Model essay on work summary of account manager in communication industry 1
Time flies, XX years will soon pass. Over the past year, as the account manager of Aershan Branch, I have always adhered to this employee as the center, constantly studied in a down-to-earth manner, and successfully completed all the indicators and tasks assigned by the company, laying a solid foundation for better developing the account manager work. Now I will summarize my study and work in the past year as follows:
First, consciously strengthen theoretical study and improve personal quality.
In business study, constantly sum up experience, actively communicate with colleagues around you, let yourself enter the role as soon as possible and shoulder your responsibilities. At the same time, I also consciously study business books such as customer manager training materials, absorb the knowledge I need through the network, and constantly accumulate my own business knowledge reserves.
Two, down-to-earth, and strive to complete the business work.
1, personal customer management and service
From 1 month this year, I worked as a personal account manager. Through visiting and communicating with customers one by one, I can learn the real basic information of each customer and let customers deepen their impression of me. Actively understand customers' needs, suggestions, opinions or complaints, solve customers' difficulties in time, establish customer files, and lay the foundation for better communication in the future; Seriously serve individual customers and maintain their feelings. Send short messages to customers on holidays and birthdays and send warm's holiday wishes, so that customers feel that there is a special person to serve them alone and improve their perception; Visit and investigate at home to understand the communication needs of customers. Visit individual customers regularly, through face-to-face communication with customers, truly proceed from customers' interests, think about customers' thoughts and urgent needs, provide customers with various communication services and problems encountered in using mobile services, do their best for customers, and provide customers with special services according to their needs in the interview questionnaire; Special service, sending warm reminder messages to different customers, allowing customers to actively order value-added services they are interested in, and publicizing the operation steps one by one; Organize customer files, customer information is the first means to understand customers. After each visit, the customer information form will be bound into a book and stored in the file. Through the above aspects, combined with the strategic goal of "service and business leadership", we will continuously enhance our sense of crisis, urgency, mission and responsibility, and comprehensively improve the quality of customer service.
In this year's personal customer management and service, there are still many shortcomings in my work. In the future, they will continue to improve and innovate through continuous learning and business accumulation.
2. High-end customer retention
In the current fierce market competition, high-end customers have become the market target of the communication industry. In the "war" of high-end customers' market retention rate, only by deepening humanized and family-style quality service and improving business technology level can many high-end customers trust. This year, the photo retention rate of high-end customers has increased from 79.3 1% in June 5438+0 to 86.78% in 1 October1,which has exceeded the assessment standard of more than 85% required by district companies and achieved stable blessing.
Starting from the second half of this year, we will focus on maintaining high-end users, improve the basic information input of high-end user data through telephone interviews, provide targeted and regular SMS care for high-end users, redistribute the number of pre-sale accounts, continuously improve the perception of high-end users, and improve the retention rate of high-end customers.
3. Complete the official document processing of the municipal party committee, municipal government and Xing 'an Branch on time.
Starting from this year, we officially took over the processing of government documents. This year, * * * has completed 12 declaration related materials, including studying, propagating and implementing the xx spirit of the Party, emergencies during the Olympic Games, creating a national civilized scenic spot, building spiritual civilization, building a clean and honest party style, democratic appraisal, youth civilization, environmental construction projects, discipline rectification projects, comprehensive management, popularizing xx laws, and maintaining social stability. We have completed the documents that the alliance company needs to submit. Through this year's study and exploration, I have a new understanding of official document writing and processing, and deepened my understanding of the characteristics, functions and types of official documents. Although official document processing is not the most important thing, I will try my best to complete all the tasks successfully, and through continuous hard study, my official document processing work will be greatly improved, so as to improve the shortcomings in my work.
4. Pay equal attention to the quantity and quality of photo news and branch news.
In order to further improve the company's internal information submission, improve the quantity and quality of information submission, and give full play to the guiding role of information work, in March, I had the honor to be the information submitter of Aershan Branch, responsible for the information submission of our branch. The collection and submission of information can fully reflect the new trends and highlights in the work of Aershan Branch, so that all branches can timely and accurately understand the business development of the Bank. The statistics of contributions are as follows: 2 photo news articles and 3 branch news articles in March; April surgery leave was not submitted; In May, there were 5 photo news articles and 3 subject news articles; In June, photo news 1 article and branch news 3 articles; In July, there were 6 photo news articles and 2 subject news articles; In August, there were 5 photo news articles and 2 branch news articles; In September, there were 4 photo news articles and branch news articles 1; June 65438+ 10, 3 photo news, 1 news, 46 * * *. Looking back on the information submission work in the past year, although there is still a certain gap with the requirements of Xing 'an League branch, and there are still shortcomings compared with the branches of various league cities, I firmly believe that while constantly enriching myself and improving myself, I will strive to do a better job in the information submission work of our branch.
