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How does the new HNA turn losses into profits in two years?
The new HNA can turn losses into profits within two years, mainly due to the following aspects:

1. Strategic adjustment: When Singapore Airlines took over, it formulated an effective strategic adjustment plan in view of the market environment and the actual situation of the enterprise at that time. This scheme mainly focuses on increasing revenue and reducing expenditure, improving operational efficiency, optimizing route structure and improving service quality. Through these measures, the new HNA has achieved rapid transformation.

2. Fine management: The new HNA implements fine management, and realizes the sustainable development of the enterprise by improving internal management efficiency, optimizing processes and reducing costs. For example, New HNA implemented detailed management measures such as comprehensive budget management, centralized procurement and lean production, which effectively controlled the cost of enterprises and improved profitability.

3. Market development: Xinhai Airlines has also made great efforts in market development, and continuously expanded its market share by deepening market demand, improving service quality and optimizing product structure. For example, the new HNA launched products with different grades and prices for different customer groups, which met the needs of different customers and improved customer satisfaction and loyalty.

4. Innovation and development: The new HNA pays attention to innovation and development, and constantly promotes enterprise transformation and upgrading by introducing new technologies, developing new products and expanding new businesses. For example, the new HNA introduced advanced production technology and equipment, developed products with independent intellectual property rights, and expanded its international business. These innovative measures have injected new vitality into the development of enterprises.

5. Talent introduction and training: The new HNA pays attention to talent introduction and training. By introducing high-quality talents and establishing a perfect talent training mechanism, it has created an efficient, professional and stable talent team. This talent team provides a strong talent guarantee for the development of enterprises.

Brief introduction of new HNA

Hainan Airlines Holdings Co., Ltd. was established on February 29th, 1995. Its registered place is HNA Building, No.7 Guoxing Avenue, Haikou City, Hainan Province, China, and its legal representative is Ding Yongzheng. In 2022, Hainan Airlines and its holding subsidiary * * * operated nearly 1.900 domestic and international routes, including nearly 1.700 domestic routes, covering all inland provinces, autonomous regions and municipalities directly under the Central Government, and more than 200 international routes.

Including regular passenger flights, charter flights for returning to school, passenger and cargo flights, covering Asia, Europe, Africa, North America and Oceania, and opening 44 overseas cities. HNA actively responded to the national initiative, integrated into the "Belt and Road" construction, and strived to build an excellent world-class aviation network with efficient international and domestic interaction, quality and scale. Actively implement the development strategy of "civil aviation power" and establish aviation operation bases/branches in 24 cities including Beijing, Haikou, Shenzhen and Guangzhou.

As the first and only SKYTRAX five-star airline in Chinese mainland, Hainan Airlines won the title of "SKYTRAX five-star airline" for its excellent service level and products, which is the twelfth time Hainan Airlines has won this honor since 20 1 1.

See Baidu Encyclopedia-HNA Holdings Limited (new HNA) for the above contents.