Chapter 1 The core of entrepreneurship is persistence, responsibility and innovation. Innovation is the core of entrepreneurship. Lecture at the Graduate School of the Chinese Academy of Sciences on October 22, 2010. It is impossible to succeed if you dare not start a business. 90 out of 100 people who start a business may fail, but

There are always five ten successes.

The atmosphere for entrepreneurship is getting worse and worse.

Persistence leads to success April 29, 2013 Guest appearance on CCTV's "Let's Talk" program Everyone has a chance to succeed. First of all, you have to study what is different from others and have an innovative spirit.

In addition to this, the more important quality is to have a spirit of perseverance, not to be afraid of failure, and to be persistent and persevering.

Where there is a will, there is a way. Speech at Huashang Academy on June 22, 2013. No matter how excellent a company is, excellence and excellence do not come after it becomes big, but when it is born. This entrepreneur had this feeling from the beginning and thought

Only with this kind of ambition can we achieve this kind of success by developing and growing.

This gene was destined from the beginning.

Chapter 2 Execution is an important magic weapon for Wanda to become a world-class enterprise. Innovative Enterprise Management Speech at Dalian Advanced Managers Institute on November 28, 2013 It is definitely not possible to manage people by relying on people, and it is also difficult to manage people by systems. Only by relying on scientific and technological means can effective management be achieved.

All work of Wanda Group, from Wanda Plazas, hotels to cultural tourism projects, has been fully informatized.

Decrypting Wanda’s execution power. Speech at China Europe International Business School on April 12, 2014. Execution power is a very important magic weapon for Wanda to become a world-class enterprise. Just as Jia Yi of the Han Dynasty said in "Han Shu·Jia Yi Biography", to "become a world-class enterprise"

When he uses his arms, when his arms use his fingers, he must obey them.”

Chapter 3 Innovation becomes the ultimate password for corporate growth Wanda’s corporate innovation Lecture at Peking University Guanghua School of Management on December 5, 2005 What is the spirit of innovation?

There are various explanations, but my opinion is: the spirit of innovation is, in a sense, the spirit of adventure.

There is an old saying in China, "Wealth and honor can be obtained through risk." That is to say, wealth and honor can only be obtained by taking certain risks. Development is impossible if one does not dare to take risks.

Wanda Innovation’s Competitive Advantage Speech at Tsinghua University on April 25, 2012 The reasons for success include environment, diligence, talent, etc., but the fundamental core is the courage to venture, dare to try, dare to do things that others have not done, and dare to think that others have not thought of.

things in order to achieve success.

Innovation can bring competitive advantage and rapid development of enterprises.

Wanda’s rapid development Speech at Harvard University on September 8, 2012 If you want to become a famous company in the world, you must go out of China.

Secondly, in order to spread risks, you cannot put all your eggs in one basket.

Chapter 4 Commercial Real Estate: A business model that can only be imitated and cannot be surpassed. Eight insights into commercial real estate. Speech at the Hangzhou Commercial Real Estate Forum on May 14, 2005. What is commercial real estate?

I read a lot of talk about commercial real estate in the newspapers, but few people understand it.

I personally understand that commercial real estate is neither business nor real estate, nor is it simply business plus real estate.

I believe that commercial real estate is a long-term real estate investment for the purpose of rental income from retail properties.

Commercial real estate is Wanda’s core competitiveness. Commercial real estate internal training speech on December 4, 2007. China’s consumer culture determines that our shopping malls can only be built in city sub-centers or suburbs. In this way, the buildings must be built higher up to make full use of

Land Resources.

Wanda's innovation is to combine foreign indoor pedestrian streets with Chinese commercial buildings.

Macroeconomic control is also an opportunity. Speech given by Beijing Minsheng Bank on September 7, 2006. Why do so many powerful companies not engage in commercial real estate? Because commercial real estate is very complicated. I summarized it as five difficulties: difficult to position, difficult to plan, and difficult to attract investment.

, difficult to manage and difficult to finance.

I have an analogy: if you are a primary school student doing residential development, you are a college student if you are doing commercial real estate. That is to say, commercial real estate is difficult to do.

Because it is difficult, there are few real competitors. With fewer competitors, I can make more profits.

Reasons for the prosperity of Wanda Plaza Speech at the Fifth Wanda Annual Business Conference on September 27, 2010 An important reason for the prosperity of Wanda Plaza is accurate positioning.

Wanda Plaza is positioned to be young, fashionable and popular. The customer base is mainly young people aged 15 to 35. The merchants are mainly fast fashion brands and mass catering, cultural and entertainment brands.

Vigorously developing experiential consumption Speech at the 6th Wanda Annual Business Conference on October 12, 2012 Can a click of the mouse replace eating?

You can’t see the latest movies online, let alone experience the audio-visual enjoyment brought by IMAX.

Travel, fitness, etc. are also beyond the reach of online shopping.

Experiential consumption can only obtain sensory stimulation and consumption pleasure by experiencing it in person at the terminal location.

Chapter 5 Cultural Industry: An Industry without a Ceiling. Cultural industry innovation and competitive advantage. Speech at the annual meeting of Wuhan Green Company on April 22, 2012. Scale + technology + management make Wanda’s cultural industry extremely profitable, and its profitability level is the highest in China.

The highest in the industry.

The revenue from a single screen of Wanda Cinema Line is twice the industry average, and the profit is three times the industry average.

Wanda’s Transformation Path October 16, 2013 Lecture on the Growth of Non-Public Enterprises in Guangxi I will definitely not do what everyone else is doing.