5. Corporate culture construction and promotion activities have been effectively implemented.
In September this year, I had the honor to be a propagandist of corporate culture construction promotion activities. During the implementation of the whole activity, I made a good publicity. On the one hand, carry out activities in all stages in strict accordance with the activity flow, and summarize and sort out all stages; On the other hand, we call on employees to actively innovate and carry out innovative activities such as morning exercises, business study, working days and team climbing. Through this activity, I improved my sense of responsibility and self-cultivation, and laid the foundation for continuous innovation in my work in the future.
Three. Problems in XX years and the direction of efforts in XX years
Generally speaking, I have lived a full life in XX, and I can devote myself to my work and carry out my work seriously. Some achievements have been made, but there are still some problems and shortcomings, mainly in the following aspects: First, the personal account manager is a new position for me, and I have been groping while doing a lot of work, so I need to constantly improve myself in many aspects to better adapt to this job; Second, some workflows are not very smooth, details are not handled enough, and work coordination is not in place; Third, my theoretical knowledge and professional knowledge level need to be improved, and only by continuous learning can I meet the requirements of future work.
In XX, I am determined to seriously improve my business and work level and make my due contribution to the leap-forward development of the company's economy. I think I should try my best to do it: first, strengthen my study and broaden my knowledge. Study hard professional knowledge and related business common sense. Strengthen the understanding of the development context and trend of mobile customers, strengthen the understanding and learning of the surrounding environment and enterprise development, and be aware of the overall planning and current situation of the company; Second, in line with the principle of seeking truth from facts, with instructions from above and reports from below, be a real assistant to the leaders; Third, strengthen self-management, forge ahead in unity, work hard, and constantly improve their professional ability and service level. Fourth, by promoting corporate culture construction activities as a favorable starting point, team cohesion will be formed, and good innovative ideas will emerge in the future work from the aspects of service, customer maintenance and market control, so as to actively create higher value for the company and strive for greater work achievements.
Model essay on the summary of account manager's work in communication industry II
Time flies, and 20 1 1 years have passed in a blink of an eye. During my tenure as account manager in xx Branch, I worked hard and made continuous progress. At the same time, my professional level has been greatly improved, and my thoughts have also made great progress. The work of 20 1 1 is now reported as follows:
1.20 1 1 With the care and guidance of the branch president and leaders, I became familiar with the new working environment in a short time. In my work, I have carefully studied various financial laws and regulations, participated in various learning activities organized by branches, and constantly improved my theoretical quality and business skills. In the new working environment, there are necessary deficiencies in work experience and marketing skills, and the branch is newly established. In my work, I always strive for customers' support for our business, expand the number of my own customers, collect information and seek support through high-quality service and professionalism in a relatively short period of time, and successfully market a large number of high-quality customers and businesses such as xx Guijiu Trading Center, xx Power Industry Company and xx SME Service Center. Although my current contribution is not great, I have saved hundreds of millions of yuan in deposits and loans to prepare for the future. By the end of 65438+February, personal accumulated deposits exceeded 22 million yuan, and the average daily income exceeded180,000 yuan, and new breakthroughs were made in payroll, PS merchants, notice deposits and other businesses.
Second, since I became an account manager, I deeply understand and feel the responsibility and mission of this position. The account manager is a business card for our bank to serve the public and a hub for customers to contact our bank. The way and manner of communication with customers represent the image of our bank. I always learn communication skills, master communication methods, and treat work with the attitude of "work is my career" and the way of running forward. Collect high-quality customer information from all aspects, keep abreast of customer trends, visit the bridge between customers, go down to enterprises and institutions, and go deep into customers. When there is no bus, take the bus, as always, rain or shine, and carry out daily maintenance for different customers, even leaving messages and greetings, which represents our bank's yearning for customers. Enthusiastic and patient to answer customers' questions, calmly respond to customers with simple gestures and friendly smiles, quickly and clearly convey the information I want to know to customers, communicate well with customers and achieve good results, and win the general recognition of customers for my work. In the credit business, do a good job in pre-loan investigation, post-loan inspection and follow-up investigation, and submit the examination and filing materials in time. In 20 1 1 year, the accumulated loan was more than 33.5 million yuan, and the loan was paid off on time by 64 1 10,000 yuan, among which none of the non-performing loans and non-performing credit occurred, which realized personal compliance while obtaining high-quality operating profits and ensured the safety of credit funds.
