college students' business plan 1, operation mode and technical cooperation form. Considering that we are a specialty store for business and leisure coffee, it is suggested that the cooperators choose the location in high-end office buildings, CBD business districts, high-tech parks, Internet cafes, stations, cinemas, docks or other places with market gaps. Unified decoration style and unified products; The headquarters provides technical support (including personnel training) and distribution of products (coffee beans and tea). Description of products and services 1. Sell coffee, tea, drinks, simple meals and other commodities, and provide excellent environment and services for guests, so that consumers can show a taste, experience a culture and place their emotions here, and make the coffee bar a good place for business leisure and couples gathering. These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can complement the tourist advantages of the owners of investment places. 2. Compared with peers, the competition pattern is beneficial to us and can better enhance our popularity. Relatively speaking, our management level, product and service quality all have considerable advantages. 3, resources, technology coffee shop is an industry that requires scale and grade, and it is also an industry that requires strict products and services. After all, it has a high consumption color, and consumers must care about the full embodiment of their consumption value. To achieve this, there are high requirements for investors' resources and technology. Investors choose to join the cooperation mode, on the one hand, they get sufficient resources, advanced equipment and technology, on the other hand, they also avoid many business risks. Third, market analysis 1, market demand (1) stable old customer resources. (2) Office buildings and hotel customers. (3) shopping and entertainment places. (4) Mature residential areas (5) Foreign enterprises and many IT enterprises, advertising companies and other emerging industries in the region. (6) If there are many schools in this area, the faculty and students' couples are also potential customers. 2. Industry development trend (1) The coffee consumption market has developed rapidly and has become a major trend of urban consumption, and the pre-market cultivation has ended. Nestle, Maxwell, Colombian and other international coffee companies have set up branches or factories in China. According to a survey in 12 inland cities, 32% of urban residents drink coffee. In addition to Shanghai, there are Kunming, Xiamen, Hangzhou and Tianjin where the proportion of people who have drunk instant coffee in the past year is above 3%. 2) Coffee consumption grade is getting higher and higher, and the charm of culture is the charm of the market. Simple instant coffee is far from meeting the requirements, and consumers are beginning to recognize the brand and style of coffee and know how to enjoy the fun brought by coffee. (3) Education level, family monthly income are related to the frequency of drinking coffee. It means that coffee, a beverage introduced from the West, is a lifestyle symbolizing the dominant class in Chinese mainland. 3. Competition analysis (1) Indirect competition with strong brand stores. At present, STARBUCKSCOFFEE in major cities, as well as COFFEEBEANERY from the United States and MANABE from Japan are equally divided. (2) Direct competitors. Such as Taiwan Province Zhuangji Coffee, Fashion Coffee, Coffee Box (BO_CAFé), etc., are all small in scale and have certain characteristics. (3) Marketing planning uses the brand and resource advantages of franchise stores to quickly establish the popularity and reputation of Belgian Royal and stabilize the old customers. 4. Promotion Plan (1) Advertising Promotion For residents in high-end residential areas, exquisite advertising leaflets (DM) and small gifts can be sent to car owners in the parking lot of nearby shopping places, and the leaflets can also be made into coupons. (2) Event marketing ① Student parties and reading activities. Contact the student union organizations of several important universities in the joining area and hold some salon parties and reading activities, which is still conducive to improving the taste and attracting students and young people to spend. When the time is ripe, you can also hold an essay activity with the theme of "coffee and life". (3) Service Marketing ① Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else and the waiter can call him (her) a student or a young lady in public, they will feel very respected. ② Personalized service. Putting some publicity materials on the table, which are about knowledge and stories about coffee, can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special explanation personnel for many consumers who come together. If they are interested, you can introduce them to the names, origins and other related knowledge of various coffees. Business plan for college students 2. Name of restaurant: _ _ _. Description of naming rules: low-key, simple, easy to remember, distinctive (the characteristics here do not mean directly reflecting the flavor) but not eccentric, no more than four words, without Xiang characters. At present, the reservation form is "_ _ restaurant" or "_ _ _ _". 