Some people say that we have entered the "ACG" era.
The so-called "ACG" is the abbreviation of Animation (cartoon animation), Comnics (comics), and Game (game). Its trinity combines to create a sandbox of a new era.
Japan is the leader in this new era of "ACG".
In recent years, when Japan has encountered many powerful rivals in the manufacturing industry and is no longer able to stand out on the world stage, Japan has been committed to using new technologies to create new cultural products, turning it from a major product manufacturing country to a major exporter of cultural industries.
At present, the overall scale of Japan's animation content industry market, including the animation derivative product market, such as the licensing of animated characters, the manufacturing of toys for animated characters, etc., is estimated to have reached more than 2 trillion yen, and the animation industry in a broad sense accounts for ten percent of Japan's GDP.
By several percentage points, it has become Japan's third largest industry.
Analysis of the reasons for the success of the Japanese animation industry 1. Animation works have a very broad social foundation in Japan. Japanese people love comics very much, and the comics culture is very developed.
According to a survey by Japan's Mitsubishi Research Institute, 87% of people in Japan like comics, and 84% of people own items related to comic characters.
The extraordinary popularity of comics in Japan has historical reasons and is closely related to cultural and social backgrounds.
The art of comics has a history of more than a thousand years in Japan. After the invention of woodblock printing technology, pictures became a means of mass media. The Japanese developed the habit of using pictures to tell stories. There is evidence that this is animation.
The source of popularity in today's Japanese society.
Japan’s social environment is also the soil where animation art can easily survive.
Keizo Inoue, editor of a mainstream manga magazine in Japan, pointed out: "Today's children are overwhelmed and isolated by the heavy examination system, and have few opportunities to interact with others, so they look for their friends in comic books." The same situation also applies
Happens to adults.
The Japanese advocate team spirit, emphasize discipline in organizations, and do not encourage individualism. Therefore, they can only realize their dreams of adventure, excitement and individuality in animation works.
So we see that the heroes in American animations are generally supermen, but this is not the case in Japanese animations. Most of the heroes in them are mortals. Mortals become heroes by doing extraordinary things. "Mortal heroes" are actually
The dream of ordinary Japanese people.
In a Japanese society with crowded space and cumbersome customs and precepts, Japanese people who are burdened with huge pressure find a kind of catharsis and relaxation through animation. The vast and wonderful world of animation works gives them the best place to escape reality and enables them to
Swim freely in your dreams.
Therefore, it can be said that animation is a kind of exquisite art that was spawned by the Japanese people's strong need to escape reality.
After World War II, cartoons became one of the main forms of entertainment in Japan.
People born in the late 1950s and 1960s were the first generation to grow up watching TV animation.
Now they are all in their thirties and forties, and they have passed on their love for animation to their children.
The hobby for anime continues in Japanese society. It is a universal hobby, regardless of age and gender.
In many countries, cartoons are children's programs, but in Japan, there are corresponding animation works with different styles for audience groups of different age groups, so the social base of animation works is quite broad.
2. Well-functioning product development investment model The investment alliance system for product development is another key factor for the success of Japanese animation.
In Japan, an animation work is often jointly invested by several parties, including: TV stations or film companies, advertising companies, toy dealers, game software companies, original publishers of animation works, etc.
Through the joint investment of all parties, on the one hand, the risks of new product development are dispersed, and on the other hand, the channels for raising funds are broadened.
Studio Ghibli's masterpiece "Spirited Away" is an example of a very good use of the investment alliance system for product development.
"Spirited Away" is jointly invested and produced by an investment alliance composed of Tokuma Shoten Publishing House, Nippon TV Network, Dentsu Company (Japan's largest advertising company), Tohokushinsha Film Company and other institutions, with a production cost of nearly 2.5 billion
JPY.
Investors receive income based on the proportion of their respective investments in the total investment.
Since risks are shared and returns are shared, the common goals of each investment institution are strengthened, and the active participation of each investment department strengthens the market.
In 2001, the box office of "Spirited Away" reached 30.4 billion yen, and its high performance rewarded various investment institutions.
3. Having top international animation masters and a large number of animation production talents and institutions. Having a group of top international cartoon masters is one of the main reasons why Japanese animation has become famous and impressive in the world in recent years.
The Japanese animation industry began to prosper in the 1960s, and the popularity of animated films in Japan quickly surpassed that of the United States. There are many reasons for this, and the famous manga artist Osamu Tezuka was indispensable.
This is not only because he founded the first TV animation studio, or because his "Astro Boy" introduced the world to Japanese animation, but more importantly, he influenced Japanese people's attitude towards animated comics.
Osamu Tezuka is very popular in Japan. His works cover various fields and can be found among all kinds of people.