Third, the existing problems
In the past year, although I made necessary achievements in all aspects, I also clearly saw my own shortcomings.
(1) I haven't studied enough to cope with the deepening of financial reform and the diversification of market economy. How to master the latest financial information and the development of our city sometimes can't keep up with the pace.
(2) Excavate the existing customer resources, select the best customer, improve the quantity and quality of customers, and enhance customers' greater contribution and loyalty to the bank.
(3) Further customer service is young and impetuous, be down-to-earth, improve work initiative, do more and talk less, and improve yourself in practice. I am trying to correct the above shortcomings.
Fourth, the direction of future efforts.
In the new year, I will make persistent efforts, pay more attention to the study and research of new laws and regulations, new business and new knowledge, improve my working methods, work hard, enhance my sense of service purpose, show great courage, show pioneering spirit, consolidate my business foundation, work hard in a higher and further direction, and meet all kinds of difficulties in practical work with "new" work.
Summary of account manager's work in communication industry model essay 3
In 20xx, there are many memorable events for the bank employees who are at the center of the reform wave, especially the comrades who work in the position of account manager. At the beginning of the year, I competed for this position. In my own words, "this is the first time I have officially stepped onto the platform of work for many years", and I almost lost the election unexpectedly. Competition made me feel pressure from the beginning, that is, since then, my heart and myself have become more energetic. I will work hard and live up to my mission. He thinks so and does so. Over the past year, I have closely followed the pace of the leadership of the sub-branch in my work and completed all the work well around the work focus of the sub-branch. With wisdom and sweat, with actions and effects, the spirit of dedication and selfless dedication was demonstrated.
Up to now, I have completed the new deposit task of 24 1 0.5 million yuan and the planned deposit of 241yuan. 5%, discounting three acceptance bills with an amount of 4.6 million yuan, completing intermediary business income of 6.5438 million yuan and personal deposit of 6.65438 million yuan, successfully completing fund sales, credit card and debit card marketing, completing the online banking system of China Construction Bank, a power supply company, and assisting the development and promotion of the real-time electricity collection and payment system of branches.
Customer first, deposit as the center.
In the process of serving customers, I am careful and inject brotherhood and friendship into my work, which makes the simple and boring service work colorful and truly embodies the concept of customer first. It must be a surprise for a customer to receive flowers from him on his birthday. If the customer receives interesting information from him when he is upset, he should temporarily put the unhappiness behind him and be grateful; And when the customer is unfortunately lying in the hospital bed, he will even see the figure running upstairs and downstairs. Although everything is normal and simple, there are not many meticulous people like Chen Gang.
"The needs of customers are my job."
I have been engaged in credit and deposit work in banks for more than ten years, and I have comprehensive independent work potential. With the needs of bank reform, my work potential and comprehensive quality have been greatly improved, and my business level and professional skills have also been updated and improved with the reform of CCB at various stages. In order to fulfill my mission and complete the tasks assigned by my superiors, I, as the account manager in charge of several key customers, responded to the difficult situation of increasing competition in the same industry, boldly explored ideas, established the concept of customer first, recruited different customers and adopted different working methods to bring the best financial services to customers. According to his self-understanding of work, it is "the needs of customers are my work".
Open up new ideas, be brave in innovation and work creatively.
With the reform of China's economic system and financial system, the trend of customers choosing banks has been formed, and the competition among banks is becoming increasingly fierce. In terms of business development, you have me, and I have you. In order to survive and develop in the competition, how to serve key customers plays a decisive role in our business development.
I think as a good account manager, we should always pay attention to market research and market dynamics. Studying the market is to analyze the marketing environment, study customers under the premise of grasping the objective environment, understand the operation law of customers' funds through the study of customers, try to track the downstream funds from customers to our bank, realize the "monopoly control" of funds from the source, realize the internal circulation of funds and consolidate our financial strength. This year, in one of his clients, the capital flow is relatively large. In order to make his own funds circulate in the body, he started from scratch, won the trust of the unit with high-quality service, and gradually found out the downstream units of the unit. Through many door-to-door contacts, all the infrastructure funds allocated by the unit have been opened in our bank. In addition, in July this year, when the municipal government asked the national treasury to collect and pay the budget unit account and transfer the funds to the commercial bank, he made detailed door-to-door contact and successfully retained a customer to open an account in our bank.