2. Restaurant flavor: mainly peasant flavor in eastern Hunan. 3. Estimated area of the restaurant: 28 ~ 35 M2. 4. Target city: —— 5. Site selection requirements: 1. There must be at least one medium-sized residential area within 1 mile, and it is best to have a certain amount of floating population around it, which should be white-collar. 2. If the conditions can't meet the first point, the location needs convenient transportation, and people who have a certain amount of private cars and spending power can clearly see the location of the restaurant; 3. The rent should not exceed 6 yuan /M2, and 4 yuan /M2 is the best. It is best to have an access pavement of about 1M2 on the first floor, and the main business area is on the second floor; 4. The restaurant itself needs the ability to park 7-1 family cars, or there is a parking lot no more than 2M nearby. Overall evaluation of site selection, because the novice investment should not be too large, the restaurant should not be located in a place that is already very prosperous today, but it is hoped that there will be more people coming and going, and that it will have spending power. It is hoped that the old customers can be attracted through the flavor characteristics of the restaurant, and it is required to make a profit of 1, yuan/month after three months. 6. Restaurant layout requirements: 12-15 tables for 4 people, 4 tables for 1 people and 4-5 boxes (4__M size) for 16M2 are required in the hall. (But it depends on the layout of the store.) VII. Budget for the opening of the restaurant: 1. Rent: two for one, calculated at 3 M2, 5 yuan is expected per M2, which should be paid at one time, 45, yuan; If the area is different, it can't exceed 5, in any case. 2. Decoration design cost: 8 yuan. 3. Decoration cost: a. The exterior decoration of the facade can highlight the characteristics, conspicuous, but not exaggerated. The cost is _ yuan; B. The decoration style of the interior hall is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no odor after the decoration, and the cost is _ yuan; C. The kitchen covers an area of 4 M2, and the decoration emphasizes sewage and ventilation, and the cost is _ yuan; D. There are two toilets, the men's toilet is 1.5M2 and the women's toilet is 1M2, which require ventilation, and there is no special need for others, so the decoration is RMB _. Buying materials by yourself is estimated to be 8, yuan. 4. Registration fee: fire protection, environmental protection, hygiene license and business license are required, and the cost is estimated to be 6, yuan. 5. Purchasing equipment fee: A.3 sets of 5P air conditioners, 4 sets of small 1P air conditioners in the box, and * * * yuan (central air conditioners may also be used); B. Ten ceiling fans or wall fans, * * * 3, yuan, C. Two refrigerators, two freezers and a disinfection cabinet, which is 1, yuan; D. Kitchen utensils, * * * 45, yuan; E. table and stool, ***5 yuan; F. Others (please refer to the list), * * * is 2 yuan, g. One automatic washing machine, 1 yuan 6. Other unpredictable expenses, 2 yuan 8. Description of restaurant decoration style: 1. The facade decoration requires conspicuous decoration, outstanding features, no exaggeration and conciseness, which can reflect its consumption level. 2. Description of the hall: a. The tables and stools are made of square tables of wood color. B. The original pillars on the wall and hall are made of dark tiles below 1M2, and the self-supporting pillars in the hall are mainly dark for decoration purposes. The Tianhua board is not completely decorated, and spotlights are used. Above the spotlights, the Tianhua board is sprayed in black, and the lighting in the hall is soft, but the lighting on the desktop is bright. (It's just my idea here, which is actually subject to the final design.) 3. The decoration of the balcony is the same as that of the lobby. 4. There are no other special requirements. 9. Staffing: 1. Kitchen: ***6 people, 1 chef, 2 assistant chefs, 1 side dish cutter, 1 washer and 1 washer/picker. 2. Box: 5 boxes, 5 waiters, 3. X. Details of operating expenses: 1. Property management expenses: no more than 2 yuan/month per square meter, calculated as 3 M2*** 6 yuan/month; 2. Sewage expenses: 6 yuan/month; 3. Water and electricity expenses: 4, yuan for water and electricity, 2, yuan for fuel (for the time being, if there is more fuel, the business will be better); 4. The deputy chef is 14 yuan/month, others are 1 yuan/month, * * * is 18 _+14 _+14 _ _ =; B. Accommodation and cooking expenses: accommodation is 2 yuan/month, and cooking expenses are calculated in 2 yuan/person/month, and * * * is 18__ = 36 yuan/month. 