At present, China's open-end fund sales channels account for 33.96%, brokerage channels account for 8.8 1%, and bank channels account for 57.23%. On the whole, it continues the situation that banking channels are the mainstay, supplemented by fund direct sales and brokers. In developed countries such as Britain and the United States, third-party institutions occupy a dominant position in the fund sales market, with a market share of more than 60%. After years of development, a multi-channel and multi-rate fund sales model has been formed.

The entry of third-party fund sales companies will not only improve sales channels and service methods, but also erode the share of traditional fund sales channels.

There are three main channels for fund sales, namely, fund company direct sales center, bank agency outlets and securities company agency outlets. Now, postal savings outlets have become the fourth channel for fund sales. There are also a few professional fund sales companies that can sell funds.

What is the difference between different channels to subscribe for funds?

Fund company direct sales center: the advantage is that you can go through the procedures of account opening, subscription and redemption through online transactions, and enjoy preferential transaction costs, regardless of time and place; The disadvantage is that when customers need to buy products from multiple fund companies, they need to go through relevant procedures in multiple fund companies, and investment management is more complicated. In addition, investors are required to have corresponding equipment and Internet access conditions, and have strong network knowledge and application ability.

Consignment bank outlets: the advantage is that there are many bank outlets, which is convenient for investors to deposit and withdraw money; The disadvantage is that the products of fund companies sold by various bank outlets are limited, and generally new funds are the mainstay; Investors need to go to and from outlets to go through the formalities.

Consignment by securities companies: The advantage is that securities companies generally sell the products of most fund companies on a commission basis, with a wide range of choices. The account managers of securities companies have professional investment ability and can provide good analysis and suggestions. The various trading procedures of funds can be realized through online trading and telephone entrustment of securities companies. The deposit and withdrawal of funds are carried out through bank-securities transfer, and securities, funds and other products can be combined and managed in one account; The disadvantage is that there are fewer outlets of securities companies than banks, so you need to go to the outlets of securities companies for the first time.

How to choose the right channel to buy funds?

For investors with strong professional ability (being able to analyze fund products and handle business online), it is a better choice to choose direct sales of fund companies. As long as you have enough energy, you can manage your fund investment through product analysis and comparison and online trading.

For older and middle-aged fund investors, it is more appropriate to choose the bank outlets and securities company outlets around them. Because there are many bank outlets, it is more convenient; To go to a securities company, you can rely on the advice of the account manager of the securities company and choose the right fund through the counter.

For working-class or young white-collar workers, it is more suitable to realize one-stop management through the outlets of securities companies, manage multiple investment products through one account, operate by online trading or telephone entrustment, and improve the investment income level of funds with the help of professional advice from securities companies.

Is the process of purchasing funds through different channels the same?

The process of opening an account or purchasing a fund in a fund company, a bank outlet or a securities company outlet is basically the same:

First of all, fill in the application form of open-end fund account at the counter of the outlet → submit the completed form and valid certificate to the counter business personnel → the customer sets the transaction password and inquiry password by himself → the counter staff replies to the receipt of account opening acceptance → the customer can inquire about the application confirmation result by phone, online or at the agency outlet on T+2.

Information to be provided for opening an account at the counter:

Original valid ID card (including resident ID card, police officer card, military officer card, soldier card, passport, etc.). );

② I use my current bank card or passbook for bank-securities transfer.

After that, the fund will be recognized (applied) for purchase and redemption by telephone entrustment, online transaction or in person at the counter.