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What are MBA and EMBA?

MBA is Master of Business Administration.

The Master of Business Administration is a professional degree with the goal of cultivating high-level pragmatic management talents.

The sources of enrollment can be current employees with various undergraduate professional backgrounds, who have worked in enterprises or institutions or their competent departments for more than three years and have practical experience.

Learn multiple management courses based on practical experience to form a comprehensive advantage of extensive knowledge and strong abilities.

The way out for MBA graduates is to serve as middle and senior managers in enterprises.

The focus of education is the cultivation of a series of "practical" talents represented by MBA, and employment is the purpose of education. It is significantly different from academic disciplines such as philosophy, geography, and history.

Therefore, MBA graduates are highly favored!

The most important feature of MBA education is practicality, which does not focus on instilling knowledge, but on the training of decision-making and practical management skills.

Therefore their courses vary from country to country and from university to university.

The content is constantly being supplemented and updated to more accurately meet the needs of students and today's corporate organizations. In addition to helping students establish a comprehensive knowledge structure, the education also provides training on business case analysis, practical observation, analysis and decision-making skills.

, Cultivate students' operating skills.

Many students believe that the biggest gain that MBA brings to them is that it gives them an inspiration for new things, the ability to think, and broadens their horizons, allowing them to have new views and understandings of problems that have arisen in their previous work;

The classroom allows them to accept challenges in knowledge and skills, personality and psychology, reality and aspirations; at the same time, it makes them stronger and have higher goals for their future careers and positions.

MBA education has a history of more than 80 years since its birth.

In the changes of more than a century, MBA education has gradually moved from experience education to maturity, and formed a relatively complete subject education system. In the process of its emergence, development and maturity, MBA has always been the world's education, business and even

A hot topic that is of great concern to the public and public opinion circles.

Its theoretical basis is economics, its knowledge structure is an organic combination of disciplines in different fields, and its research objects cover various aspects such as financial management, fund raising, investment, marketing and effective allocation of resources in the economic operation of enterprises, fully

It embodies the typical characteristics of market economy operation.

l. MBA Development History It is generally believed that the earliest management school in the United States was The Wharton School of Finance and Economics established at the University of Pennsylvania in 1881; while the MBA Program (MBA Program) was born later at Harvard University.

When management education first started, it mainly emphasized the cultivation of temperament and character rather than actual professional knowledge.

There was no enthusiastic response from the business community.

By the end of the 19th century and the beginning of the 20th century, the introduction of management education in the industrial and commercial circles had begun to develop.

After the end of World War II, management education flourished. This was mainly due to the obvious separation of ownership and management rights of American companies during the two world wars, which resulted in rapidly expanding requirements for business managers.

At the end of the war, the economy transformed into a peacetime economy. People's consumption power was greatly released and the market prospered, which brought a lot of expansion opportunities for enterprises.

Many veterans entered college in accordance with the Veterans Education Act, and many of them chose to study MBA in business schools. Harvard University's glorious class of 1947 was the leader of this "outstanding generation".

The sudden increase in demand eventually exposed many weaknesses in the goals, means and academic level of American management schools. In 1958, the respective comprehensive reports of the American Foundation and the Ford Foundation unanimously clarified the practical nature of management education and advocated strengthening quantitative analysis.

Ability, and basically formed a structured curriculum system that later became widely influential.

After that, in the 1960s and 1970s, the focus of American education was on MBAs. The number of MBA degrees awarded in the United States each year accounted for more than 20% of the total number of master's degrees awarded, and it once again entered a period of unprecedented prosperity.

In the 1980s, as represented by the 1984 Harvard Business Review’s critical opinion that “the unsatisfactory management education of management schools is responsible for the decline in U.S. international competitiveness”, criticism of the status of U.S. MBA education aroused the

Deep reflections from the dean of the college.

But this time it did not move towards a unified model, but towards individual explorations, which formed the innovations in management education in the 1980s, including: internationalization; integration of courses; strengthening the training of leadership, team awareness and management skills.

Enrich students' scientific and technological knowledge; pay attention to business and entrepreneurial ethics; practice of online universities and distance teaching (Virtual Bschool); etc.

A survey showed that MBA (Master of Business Administration) was one of the ten most frequently occurring words in my country in 1999.

Currently, at the China MBA Development Forum held at Peking University Guanghua School of Management, Zhang Weiying, a famous economist and deputy dean of Guanghua School of Management, believes that in the new economy, MBA education is facing new challenges, and internationalization and networking are becoming more and more important.

It has become more and more mainstream in MBA education.