The ultimate goal of rural revitalization is to return to and transcend rural China. "Why is the national strategy of 'rural revitalization' proposed at this time? Because our villages are now in a state of decline, including poor villages, empty nest villages, villages for the elderly, and villages for left-behind children.

, has become an indisputable fact in China, especially in the central and western regions. What is left to people is not nostalgia but real rural decline. Chinese society is a rural society, and the ultimate goal and essence of rural revitalization is to return to rural China.

The core of the issue of rural China is to solve the problems of rural areas and farmers under the conditions of modernization. Without the development of rural areas, China cannot truly develop. If rural society is not well-off, Chinese society cannot fully achieve well-off society, and rural culture cannot be reconstructed and developed.

Without carrying forward China's excellent traditional culture, it is impossible to truly carry it forward," said Fan Jianhua, professor and doctoral supervisor at Central China Normal University.

It can be said that in the process of urbanization, China's rural areas are facing problems such as the gradual weakening of traditional agriculture, the hollowing out of rural areas, and the gradual decline of rural life.

As the focus of rural issues, the problem of “hollow villages” has been around for a long time.

As the saying goes, “See the mountains, see the water, and remember the nostalgia.” In the final analysis, the most important and critical thing in current rural development is to retain people.

With rural revitalization and the development of characteristic towns in full swing, more and more places are considering the development of rural tourism as a good way to alleviate poverty.

However, we still need to pay attention to some issues during the specific operation.

Fan Jianhua believes that we cannot simply confuse tourist towns and characteristic industrial towns; we must focus on building a pastoral complex, highlight the "three livelihoods" of production, life, and ecology, and build the "three industries" of agriculture, processing industry, and service industry

", and do a good job in the "three rural" work of agriculture, rural areas, and farmers.

Rural revitalization cannot be separated from the support of culture. In the context of rural revitalization, the development of characteristic cultural industries needs to achieve three changes. Painters gather together and the fragrance of ink flows. The hollow village becomes a paradise. Birds are always heard and the sound of springs is everywhere. This is Wang Bianming, Yongnian District, Handan City.

Qing ancient village.

In the 1980s, as villagers moved to new villages one after another, the ancient village was completely idle.

In 2014, painter Chen Yudong was attracted by the well-preserved ancient buildings here, so he signed a contract with the village and established his own studio. The famous art critic Li Xianting also wrote the inscription "Wangbian Valley" for the old village.

Later, a group of nationally renowned calligraphers and painters came here to set up studios, and Wangbyon Valley became a famous painter's village.

Like Songzhuang in Beijing, Wangbian Valley is fortunate to be reborn.

There is currently a top-down craze for "rural revitalization" across the country, many of which are eager for quick success and instant benefits. Therefore, to some extent, they fail to fully respect the development laws of rural industries, fail to fully pay attention to cultural inheritance and protection, and fail to develop models.

Not down to earth, etc.

Wang Guangzhen, associate professor and master's tutor at the School of History and Culture of Shandong University, believes that there are the following problems behind the craze: simply moving urban planning and landscape planning to the countryside, only planning the countryside at the rural level without top-level urban design, overemphasis on economic pursuits and neglect of cultural design, industry

The design and planning are not sustainable enough, and there is a lack of source power for industrial development.

“To develop beautiful countryside, we must grasp four basic points, including beautiful countryside, characteristic industries, nostalgic memories, ecological agriculture, etc. No matter what industry is developed, we must closely contact the people, develop the collective economy, stimulate everyone’s enthusiasm, attract people to participate, and deepen

in".

Customs, etiquette, architecture, etc. are all important carriers of nostalgia scattered in every corner.

The report of the 19th National Congress of the Communist Party of China proposed to implement the rural revitalization strategy, which undoubtedly puts forward higher requirements for the inheritance and reshaping of rural culture.

"Rural revitalization is inseparable from cultural support. Most of the characteristic cultures are rooted in the countryside. The development of characteristic cultural industries must seize the rural revitalization strategy." Bian Jing of the Macroeconomic Research Institute of the National Development and Reform Commission said that in the context of rural revitalization, the development of characteristic cultural industries first needs

Achieve three transformations, including the transformation from quantity to quality, the transformation from surface display to in-depth mining, and the transformation from factor outflow to factor aggregation.

On the basis of making the characteristic cultural industry visible, entertaining and participatory, we should protect and inherit rural food culture, folk culture, architectural culture, etc.

To break the restrictions of administrative regions, the development of cultural resources must carry out scientific path analysis and sorting, fully pay attention to the importance of high-level planning in the early stage, rationally utilize the local industrial resource base, take advantage of the opportunity to build IP content brands, and effectively connect professional operations and

Management, so as to play the "good hand" well.

Yongnian District is affiliated to Handan City. It has been known as "the fertile Central Plains where merchants gathered" since ancient times. It gave birth to Yangshao Culture and other early human civilizations more than 7,000 years ago. Within its territory are Guangfu Ancient City, Hongji Bridge, Yangshao Cultural Sites, Zhao Wangling Mausoleum Sites, etc.

Several national key cultural relics protection units.

As the birthplace of the resurgence of Tai Chi in my country, Guangfu Town gave birth to Yang Style and Wu Style Tai Chi, and derived Wu Style and Sun Style Tai Chi.

In response to the specific question of how to develop the cultural industry in Yongnian District, Wu Chengzhong, director, professor and doctoral supervisor of the Culture and Leisure Industry Research Center of the University of International Business and Economics, believes that Yongnian currently lacks scientific industrial planning, has unclear target positioning, and is not advanced in its industrial development path.