1. Low-cost contact with cooperative customers
Participating in exhibitions is the most effective way for companies to meet qualified customers. According to the research of an exhibition research company, the average cost of contacting each visitor at the fair is $65,438+077, while the average cost of contacting customers by sales phone is $295.
2. Low workload and high quality
After meeting qualified customers at the fair, the follow-up workload will be less. According to the survey of exhibition research company, after contacting a qualified customer at the exhibition, you only need to give the other party 0 points on average. Eight phone calls can make a deal. In contrast, the typical business sales method usually takes 3.7 calls to complete. According to another study by the Macquarie Research Fund, 54% of all orders sent by customers to exhibitors to visit the fair do not need to be followed up in person.
3. Potential customers
According to the research of the exhibition survey company, only 12% of the people received a phone call from the sales staff of an exhibitor within12 months before the exhibition. 88% of them are new potential customers, and the fair has also brought high-level visitors to the exhibition. For the products and services of the participating companies, 49% of visitors plan to buy these products and services.
4. Competitive advantage
The exhibition provides opportunities for competitors to show themselves. Through well-trained booth staff, active publicity before and during the exhibition, fascinating booth design and rigorous booth follow-up, the competitiveness of exhibitors can become radiant. Moreover, visitors to the exhibition will also use this opportunity to compare exhibitors. Therefore, this is an open opportunity for exhibitors to demonstrate the excellent functions of their products.
gain time
In three days, exhibitors can reach more potential customers than salespeople can reach in three months. Face-to-face meeting with potential customers is a means to quickly establish customer relations.
6. Harmonious customer relationship
Customer relationship is a hot topic in many companies, and exhibitions are a good place to spare no effort to maintain existing customer relationships. Exhibitors can express their gratitude to customers in the following ways: warm hospitality, one-on-one dinner, special services, etc.
7. Teach customers to try products by hand.
I'm afraid there are not many opportunities for salespeople to take products on the road to demonstrate. The exhibition is a good place for exhibitors to test their products for potential customers.
8. Competition analysis
The exhibition site provides an opportunity to study the competitive situation, and its role is immeasurable. Here, exhibitors can learn about the products, prices and marketing strategies provided by many competitors through observation and listening.
9. Media attention
Most exhibitions (especially large-scale exhibitions) usually attract the attention of the media, and using the media for exposure can be an advantage for exhibitors. Inviting important media reporters to visit the booth is an important job, so attending the exhibition is also an important channel for the company to win media attention.
10. Market survey of products and services
This exhibition provides an excellent opportunity to conduct market research. If an exhibitor is considering launching a new product or service, he can conduct deployment inspection with visitors at the exhibition to understand their requirements for price, function and compensation and basic quality.
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