Based on Qiu Guolu's years of investment experience, The Simplest Things in Investment analyzes some simple investment principles, such as "Cheap is the last word", "Pricing power is the core competitiveness" and "People abandon me and take reverse investment", expounds the viewpoint that "for most people, only value investment is truly learnable, available and controllable", and shares the investment that ordinary investors can learn and operate easily. In the process of explaining the simplest thing in investment, the author shared rich investment examples in his investment career with vivid and fluent language, which made the book both readable and practical.
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