1. "Bald Action"

Use a bald head to be with leukemia patients.

2. Hunger for 24 hours public welfare activities

Advocate the public to experience hunger and pay attention to poor children around the world.

3. World Aldehyde-Free Day

Help children with leukemia by nose.

4. Marathon without shoes

Raise running shoes for poor children.

5. SEE 1 million Haloxylon ammodendron

"Cleaning+"will raise 1 million love brooms from users, and after reaching the goal, it will be transformed into 5, Haloxylon ammodendron and planted in Alashan desertification area.

World Environment Day, Tencent Computer Manager and Tencent Mobile Manager officially launched the "Clean+"public welfare platform, and jointly launched the "Clean+Action's" SEE 1 Million Haloxylon "public welfare action with Alashan SEE Foundation and Tencent Charity Foundation.

organizing public welfare activities reflects the noble quality of helping others and the spirit of caring for public welfare undertakings, bravely taking social responsibilities and selfless dedication to society, which can leave a good impression on the public and win public praise and good reputation.

If an organization wants to make its public welfare activities successful, it must do a good job in planning. The specific steps are as follows:

Formulate sponsorship policies

According to the organization's public relations status, objectives, policies and economic capacity, determine the annual sponsorship amount for public welfare activities and formulate feasible sponsorship policies.

Disseminating sponsorship information

Public relations personnel should convey the sponsorship policy of the organization to the units that may request sponsorship from the organization through appropriate channels and modes of communication.

determine the sponsor

1) master the sponsor. Include that business content, social reputation, public relations and problem faced by the sponsors, so as to selectively sponsor.

2) understand the sponsored projects. Including the background of the project, the influence on the public, the financial, human and material resources required for the project, and the difficulties and problems that may arise in the process of operation and implementation.

3) Cost-benefit analysis. That is, the sponsorship cost (all financial, human and material resources paid by the organization) is analyzed and compared with the comprehensive benefits (economic and social benefits that may be obtained from sponsorship activities).

4) carefully determine the sponsor. Sponsorship activities of social organizations should be brought into the track of scientific management, that is, starting from the objectives of the organization's public relations and the social environment faced by the organization, according to the principle of improving the comprehensive benefits of the organization, fully considering various interests, coordinating and balancing, and determining the sponsors, so as to prevent blind sponsorship or personal subjective feelings from affecting sponsorship.

communicate with sponsors

if the sponsors have been approved and confirmed, they should inform each other in time and make preparations for implementation. For those who can't meet or can't meet the sponsorship requirements, they should tell each other frankly, explain the reasons sincerely, and strive for mutual understanding.

Company's public welfare activities

Implementation of sponsorship plan

The organization shall arrange special public relations personnel or organize a special work team to be responsible for the specific implementation of sponsorship activities.

1) division of labor is responsible for implementation. For each project or link in the whole sponsorship activity, specific people should be assigned to be responsible for the implementation, with their own responsibilities and close cooperation.

2) Use public relations skills. In the process of implementation, public relations personnel should make full use of various public relations skills and methods to achieve the best results.

3) Expand organizational influence. Sponsorship itself is to expand the influence of social organizations, so in sponsorship activities, we should try our best to use a variety of communication methods and channels to help the development of major activities and expand their influence. For example, the mass media should be used to widely publicize reports, and advertising should be used to set off the atmosphere and strengthen the effect.

effect evaluation

after the sponsorship activity is completed, effect evaluation should be conducted to sum up experience and learn lessons.

1) evaluate public comments and responses.

2) evaluate the completion of the sponsorship plan.

3) Making audio-visual materials of sponsorship activities.

4) Write a summary of sponsorship activities.

5) Do a good job in archiving news report clippings.