In fact, as long as it is a national chain jewelry brand, regardless of its popularity, the products are essentially the same except for style and technology, because the raw materials of gold are all supplied by the state, and all countries with pure gold or thousands of pure gold have clear testing standards 990 and 999, and international gold prices are announced every day. So the question you asked is not comparable, so there is no need to change it at other jewelry stores; (Lao Fengxiang is very famous in the Yangtze River Delta, but he can't sell Cuihua Gold Store in the three northeastern provinces at all, and the price is sometimes cheaper than Cuihua. The price difference of tens of yuan is purely a brand effect, which has little to do with gold itself. In fact, Chaohongji's brand is still very innovative in product technology. ) What is incomparable in the whole jewelry industry is jadeite and gemstone; Even the 4C appraisal standard of diamonds is a set of standards that top experts, led by De Beers, have come up with to quickly promote diamonds to the Asian market. Precious metals are very simple, and their price difference is purely from the brand effect and process design. It's like you buy Cartier's pure gold ring for tens of thousands of dollars, then no one will ask how much it costs per gram O(∩_∩)O~

Ordinary people are passively accepting. It would be even worse for you. You might as well hold it in your hand and wait for the long price of gold to reach 400 or even 500 per gram!

Finally, give the most practical advice: if you pay attention to the price in the future, go to the local shopping mall to find a counter with the lowest price of gold and buy it directly (this shopping mall should be popular in the local area, with no less than 5 jewelry brands); If you consider the design, you don't have to care about the tens of dollars. Give points!