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Liu Yonghao: "Five Innovations" Concept of New Hope
20 1 1 year, the sales of new hope group is nearly 80 billion, and the whole group is bent on breaking through 1000 billion as soon as possible. As a result, after three years, there is still no breakthrough. Why?

After research and analysis, we finally found the answer, that is, our innovation is insufficient and we must change and innovate. As a result, we have formed the innovative concept of "five innovations".

0 1

New mechanism

Everyone says that the private enterprise mechanism is good and the state-owned enterprises should innovate. In fact, both private enterprises and state-owned enterprises should innovate.

When the enterprise is small, you can see its boundaries, count your employees and manage your team well. There is no problem for the boss to act arbitrarily, and there is no problem without a computer, because you can see it;

When there are many people, you can't remember, you must use the computer;

When there were more people under my command, for example, there were more than 600 companies at home and abroad at that time, and I had never been to two-thirds of them. I didn't know all the more than 600 general managers, so I definitely couldn't use the previous method.

Therefore, it is particularly important to use new mechanisms to mobilize enthusiasm. A few years later, we now have about 100 partnership enterprises with more than 400 partners. These enterprises * * * build, * * * undertake, * * * create and * * * enjoy. This is a new mechanism.

The biggest difference between entrepreneurs and professional managers is that professional managers only do what they should do with money, while entrepreneurs have no boundaries and will resolutely do what they want to do. These partners are all entrepreneurs.

02

New youth

In recent years, we have properly placed our old colleagues who started a business together, so that young and energetic people can take the main positions in the company. For example, my daughter Chang Lu leads the company to grow step by step, and a group of young people are playing a bigger role, and Liu Chang is just one of them.

This year, we will recruit 30,000 employees, most of whom are college students. We have made many plans, including business plans and training plans, and made many arrangements, hoping that young people will play a greater role in the future.

03

new technology

We are engaged in agricultural food, and biotechnology and digital technology are very important, so we have made great efforts in the management of biotechnology and digital technology. In recent years, we have made considerable achievements and won seven second prizes for national scientific and technological progress. Scientific and technological progress has brought continuous progress to the Group.

04

New track

New upstream and downstream tracks in the field of agricultural food are emerging one after another.

For example, we set up "Grassroots Capital", which is an industrial investment platform and an innovation and entrepreneurship platform, and several enterprises such as cold chain logistics have been hatched below. After three years of hard work, our cold chain logistics may be the first in the country.

Nowadays, catering is very popular. Sichuan hot pot is the hottest in catering, and the most important thing for Sichuan food is seasoning. So we integrated the 70-year-old soy sauce in Chengdu and Pixian watercress into the brand of "Chuanwazi", and now we supply 65,438+10,000 restaurants, and the domestic market is very large.

We found that Huiji Food Company in Sichuan did a good job in fast food and developed "Youfang" fast food. It adopts new technology-sunlight, fermentation, manual work, and puts seasonings together. Delicious in taste and rich in nutrition, the demand exceeds the supply, so the production is continuously expanded to meet the new market. We support it to unite and develop together, and now it has become its controlling shareholder.

Now the pet economy is developing rapidly, and we have made arrangements at home and abroad. For example, we have acquired the largest pet food company in Australia, which has not yet been listed. I think once listed, the results will be very good. There are many such trajectories.

We found that medical and health care will develop greatly, so we looked for entrepreneurs and managers with entrepreneurial spirit in this field. Finally, we found such a person in Shanghai, whose company system is good, and we supported him with decisive investment.

We have done a good job in medical and health care. Some people say that you are a pig farmer in Liu Yonghao. How do you know about human diseases? I really don't understand, but there are other ways. How well Alibaba did, but Ma Yun said all day that he didn't understand the Internet. There is a saying that if you don't know who you can use, you will have limitations if you know too much, which may be the case from the perspective of enterprise managers.

05

New responsibility

First of all, what we do is food and agriculture, food safety, environmental sanitation, disease prevention and control, etc. These are all social responsibilities and are the first.

Secondly, to participate in social activities, we ask middle-level and above cadres to help every poor household. We participate in the glorious cause of national poverty alleviation and form a sense of social responsibility of both internal and external training.

What is the pattern brought by new mechanism, new youth, new technology, new track and new responsibility?

Six or seven years ago, I gave the group's largest listed company, New Hope Liuhe, to my daughter. Its market value at that time was 27 billion yuan. Today, the average market value in the last month is 654.38+05 billion, from 27 billion to 654.38+05 billion, which is obviously much stronger than then.

