Internet fund refers to the direct communication between investment clients and third-party financial institutions on the basis of Internet media, thus bypassing the intervention of banks, which is an extension and supplement of traditional financial services. Under this financial disintermediation mode, banks no longer play the role of payment connection between customers and third-party financial institutions, which weakens their financial intermediary status, greatly improves financial efficiency and reduces financial cost.

The combination of fund and network only involves the change of its sales platform or mode. It is such a small innovation that Internet fund management is different from the traditional fund management mode in addition to high liquidity, high security and high profitability.

First of all, Internet funds rely on modern information technologies such as big data, social networks and mobile payment to realize the virtualization of trading places. Compared with the traditional fund financing mode, it not only facilitates the fund's business operation, reduces the operating cost, but also greatly improves the business efficiency.

Secondly, it can achieve efficient matching between fund products and customers' investment needs. Under the Internet fund financing mode, investors can get more information that is beneficial to their investment through the online platform, and can easily complete the comparison of various fund products, thus screening out the high-quality investment targets that are suitable for them.

More importantly, Internet fund financing, as an important part of the Internet financial model, enables the vast majority of people (especially the low-income class) to participate in this financial innovation activity, effectively alleviating financial exclusion and well interpreting the connotation of inclusive finance.