Activity content: October 16, 2014 is the 34th World Food Day.

October 17 is the first National Poverty Alleviation Day approved by the State Council in my country.

The China Foundation for Poverty Alleviation and related organizations launched the "Experience Hunger - Hunger 24 National Charity Activity", which advocates qualified people aged 18-60 to experience hunger first-hand from 20:00 on October 16 to 20:00 on October 17

, to express concern for the hungry and poor and vulnerable people in China and around the world.

The event also proposes that experiencers can invite three friends to participate in the experience. If friends cannot complete the experience, they can change their Weibo, WeChat or QQ avatars to the "Hungry 24" event icon during the event, and donate one day's meal expenses to support the Love Extra Meals project

, improve the nutritional status of children in poor areas, etc.

As of 18:00 on the 16th, more than 60 million people (netizens) paid attention to the experience hunger charity project.

Netizens questioned Netizens questioned whether starvation to support charity was just a show, and many netizens said they did not understand why such an event was held.

A Sina Weibo netizen said, "It seems that the money we save by not eating can solve the poverty problem." He also said that the other party was just taking the opportunity to "hype" and "it is better to let children who cannot eat eat to experience hunger for a day."

Official response Liu Wenkui, secretary-general of the China Foundation for Poverty Alleviation, said that 24 Hours of Hunger "is a charity attempt by the China Foundation for Poverty Alleviation. The original intention of launching the event was not to raise funds, but to draw more people's attention to poverty in a new way."

Where there is attention, there is power, and there is a way out of poverty.

From various viewpoints, the "24 Hours of Hunger" public welfare project is very creative. This project is more similar to the previous "Ice Bucket Challenge" and allows everyone to understand public welfare and public welfare projects through entertainment and independent experience.

(Yang Tuan, researcher at the Institute of Sociology, Chinese Academy of Social Sciences) Paying attention to poverty and poverty alleviation is a very heavy topic. "24 Hours of Hunger" attracts attention in a light way. This reflects the creativity of the event and should not be considered a show.

(Shi Zengzhi, professor at Peking University and director of Peking University Public Communication and Social Development Research Center) The "24 Hours of Hunger" activity can quickly attract the public, and can also enhance the sense of identity through experience, reflecting the meaning and value of the activity.

At present, domestic public donations are mainly disaster relief donations, and daily donations are relatively small. Charitable organizations also need to use various innovative methods to cultivate public awareness of charity.