastern and western cultures, shows profound cultural connotations, and conveys the background of the combination of Chinese and western cultures in Britain. It is noble and cordial, and originated from the classic but not limited to the classic and enterprising brand personality.