The financing plan before the B round is more pragmatic than financial data. You can refer to the following aspects for reference:
1. Project name and product positioning
Summarize it clearly in one sentence, otherwise others will look through the entire BP and still not know what you do.
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2. Project highlights, or core competitiveness
If there is no core competitiveness and no bright spots can be found, still First consider whether you should get this wave of financing.
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3. Discover pain points
The starting point of all businesses comes from the discovery of market pain points (strong demand). Only users If there is a pain point and a product is launched on the market that can solve this pain point, users will have purchasing behavior and form a business connection.
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4. Launch products and solve pain points
After you have pain points, describe your products and services, and explain your How well the solution can solve the existing problems.
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5. Core technology
Describe the technology behind the solution. It is best to have certain industry barriers and exclusive patents. Intellectual property is difficult to copy. (You can skip this if you don’t need technical support)
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6. Team introduction
The earlier the project, the more team members Background becomes more important. The aura of a prestigious school, self-bred resources, and being a serial entrepreneur are all plus points.
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7. Market analysis
For example, if you are making a massage chair product, you must know your consumers Where? who is it? Product Cost? How will you reach these users? How to do?
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8. How to monetize
You have attracted a group of users in some way, how can you make them willing to use it? Money out of pocket. If you are still exploring, it doesn’t matter. For an early-stage project, many so-called business models are fake. The ability to acquire customers in the early stage is part of your future business capabilities.
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9. Competitors
Of course, the entire market cannot be yours. You have to spend time analyzing it. What are your competing products, what are the characteristics of each competing product, and what are your competitive advantages compared to them.
How to find your competitors and analyze them, I think you are better than me at this point.
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10. Milestones
On the journey of every grand vision, there will be milestones one after another. You have to do The answer is to write it down and implement it.
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11. Conclusion
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11. Financing
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How much financing is needed, how to use it reasonably, and how much equity to transfer? These must be written clearly.