For example, taking health and fitness activities as a clue, carrying out table tennis and badminton activities with customers not only pushed the communication with customers to a deeper level, but also broke the traditional public relations model and received very good results in the work. In September this year, during a friendly exchange of skills with the relevant personnel of a real estate company, I learned that the client wanted to auction some of his properties, and he tried his best to transfer the auction money of 5 million yuan to our bank smoothly.
I have a strong sense of professionalism and responsibility in my work. I work hard, I work hard. I never pick and choose, and I don't pick the important ones. I can try my best to finish every job on time and with good quality. In his daily work, he always insists on high standards and strict demands on himself, taking the overall situation into account, regardless of gains and losses. In order to complete various tasks, he sacrificed his spare time, put aside weekends and holidays, and devoted all his time and opportunities to serving customers, making friends with customers and being friends that customers are willing to associate with. Through unremitting efforts, I handed over a satisfactory answer sheet in my work in 2009.
Summary of account manager's work in communication industry model essay 4
20 14 years is coming to an end. Before the end of this year, we very much hope that time can slow down and let us have enough time to sort out the past. From a fledgling fresh graduate to an enterprise financial assistant working in a bank, the change of this protagonist has made me through the painful period of growth, ushered in one challenge after another, and I am always full of expectations for tomorrow. Over the past six months, I have closely followed the pace in my work, closely United around the central government with leadership as the core, basically completed various tasks, demonstrated the spirit of dedication and selfless dedication with wisdom and sweat, and made modest contributions to the development and growth of the whole bank.
Through learning from leading colleagues and books, I have a general understanding of bank credit business knowledge. Since people need to borrow goods, the founders of the banking industry have created two gods, one is that the father is called credit and the other is that the mother is called financing. Borrowing goods produces risks, financing costs, honesty is the rule, and interests become a bridge. This kind of money transaction has evolved into the belief of countless bank operators. When I first came to the corporate finance department as an intern, I had a little knowledge of the company's business and credit products. After half a year's study, I have basically mastered the elements of most of our credit products, and can give some basic suggestions and opinions according to the financial situation, guarantee situation and business characteristics of our customers through communication with them. There are many kinds of loan products in our bank. I began to learn from the most basic internal basic credit, wrote investigation reports, handled the business under credit, and conducted post-loan inspection. After learning these basic businesses, I began to learn detailed businesses such as easy loan for small enterprises, controlled financing, private debt for small and medium-sized enterprises, and non-standard debt investment. Because it is difficult to get rid of the golden touch tool of national macro-control, the financial credit policy fluctuates and the bank's credit policy is full of personality. In addition, while I am familiar with business products, I have carefully studied the bank's credit risk control measures. The lack of debtor's credit morality and the imperfect legal environment have increased the psychological pressure of creditors. There is a saying that confidence before lending has turned into worry. At this moment, income has become a loss. Look forward to tomorrow today. Almost every loan will go through a spiritual test, which shows that success is hard-won. If you lack credit experience, you will be fine.
It will not be able to meet the risks of loans, such as the burden of capital, the uneasy heartbeat in the process of collecting loans, and the relaxation after recovering loans. Only when you have really experienced all this can you get the right to speak on credit. Only those who walk in risks can truly feel the viciousness of the market and the hard-won currency appreciation war. This is a silent war, which gently covers the calm wrestling and hides the wind and cloud. Under the flattening, there are traps, and credit is full of the game of intelligence, will and mind.
Secondly, in the process of work, study hard, accumulate bit by bit, and strive to enhance personal marketing potential. As a prospective account manager, his duty is to serve customers well. On the one hand, he should be familiar with his business products and know what he can bring to customers. On the other hand, he wants to know what customers want. As an "ambassador" authorized to contact customers on behalf of banks, account managers should actively and constantly contact customers, discover their needs, guide their needs, give them timely satisfaction, and bring "one-stop" service to customers. For existing customers, account managers should keep in constant contact with them, while for potential customers, they should develop with heart. The main purpose of development is to market products and strive to achieve "win-win". According to the bank's business policy, business plan and job requirements for account managers, through in-depth market research, put forward their own marketing direction, work objectives and work plans. First of all, based on the principle of "win-win between banks and enterprises", we should calculate the input-output accounts of banks, calculate the accounts for customers and design the most suitable financial product portfolio for customers; Secondly, subdivide customers, establish target markets and potential customers, and conduct all-round analysis and evaluation of customers. Keep in touch with customers at all times and mobilize customer resources, use effective communication means and communication strategies to keep in touch with customers, and conduct fruitful visits and observations on customers. Third, in the interaction with customers, account managers should promote bank products with heart. Be good at discovering customers' business needs and actively recommend and recommend applicable products to customers. If there is a demand, report it to the relevant departments in time and explore it attentively.
