Research by American experts shows that the specialized strategy is suitable for highly developed competitive markets such as the United States and the United Kingdom, while diversified group companies are more in line with the corporate form of emerging markets.

Yefeng Group's 25 years of ups and downs practice has once again proved this truth: "When the East is bright, then the West is bright" may be the development path of Chinese enterprises.

"The grass on the original plain dries up and flourishes every year. Wild fires cannot burn it out, but they grow again when the spring breeze blows." The poem by Bai Juyi, a poet of the Tang Dynasty, has a long history and is well-known to every household.

In particular, the line "Wild fire cannot burn out, but the spring breeze blows and revives" has become an eternal masterpiece and has been passed down from generation to generation.

Yefeng Group Co., Ltd. takes the meaning of perseverance and hard work as its name and concept, and its 25 years of vigorous development interprets the tenacity, strength, hard work and soaring corporate spirit of "Yefeng".

When you walk along Chaowang Road from west to east in downtown Hangzhou, Yefeng Modern City, known as the most beautiful real estate in the area north of Huancheng North Road in Hangzhou, will come into your sight.

People have since remembered her developer——Yefeng Group.

Host: Do you think Yefeng’s sustainable development for 25 years should be attributed to opportunities or your management?

Yu Guosheng: One depends on opportunities, and the other depends on management.

Host: Why do you say that?

Yu Guosheng: From the perspective of opportunities, I am a lucky person. I have seized many opportunities given to me by this era.

From a business perspective, I am not an outstanding operator.

I was one of the first people to set up a business after the reform and opening up. A company with assets worth several billion is not too big for a diversified enterprise group.

But one thing, I am very fortunate. We have been developing for 25 years. Although the speed is not fast, we have taken every step steadily and steadfastly.

Host: In the past, Yefeng represented more of clothing, but now, Yefeng Real Estate has become a well-known brand.

The largest real estate project in the center of Hangzhou, the Yefeng Modern City with more than 500,000 square meters, is your representative work.

Yu Guosheng: Yes, "Modern Yayuan" has become an eye-catching highlight property in Hangzhou as soon as it came out. The sales situation of "Modern Mingyuan" and "Modern Territory" in the second phase of the project are also very good.

Moderator: It is not easy for Yefeng to become the first phalanx of real estate companies in our province in just a few years, because our real estate developers in Zhejiang, especially Hangzhou, have been praised for their development concepts, development scale, and overall performance.

It is recognized as a leader in the country and can be said to be a strong player.

What do you think is the main secret to the success of your "Modern City" series of products that are so popular in the market?

Yu Guosheng: The secret to success is actually very simple, that is, to have a sense of quality and to build a house that everyone likes to live in.

Everyone may know this, but it will be different in the actual development process.

In addition, I think that being surrounded by strong players will put pressure on me, forcing me to keep improving, keep making progress, make high-quality products, and win in the market.

Moderator: For real estate companies, product sales and land plots are very important, and subsequent development is closely related to land reserves.

I think that the "modern" series of products launched by Yefeng have a lot to do with the success of the site selection. Moreover, Yefeng has reserved such a large-scale land along the river in a sub-center such as Hangzhou. People inside and outside the industry have no choice but to

I admire the long-term vision of Yefeng’s decision-makers.

Yu Guosheng: You are right.

Location is an important factor in property sales.

In the early 1990s, we took a fancy to this land beside the Shangtang River.

A benevolent person enjoys mountains, and a wise person enjoys water.

Where there is water, there is spiritual energy.

Living near water is a standard for ideal housing for urban residents.

When you have a good land, you also need a good design.

It's like owning a piece of rough jade, but turning it into a beautiful jade depends on the skill level of the craftsman.

The first phase of our Modern City, "Modern Elegant Garden", was designed by Hong Kong architects.

The second phase of "Modern Mingyuan" integrates the successful development experience of the first phase of Modern Yayuan, and strives to make new breakthroughs and improvements in planning and layout, architectural design, environmental landscape, and comprehensive supporting facilities.

In the modern garden, there is a green belt hundreds of meters long along the river to the west, and a municipal park covering an area of ??about 16,000 square meters. There is an artificial lake. Some residential buildings surround the park, and many residents enjoy it at home.

Beautiful view of the park.

Such a large park landscape package is rare among current urban real estate projects. Therefore, many home buyers place orders as soon as they see it.

In addition to small and medium-sized high-end apartments, the modern territory has introduced a pure LOFT high-space business building for the first time. The landscape design is designed by the Canadian Oya Landscape Architects.

We at Yefeng want to create a modern and elegant life for people who have lived in cities for a long time, and blow the "wind" of the wild.

Land reserves are an important foundation for the sustainable development of real estate companies.

Although you need to have vision, you also need to have strength.

Yefeng Group is a diversified enterprise rather than a single real estate development enterprise. Therefore, it can be reliably guaranteed in terms of funds.

Moderator: In recent years, as the real estate market in our province continues to be booming, some large-scale and powerful companies in other industries have also begun to get involved in the real estate industry.