This is the real money invested by investors, which shows that the enterprise has made progress and grown. We have not only perfected and expanded our main business, but also hatched so many industries. Many investors want to vote for me because of the rapid development.

Mr. Xi Gang, the head of our "Grassroots Capital", has such a story.

Six years ago, we wanted to innovate, so we established a financial "experimental field", one is "thick capital" and the other is "grassroots capital". The company chooses two people to take charge, give money, give tasks, give pressure and give direction, and let them do it together as partners.

In the first year of Xigang, he was in high spirits; In the second year, I was sad because I lost 30 million yuan.

At this time, I asked him if he was in the right direction. Is it hard enough? Is the execution enough? He said it's okay. I said that if there is no problem with the direction and implementation, I have tried, and it is nothing to lose only 30 million yuan. He said give me another five years, and "grassroots capital" will give you new hope. This is actually done. This is called innovation.

On the other hand, we should incubate information technology and digital technology.

I am the vice chairman and major shareholder of Minsheng Bank, and I have made great achievements in the past 20 years, with assets of 7 trillion. It has done a lot of scientific and technological innovation, but the ship is too big to turn around.

So we set up a small bank-Wang Xin Bank, armed with intelligence and digitalization. This idea has been recognized by the regulatory authorities in Sichuan Province.

I found Lei Jun and Hongqi Chain. * * * initiated the establishment of New Network Bank, which is the third Internet bank in China.

Three years later, in 20 19 years, the online management scale exceeded 1000 billion yuan, and the after-tax net profit was165438+200 million yuan, making it a national high-tech enterprise. There are only two such banks in China.

What does the success of the new network bank depend on? Relying on big data, relying on intelligence, relying on young people, relying on innovation and relying on change.

Wangxin Bank has no outlets and no cash, all of which are operated online and on mobile phones. In addition, it has no threshold, no three-year financial statements and no guarantee. We provide all-round financial services for enterprises and even rural areas.

In 20 19, the American ambassador to China took several American financial executives to inspect the new network bank, and they evaluated it as the best in the world.

In recent years, we have not only made progress in financial technology, but also made great progress in intelligent manufacturing and industrial Internet.

We require every department of the Group to develop informationization, intelligence and digitalization, and must be at the forefront of the industry. This front row is first or tied for first place.

New Hope Liuhe has done a good job in informatization, but it is not enough. Informatization is the first step. With the centralization of information technology, it will be digitized and eventually intelligent. This is called intelligent reengineering of traditional industries. All our pig-raising enterprises can do this, and all enterprises should do so.

Some people say that intelligence is high, which was done by Ma Yun and Ma Hua Teng, so we will not consider it. It's no problem not to think about it today, but it will be difficult tomorrow.

In fact, intelligent reengineering and industrial internet have just begun. We haven't caught up with the 3G and 4G era. Don't miss this bus in the era of 5G industrial intelligence. I use the innovative concept of "five new" to enhance my intelligence.

The above funds of the Ministry of Health and Welfare have been distributed for the fourth time. No one knew at that time, so the first fundraising plan was far from complete. In the fourth stage, $850 million was raised within three months. Investors are Temasek, IFC and some big companies in China, including JD.COM.

Why? Because the income from the second and third fundraising is 3 billion yuan, and the annual return is over 30%. More importantly, we have established a health club, bringing together 300 investment enterprises. We invest in these enterprises, and then these enterprises become investors, because we practice the correct and healthy concept.

The consumer and medical fields that we have hatched have great development prospects. Next, we hatched the medical industry fund, and now we cooperate with local governments. We have invested heavily in health care.

We also set up funds to support investment in industrial internet and science and technology. We cooperate with the government to set up a "smart urban and rural" investment fund as a pioneer and "scout" to discover opportunities, gather talents and invest. Once a good opportunity is found, the group will follow up the investment.

In this way, we have invested in many enterprises, and the biggest advantage of doing so is that we have teams and talents.

In fact, it is not important to know your major. I don't understand many things, and I don't need to understand them. A knowledgeable person is older and has more experience, but all of them are outdated experience, which is of little help to entrepreneurial innovation.

You'd better use young people in their twenties and thirties, who have worked in an industry, are very dedicated and entrepreneurial. Just use him, trust him, support him, help him and identify with him.

Many enterprises are changing from external circulation to internal circulation. No matter how the external situation changes and how difficult it is, we should do our own thing well in a down-to-earth manner. There are three most important points:

First, the mechanism is good; Second, use useless young people; Third, is it technological innovation?

If these three things are achieved, what are you afraid of?