Sha Xiaoli is currently the executive publisher and editor-in-chief of Bazaar Fashion, the general manager of Bazaar Fashion Brand, the founder of the "Bazaar One Hour After Class" public welfare project, and the vice chairman of the United Nations Advisory Group WTO Joint Fund Association.

Bazaar generally refers to Bazaar in Fashion. Bazaar Fashion is a magazine run by Bazaar Fashion Magazine Co., Ltd., which was founded in 2002, and managed and sponsored by China China Textile Group Co., Ltd.