Shopping mall event planning part 1

Event time: March 10-15, xx

Event theme: Love 3.15 Love connects thousands of families< /p>

Activity location: Shopping mall format, comprehensive supermarket

Subtitle: Pay attention to 3.15 complaints and make them reasonable and polite

Activity content:

1. Supermarket "Five Excellent"

Solemn Commitment

1. Elegant shopping environment: arrange major stores to create a lively store atmosphere and environment.

2. High-quality product quality: During the event, anyone who finds expired products or products with quality problems in the store will receive a small gift.

3. Excellent service quality: On March 15th, all customers shopping in the supermarket can go to the service desk to pick up a "Service Quality Award Survey Activity" form, fill it out and return it, and you will get It is best to use a "good mouth cup".

4. Special sale activities at good prices: During the event, a batch of special sales products (to ensure quality and quality) will be launched at ultra-low prices.

5. Generous promotion content: launch a batch of department stores and snacks for buy 3 get 1 free activities.

2. Supermarket integrity - interacting with you

1. Consumer law consultation: On the morning of March 15, the Municipal Consumers Association set up a consultation in front of the First Shopping Plaza Station, publicize the relevant provisions of the Consumer Rights Protection Law to consumers, and accept and handle rights protection complaints on-site.

2. Please supervise: Recruit 50 consumer representatives in advance, hold an authorization ceremony in front of the First Shopping Plaza on the afternoon of March 15, hire them as supervisors of Jiayong Company, and be responsible for Jiayong Supermarkets oversee the quality of goods and regularly provide various rectification opinions and suggestions to the company. Based on the adoption value of the suggestions, Jiayong provides them with souvenirs worth 20-100 yuan.

3. Feedback to consumers with sincerity

1. Your new clothes are my feelings

① "Farewell Winter" clothing sale: all special prices for one-time purchases For winter casual wear, suits, windbreakers, down jackets and cashmere sweaters, if you spend 80 yuan or more, you will get a pair of gloves or a fine scarf worth about 10 yuan; if you spend 120 yuan or more, you will get a pair of cotton slippers or a scarf worth about 30 yuan; For RMB 160, you will receive a set of thermal underwear worth RMB 50. (The more you buy, the more you get, while supplies last)

②"Into Spring" new product sales: Any one-time purchase of new spring clothing, casual clothing, and footwear from each brand for RMB 120 or more will receive a gift worth RMB 10 A gift worth RMB 20 when you spend RMB 180 or more; a gift worth RMB 30 when you spend RMB 220 or more. (The more you buy, the more you get, while supplies last)

③Children’s clothing display and release: Organize children’s fashion shows in the Times Store and conduct high-quality children’s clothing shows to show innocence and fun and promote sales. Anyone who buys children's clothing from the model will receive a beautiful kite; anyone who purchases other children's clothing will also receive a beautiful gift. (The more you buy, the more you get, while supplies last)

2. Feed your stomach with delicious food in the Year of the Rooster

① Food area: A batch of snack foods are on sale at shocking prices.

② Fresh food area: ⑴ Anyone who purchases fresh food for RMB 20 or more at one time will receive 3 fresh eggs. (The more you buy, the more you get)

⑵Limited time special offer of fruits for 1 yuan per catty. (On March 15, 9:00--10:00 in the morning, 3:00--4:00 in the afternoon, 8:00--9:00 in the evening; each person can buy only 2 pounds)

IV. Special Planning: Love Liubei Supermarket - Shopping for gold in Liubei

Come to Liubei Supermarket and win a lucky prize: On March 15, 10 sets of computer printouts stamped with good use seals will be placed in different places in the supermarket ( (Jiayong trustworthy shopping), if you can find a complete set, you can go to the service desk to exchange for a prize worth 50 yuan. (Each person is limited to one set)

Activity cooperation:

Details of promotional activities arranged by the commodity administration department

Procurement center organizes products and contacts supplying goods to arrange promotional activities

The Operations Department implements the activity plan

The Planning Center formulates plans and implements advertising projects, shopping mall activity planning part 2

1. Activity background: Compared to the mother, the father is shy To express your love. They always keep love in their hearts. Mother's love is sound, father's love is silent. As a country of etiquette, the Chinese nation has always attached great importance to honoring parents and repaying gratitude. Therefore, we must make full use of this opportunity to carry out interactive family love cultural marketing.