Small pure electric Nezha V goes on the market.
165438+1On October 3rd, Nezha V, the third production model of Nezha Automobile, was officially launched. The new car will be available in two versions: 40 1km long battery life and 30 1km standard battery life. There are four * * *, and the official guide price is 65,438+59,900-75,900 yuan after subsidy before February 2020.
He Zhong New Energy Automobile Co., Ltd. was established on 20 14, and Nezha Automobile is its brand. At present, with the newly launched Nezha V, there are three models of Nezha Auto, including the concept car ——Eureka, which was unveiled at the Beijing Auto Show. 03。 According to Zhang Yong, Nezha Automobile is based on two platforms-HPC platform and HPA platform; The HPC platform is mainly a compact car. At present, the first product based on this platform, Nezha U, has been listed, and the other is a brand-new concept car unveiled at the Beijing Auto Show. On the other hand, the HPA platform is mainly small cars, and the first model, Nezha N0 1 and Nezha V, which have just been listed, are produced on this platform.
Since 20 14, the new force of making cars has once risen. This year, not only He Zhong New Energy was established, but Weilai and Tucki were also established. The following year, Ideal and Weimar were established one after another. However, compared with the high-profile of new forces such as Weilai, Tucki and Ideality, Nezha Auto is as low-key as its founder. At the beginning of the new year, Wang Xing, the founder of Meituan Review, publicly stated: "The top three new forces in building cars can only be the ideal Weilai Tucki". Since then, Weimar founder Freeman Shen shouted from a distance: "Weimar must be the top three". At the time of the debate, Nezha's sales increased steadily. According to the traffic insurance data, the cumulative sales volume in the first half of 2020 exceeded 5,002 vehicles, a year-on-year increase of 13%, ranking third among all-electric start-up car companies and first in the camp.
Nezha Auto's low-key or the continuation of founder Zhang Yong's low-key behavior. 20 18 Zhang Yong left BAIC new energy in a low-key manner and joined He Zhong new energy. Zhang Yong has worked in Beiqi Foton, Chery and Beiqi New Energy successively, and has rich industry experience in channel construction, marketing, after-sales service and brand promotion. During his tenure at BAIC New Energy, he achieved excellent sales performance. In 2010319, he sold a total of cars, up 97.7% year-on-year.
Can a low-key Nezha break through?
On June 2nd, 2020, 165438+ New Energy Automobile Industry Development Plan (202 1-2035) pointed out that the sales of new vehicles to new energy vehicles will reach about 20% of the total sales of new vehicles, which indicates that the new energy field will become an important market for many automobile enterprises.
Ren Wanfu, an auto analyst, told CRRC: "In the future, the new energy vehicle market will definitely cover high, medium and low market segments, and enterprises should constantly explore and find a route suitable for their own development." As a result, Nezha Auto focused on the new energy market below 200,000. "We don't touch expensive cars." Zhang Yong once said that Zhou Jiang, the chief marketing officer of He Zhong Company, said: "At present, Nezha mainly competes in the market below 200,000 yuan, among which Nezha N0 1 below 65,438 yuan is mainly concentrated in the third-and fifth-tier cities. This market has great potential. "
"In the next 5- 10 years, Volkswagen's electric vehicle consumption will spread rapidly, and what Nezha Automobile needs to do is to stand out from it." Zhang Yong said frankly. In the compact and small electric vehicle market where automobiles are positioned, BYD, BYD, e2, e3 and e5 have comprehensively covered the small pure electric vehicle market of less than 654.38+million and 654.38+00-200,000, and then Wuling Hong Guang MINI? EV, according to the data, Wuling Hong Guang MINI? EV？ In September, the cumulative sales volume was 65,438+04,495 vehicles, surpassing Tesla to rank first in the new energy list.
Zhou Shuo, marketing director of SAIC-GM-Wuling, once said to CRRC: "We will continue to launch scooters that meet people's daily transportation needs, different personnel needs and different levels of needs, and consolidate the position of small new energy leaders."
In the face of Wuling Hong Guang MINI, which one wants to "consolidate the position of small new energy leaders"? EV and many car companies are constantly laying out new energy fields, which determines that "only by letting smart electric vehicles enter people's homes can the popularity of electric vehicles be realized." Zhang Yong, how to lead Nezha automobile to break through?
The smooth financing will enable Nezha Auto to continue its efforts in technology research and development. It is reported that Nezha Automobile announced in July that it would carry out the C-round financing with a financing amount of 300 million yuan. Zhang Yong said earlier: "The financing is progressing smoothly, and there is a high probability that the financing of 3 billion yuan will be overfulfilled". In addition, Nezha Auto will be listed on the Science and Technology Innovation Board on 202 1.
"The future travel service car * * * must be a direction." Zhang Yong said in an interview before that in the future, Nezha Auto will lay out travel services. "Before the end of this year, we will release some strategic plans and initiatives for tourism business." Zhang Yong said.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.