Possibility of issuing special products. Fourth, strengthen risk management and effectively monitor customer risks. Pay close attention to the changes in all aspects of customer production, operation and management and the flow of large sums of money. No matter what problems occur, they should be considered in connection with asset safety and measures should be taken in time. Establish and improve customer files and monitoring ledgers in accordance with regulations, collect and analyze data in time, and monitor customer credit status in real time; And do a good job in post-loan inspection and daily inspection, and timely collect loan interest and principal; When necessary, participate in enterprise management with heart, assist enterprises to do a good job in production, operation and financial management, and minimize capital losses.
Finally, in the past six months, although there has been a lot of progress, there are also many shortcomings and some mistakes. Especially in maintaining existing customers and tapping customer resources, I haven't done enough, which is exactly where I need to work hard in the future. As a prospective account manager, you should have a clear mind and a keen sense of smell, capture all kinds of economic information in time, constantly analyze and study, find problems in time, feed back information and promote the healthy development of banking business. We should pay attention to the research and development of the market, understand the economic development trends of national industries, industries, product policies and local governments through the Internet and media, analyze the marketing environment of customers, investigate customers under the premise of grasping the objective environment, understand the laws of customer's capital operation, determine marketing plans in time, and consolidate the financial strength of banks. Besides, if you are not careful in your work, you will make some low-level mistakes. Delays have led to some work not being completed with good quality and quantity, which is also the crux.
20 15 is coming, so we must be fully prepared for the new direction under the new situation. In the past, excessive investment brought about the problem of high local debt. In the future, it is impossible to maintain economic growth by relying solely on investment, but it needs to be driven by consumption, which is difficult to achieve in the short term and needs to be strengthened. Therefore, the transformation and reform should be able to obtain new development opportunities for us, and large and medium-sized enterprises are no longer our unbreakable cash cow. The Central Economic Work Conference, which closed on February 13 this year, made it clear that we should adhere to the general tone of striving for progress while maintaining stability, maintain macro-policy stability, micro-policy flexibility and social policy support, and do a good job in all aspects to achieve a good start in economic and social development. And put forward six major tasks for the economy next year: first, to effectively ensure national food security. Second, vigorously adjust the industrial structure. Third, focus on preventing and controlling debt risks. Fourth, promote coordinated regional development with heart. Fifth, focus on safeguarding and improving people's livelihood. 6. Continuously improve the level of opening to the outside world. The new tasks put forward by the state can outline the tone of fiscal policy and monetary policy next year, and also warn our enterprises and financial departments to change their work style and enhance their ability to resist risks. In recent years, with the rapid development of the Internet industry and its penetration into the financial industry, "Internet finance" has become a new hot topic. It should be acknowledged that internet finance does have many characteristics different from traditional finance, and it also shows strong innovation and competitiveness. However, because it does not change the core of capital transfer between different market entities, it does not change finance itself. In fact, it can be classified as
Direct financing. Internet finance is the sum of the behaviors of financial intermediaries by using Internet technology. It is a series of new financial concepts, new products, new models and new technologies created to meet people's increasingly rich financial needs under the background of rapid development of Internet technology and flat information dissemination. From this perspective, Internet finance can be regarded as a new form of "financial disintermediation". Internet finance can be regarded as the third wave of disintermediation, which will play a leading role in the future financial innovation and development, and will change the way of value creation and value realization of commercial banks and reconstruct the existing financing pattern. More importantly, it will bring a brand-new financial concept. Taking peer-to-peer lending as an example, its reform lies in rule reengineering, that is, through information integration mining and standardized and batch quantitative technical means, the lending efficiency is improved, the risk control potential is enhanced, and the borrowing cost is reduced.
Work summary is not a formalism that stays on paper, but a profound self-criticism to deal with the past. I should chew those lessons repeatedly, absorb seemingly insignificant nutrients and make due efforts for my own improvement. To cope with the new situation and changes, we should improvise and follow the trend, and strive to get in next year!
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