(Beijing) On November 3th, the 221 BMW Corporate Social Responsibility Forum with the theme of "We Are Together" was successfully held in Beijing. At this forum, BMW (China) Automobile Trading Co., Ltd. and BMW Brilliance Automobile Co., Ltd. took the opportunity of the tenth anniversary of the "BMW Tongyue House" project, and together with the China Education Development Foundation * * * released the "Tianjian Plan" for the future: from 221 to 223, they helped and funded 52 schools in Duzhan County that were out of poverty and took off their hats in 22 to join the "BMW Tongyue House".

a new era

a new starting point, driven by social needs

221 is the tenth year of the "BMW Children's Home" project. As the earliest corporate social responsibility project in which BMW dealers and car owners participated extensively, the project has established 95 "BMW Children's Home" in 29 provinces, municipalities and autonomous regions, and held more than 4 activities.

In the new era, a new starting point, with the success of poverty alleviation in China, the social problems of left-behind children in rural areas and floating children in cities have been significantly improved, and rural revitalization and beautiful countryside construction have become one of the important social issues. Following the ever-changing social issues, at the same time, in order to respond to and implement the Opinions of the Ministry of Education on Comprehensively Strengthening and Improving School Physical Education in the New Era and help rural schools improve physical education, "BMW Tongyue House" issued the "Tianjian Plan": from 221 to 223, in 52 counties in China that were originally out of poverty and took off their hats in 22, each county helped and funded a school to join the "BMW Tongyue" On the basis of maintaining the original characteristics, we will help school physical education to innovate the teaching mode of campus football, enrich the content of physical education, carry out the work of all-staff sports meeting and build 52 sports demonstration schools. At the same time, we organized professional training for rural physical education teachers and benefited more than 1, students, and explored a physical education model suitable for rural schools, so as to help the development of physical education in rural schools and rural revitalization. This year, the project has selected 16 "BMW Tongyue Home" project schools in Sichuan and Yunnan provinces, and organized the training of physical education teachers for the newly established project schools. "BMW Tongyue Home" is actively promoting the extensive participation of stakeholders, caring people from all walks of life and non-profit organizations through its own social influence and innovative empowerment means, and has become a sustainable empowerment platform with snowball effect.

Building a caring platform, connecting stakeholders to participate extensively

Mobilizing stakeholders to participate extensively has always been a unique advantage of BMW's corporate social responsibility. In the face of the sudden serious natural disasters in Henan this year, BMW quickly responded to the emergency relief, and set up a love donation platform for stakeholders and the public through the BMW Love Fund, bringing together the positive energy of BMW's loving family and all walks of life, giving full play to the platform role of BMW Love Fund to drive stakeholders to participate extensively, and becoming a model for the automobile industry to drive stakeholders to practice corporate social responsibility. In this forum, the touching stories of caring car owners, represented by Henan BMW Love Car Owners Club and Qinghai BMW Love Car Owners Club, were shared with the public in the form of video. In the first time of the sudden flood in Henan, BMW car owners in Henan and Qinghai actively organized donations and materials to send disaster relief and living materials to the people in the disaster area. As an important stakeholder of BMW, under the guidance and drive of BMW's corporate social responsibility, dealers actively carry out public welfare activities in the local community, widely driving BMW owners to participate in them, and helping the good development of the local community.

Do not forget your initiative mind, based on long-term development, continues to contribute to China society

In China, BMW's corporate social responsibility has been contributing to the construction of "Beautiful China" with innovative thinking. BMW's corporate social responsibility always runs through education in the governance concept and project implementation. BMW Children's Traffic Safety Training Camp is the earliest corporate social responsibility project initiated by BMW, which has a history of 17 years. In 221, BMW Children's Traffic Safety Training Camp added the educational themes of "safety", "propriety" and "law" to the educational content, which was applied to the current traffic safety education situation and was an innovative exploration of "creative transformation and innovative development" of traditional culture. The power of corporate social responsibility lies not only in change, but also in persistence. The year 221 marks the 15th anniversary of "BMW China Cultural Tour" and the 5th anniversary of the establishment of "Tsinghua University Academy of Fine Arts -BMW Intangible Cultural Heritage Protection and Innovation Base". "BMW China Cultural Tour" successfully held an exhibition of social innovation achievements, which focused on the cooperation between BMW's corporate social responsibility and Tsinghua University Academy of Fine Arts to help non-genetic inheritors design and develop non-legacy works.

in p>221, the focus of BMW's corporate social responsibility project added "environmental protection" on the basis of "cultural protection" and "social development", and released "BMW beautiful homeland Action", dedicated to biodiversity protection and national park construction in China. The first phase of the project will focus on supporting Liaohekou National Nature Reserve in Liaoning Province. The release of "BMW beautiful homeland Action" indicates that in the post-epidemic era, BMW has expanded its corporate social responsibility concerns in China with innovative thinking and increased its contribution to China society. No responsibility, no luxury. BMW always regards the promotion of social development as its own responsibility, and through the corporate social responsibility project, it encourages the participation of a wide range of stakeholders to help solve social problems and make long-term contributions to building a better China society.

BMW Group is one of the most successful automobile and motorcycle manufacturers in the world. It owns four brands: BMW, MINI, Rolls-Royce and BMWMotorrad, and also provides auto finance and high-end travel services. As a global company, BMW Group has 31 production and assembly plants in 15 countries and its sales network covers more than 14 countries and regions.

In p>219, BMW Group sold more than 2.5 million cars and more than 175, motorcycles worldwide. In 219, the Group's total revenue reached 14.21 billion euros, and its pre-tax profit reached 7.118 billion euros. As of December 31, 219, BMW Group had 126,16 employees worldwide.

The success of BMW Group stems from its forward-looking vision and highly responsible actions. BMW Group implements the sustainable development strategy of ecology and society in the whole value chain, and comprehensive product responsibility and clear energy-saving commitment have become the important contents of BMW Group's corporate strategy.

At the same time, BMW is also one of the most popular brands in the field of luxury new energy vehicles. It has an efficient and dynamic new energy ecosystem and a strong R&D system, abides by the principle of ecological sustainability, adheres to the concept of sustainable development, realizes green energy, environmental protection, less emissions and lower fuel consumption, produces safe and environmentally-friendly products, creates a worry-free electric travel experience and enjoys the fun of electric driving. The success of BMW Group is always based on foresight and responsibility. Therefore, BMW Group's long-term strategy has become an important part of BMW Group's long-term strategy to implement the new energy ecosystem and establish the standard strategy of sustainable development in the whole value chain, with comprehensive and attractive product responsibilities, clear green factories, green energy production and more advanced logistics commitments.

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