1, company strength
2. Past performance of the Fund
3. Is the fund manager changed (because if it is changed, the past performance cannot be used as an important reference because of different investment styles and concepts).
4. Management ability of fund managers, such as timing ability, stock selection ability, risk control, etc. Market conditions are also very important.
5. Investigate whether it belongs to the star product of the fund company (because the fund company wants to improve its popularity. For example, fund rankings. It will make all the funds serve this project. )
Indicators can focus on:
1, performance benchmark
2. The standard deviation reflects the fluctuation range of the fund's total rate of return. The greater the value, the greater the fluctuation and the greater the risk.
3. Sharp ratio, which is used to judge the return-risk ratio of the fund.
4. Beta coefficient and alpha coefficient.
5, performance attribution analysis