Written by Huang Gaohang Editor | Jian Jia While Ren Zhengfei’s “Autumn Wind Sends Cold Cold Apricot Leaves” is still flooding the screen, Honor has already begun its battle!

Among them, the second son quietly landed in Xi'an.

Tianyancha shows that on the 19th, Xi'an Honor Terminal Co., Ltd. (hereinafter referred to as Xi'an Honor Company) was established with a registered capital of 30 million yuan. The legal person is Yan Liwei. The address is in the High-tech Zone. It is owned by Shenzhen Zhixin New Information Technology Co., Ltd. (hereinafter referred to as Shenzhen Zhixin

) wholly-owned holding.

I believe you all know the background of the establishment of Xi'an Honor Company. After being "spun off" from Huawei, it was eventually taken over by Shenzhen Zhixin. This company was formed by Shenzhen State-owned Assets (Smart City Technology Development Group) and more than 30 Honor agents,

Dealers were established with investment from ***, including Tianyin Communications, Suning.com, etc.

At the same time, the legal person of Shenzhen Zhixin was also changed from the original Rao Junxiang to Wan Biao, the former CEO of Huawei Terminal, and the registered capital increased from 100 million to approximately 3.073 billion.

Judging from the establishment time and registered capital of the two companies, in addition to the headquarters in Shenzhen, Xi'an may become the second "important town" in the country after the change of ownership of Honor, second only to the capital Beijing. Needless to say, Xi'an is very important.

However, after comparison, Financial Lollipop found that although the two companies have the same registered capital and similar establishment times, their business scope is different. There are more companies in Xi'an than in Beijing, especially in the manufacturing of mobile terminal equipment and computer software and hardware.

The Beijing company is not involved in projects such as peripheral equipment manufacturing at all, which means that the Xi'an company will be more inclined to produce mobile phones and other products in the future.

So is this layout for the Xi’an market?

From the perspective of Financial Lollipop, it seems that there is such a consideration in it.

Let's go back to December 2013. The Honor brand, which was still in the "Huawei era" at that time, was officially established. As an Internet brand, it shouldered the mission of fighting against Xiaomi at the beginning of its birth. It followed a practical and cost-effective route. So far, it has V, digital

+S, X and play series products.

Then keep watching.

1: User group: Judging from the user portraits released by Jiguang Data, Honor series users are mainly concentrated in new first-tier (20.6%), second-tier (18.1%) and third-tier cities (21.4%); Changwan series users are mainly concentrated in third-tier and fourth-tier cities

There are debates about whether Xi'an is a new first-tier city or a second-tier city, but what is undeniable is that it has always been in the "radiation circle" of the Honor series.

2: User salary: According to the "2019 Chinese Netizens' Smartphone & Smart Hardware Purchasing Power Report" released by Penguin Think Tank, the monthly income of users who buy Honor series mobile phones is concentrated in the range of 3,001-8,000 yuan, accounting for 37.7%, and those above 8,000 yuan account for 37.7% of the total.

Compared with 8.2%, and then comparing the average salaries in the three cities where Honor is located, Shenzhen, Beijing and Xi'an were 10,910 yuan, 9,443 yuan and 6,860 yuan respectively in 2019. From the perspective of user salary levels, Xi'an's purchasing power is the most consistent.

3: Market space: This is an analysis of the regional distribution market structure of the Honor mobile phone industry in 2020. It can be seen that the northwest region has just exceeded 10% and is less than 15%. After the four major regions of East China, North China, South China and Central China, there are still relatively large areas.

There is huge potential space. Setting up a company in Xi'an this time is a good layout for targeting Xi'an and even opening up the northwest market.

Honor’s choice to deploy in Xi’an this time cannot avoid the existence of Huawei’s West Research Institute.

Regarding Huawei's Western Research Institute, Financial Lollipop once published an article "Financial Girl 2: My Husband is at Huawei's Western Research Institute", which mentioned from a humanistic and micro perspective: "Huawei Man" and his more than 10,000 comrades-in-arms

Work here at sunrise and sunset. In my opinion, this is a kind of low-key luxury. The 2012 laboratory where he works is a pre-research institution that spends a lot of money to prepare for rainy days. It originated from the movie "2012".

Hundreds of billions of investment, facing the future of 5-10 years.

Even though the outside world was bombarded with artillery fire and fighting with swords and fists, he and his comrades still stood firm, with clear ideas, clear goals, careful planning, and firm actions.

Huawei's Western Research Institute, which was born in 2000, has been in business for 20 years. Its business covers mobile phones, watches, bracelets, cloud computing, big data and other fields.

In 2012, the products developed by Xiyan accounted for 30% of Huawei's total sales revenue.

In 2018, the tax paid by Xi'an Research Institute exceeded 1 billion yuan, making it the second largest taxpayer in Xi'an.

In fact, Glory has a deep and close relationship with Xiyan Research Institute, and it can be said that it has always relied on it.