At present, due to the particularity of China's financial system, it is extremely difficult for small and medium-sized enterprises to raise funds. Private lending is difficult to form a climate because of its small scale and irregularity, and it cannot meet the capital needs of many small and medium-sized enterprises. The contradiction between the high demand of banks for loan enterprises and the low level of mortgage assets of small and medium-sized enterprises makes it difficult for small and medium-sized enterprises to obtain loan funds through bank channels, and financing difficulties have hindered the normal development of all walks of life.

Guzhen, as the lamp capital of China, has few lighting brands. Small and medium-sized enterprises are more than willing to establish their own brands, but most of them still solve their sales problems through traditional channels. In the emerging market environment of increasing costs, fierce competition and rapid development of high-tech LED, the development of small and medium-sized lighting enterprises is difficult because of lack of financial support. With the intensification of industry reshuffle, the status of Guzhen Light Capital is changing. How to get financial support to further develop the enterprise by establishing a brand is an examination paper that every entrepreneur who wants to be a great success must face.

In this context, in order to effectively solve the financing difficulties of lighting SMEs, on March 21st, the "Win in Communication-Transformation and Leap of New SMEs Billion" was jointly sponsored by Guangdong Private Enterprise Cooperation and Exchange Association, Zhongshan Lighting Industry Association, China Merchants Investment and 36 Media Network. Actual sound Marketing in China Summit specially invited Xie Yong, Executive Vice President of China Merchants, to explain the methods of obtaining financing quickly for the participating entrepreneurs, and introduced the qualifications and requirements that China Merchants need for financing enterprises.

in Xie Yong's opinion, how can enterprises seize the opportunity to adapt to the changing situation and take off in an all-round way? We need to do two things well. For example, lighting and electrical enterprises in Zhongshan Guzhen need brands first and capital second. Brand is the means of enterprise development, and capital is the guarantee of enterprise development. With this brand as the means and capital as the guarantee, enterprises can develop faster and better.

as far as the development of enterprises is concerned, the communication with the industry is generally carried out in a big background. From the financial crisis in 28 to the European debt crisis last year, China has been making structural adjustments. There are two main lines in the adjustment process, namely, the all-round development of domestic demand market and capital market. In addition to domestic demand, various industries in the capital market have entered. When developing, enterprises should not be jealous of others' development for the time being. When the market develops in an all-round way, enterprises need to seize opportunities by themselves.

Xie Yong said that small and medium-sized enterprises must do two things well to develop rapidly-brand and capital, especially enterprises in the Pearl River Delta. With the guarantee of brand and capital, the possibility of becoming stronger and bigger is greatly improved.

SME financing is the blood of enterprise development and the ammunition and logistics of the army. Brand building is a bullet. How to manage the enterprise's performance in one entry and one exit is the so-called good steel used in the cutting edge, which is the case. How can an enterprise grow with a budget? Even bring effects. How did you get the budget money? Xie Yong mainly made a targeted analysis in two aspects:

First, the demand of enterprises for funds, just like the effect of blood on people, they complement each other. Traditional enterprises are accustomed to primitive accumulation, relying on dealers, suppliers, borrowing and other modes to accumulate. These methods may restrict enterprises in the current situation. In today's social environment, fast fish eat slow fish. If the old cow pulls the cart slowly, it may seriously restrict the development of enterprises, because people have already obtained a lot of funds through bank loans.

Secretary Wang once said that enterprises in Guangdong are very practical, but they are too practical. They only look down at the sky and forget the existing convenience measures around them. Since then, Secretary Wang has encouraged our Guangdong enterprises to innovate independently. Let me also talk about the cooperation of equity funds. As the saying goes, a hero and three gangs, enterprises need to take the road of capital, and they must introduce strategists other than shareholders. Only by providing the source of funds for a long time can the development of enterprises be smooth. Enterprises in our country have two characteristics, namely, strong production capacity and strong manufacturing capacity. However, the shortcomings in brand and capital are also particularly obvious. These two years can adapt to the vigorous development of the capital market and grasp the operation of capital and brand, then the enterprise can take off.

second, the enterprise should take this road, how to take it? As China Merchants, it invested in 112 enterprises last year, totaling 11.1 billion. As an investor, Zhongke Merchants also has certain requirements for the invested enterprises. For example, the recent standard is that enterprises should have the characteristics of "three strong", that is, strong industry, strong products and strong team, as well as "three refined", which are important basis for us to examine the development potential of an enterprise. The quantitative indicators are the annual growth of enterprises by 5%, the embodiment of core competitiveness of enterprises, etc. Different enterprises have different ways, including technology, network and brand. Finally, it falls to technology, network and brand to form a sustainable development. Especially brand building. There is also capital in the hands of enterprises, whether it is effective or not.

Finally, Xie Yong hopes that all entrepreneurs will gain something from this summit, and China Merchants also looks forward to cooperating with it as soon as possible to provide capital guarantee for small and medium-sized enterprises in the Pearl River Delta. "