1. Different carriers: Marketing services with TV, newspapers, radio, magazines, Internet, cinemas and outdoor as carriers belong to network marketing services. Offline marketing services mainly provide customers with "one-to-one" brand promotion and product marketing services through storefront management, promotional activities, terminal sales team management, event public relations, conferences and exhibitions, promotional products marketing, etc. ?

2. Different costs: the promotion cost of online marketing is relatively low and the effect is good. The promotion of offline marketing needs a lot of manpower, financial resources and material resources, which is costly and time-consuming.

3. Customer source: network marketing has a wide range of customers, regardless of region or country; Offline marketing has greatly reduced the selectivity of customers, and the number of people is very small.

Online marketing:

Advantages: breaking through geographical and time-space restrictions; Rich media; Interaction; Personalization; Growth; Integration; Advance; High efficiency; Technical.

Disadvantages: too virtualized, customers can't get a real experience.