5. Depreciation expenses: 6. Raw materials: A. Raw materials, * * * yuan/week. 7. Other unpredictable expenses: 1 yuan/month 11. B. About 3% of the dishes in the authentic peasant flavor in eastern Hunan can't be eaten in general Hunan restaurants. 2. Insist on introducing new dishes: a. Constantly introduce new dishes, 2 new dishes per month; B. Change with seasons and change dishes. 3. Positioning of consumption level: It is related to the surrounding environment of the facade address, but it is initially set at an average of 35~6 yuan/person. Generally speaking, with the characteristics of farmers and green health as the selling point, different dishes can get higher prices and obtain higher profits. 12. Direct cost estimation: Direct costs mainly include oil, salt, various seasonings and raw materials that make up dishes. 1. Control the cost of special dishes (Toutou products) at 5%. 2. Control the cost of mid-range dishes that are rare in general Hunan restaurants within 4%. 3. Control the common cost of mid-range dishes within 6%. 4. Control the common dishes of low-grade dishes within 3%, which are mainly vegetables. Reduce the direct finished product on the premise of not changing the quality of the dishes. XIII. Final cost accounting: XIV. Other problems: planning, renting requires the landlord to provide three months rent-free period, the first month to handle various business-related documents, the second month to prepare for decoration, and the third month to prepare for opening-related matters. 15. Advantages and disadvantages: The operation of this restaurant has solved the problems of single taste of meals in the school canteen, and there is no worry that the hygiene of mobile stalls is not guaranteed, and it is as convenient and fast as the canteen, saving time. In addition, this restaurant adopts self-help selection method, which should be easily welcomed by customers and save some human resources. At the same time, cold drinks, ice porridge, etc. are also provided for non-meals, and free tea is provided. Simple and comfortable decoration will be a major feature of restaurants. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our store. In addition, the school canteen has a clear dining time limit, and few restaurants outside the school sell breakfast, so our shop outside the school can easily seize this part of the market share lost due to the time difference, in other words, the market share generated by the potential customers who want to eat some time before and after the dining point. As it just started, fast food restaurants are small in scale, such as limited human resources and service items. The competition inside and outside the campus is fierce, so there is still a big disadvantage. On the other hand, because the school holidays are fixed, the number of tourists will drop sharply during the winter and summer vacations, and it will be less during the winter vacation than during the summer vacation, which will be a more difficult problem to solve. According to our market investigation and analysis, the market demand of our products exists and has certain competitiveness. I am a student-one of the largest customer groups, so I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the catering market. XVI. Analysis of financial situation 1. The costs in the initial stage mainly include: venue rental fee (3, yuan), application fee for catering hygiene license and other documents, venue decoration fee (5, yuan), kitchen utensils purchase fee, basic facilities fee (5, yuan), etc. 2. The costs in the operation stage mainly include: employee salary, material purchase fee, venue rental fee, tax, water and electricity fuel fee, fixed capital and depreciation. 3. According to the calculation, it can be preliminarily concluded that the start-up capital of the restaurant is about 12,6 yuan (5, yuan for venue leasing, 2,4 yuan for venue decoration, 2,6 yuan for purchasing kitchen utensils and 2,6 yuan for basic facilities, etc.). Parents can provide 8% of the funds and save 2% by themselves. 4. Daily financial budget and analysis According to the budget analysis and investigation, the market capacity can be initially determined, and the total daily turnover is roughly estimated to be about 1,5 yuan, with a yield of 3%, and the gross profit is 5 yuan. It can be calculated that the payback period of investment is about one month. XVII. Risks and Avoidance 1 External Risks With China's accession to the WTO, large foreign catering companies have entered China, and international brands have entered the China market quickly and frequently, which will definitely bring great impact to the catering industry in China. The competition in the catering industry is fierce, especially the fast food chains from abroad, such as KFC and McDonald's, occupy a large market share in the fast food industry in China. 2 Internal management risk The catering industry is a relatively low-tech industry, but it needs strict management to win the trust of consumers. For most self-run restaurants in China, the internal management is loose and the quality of service personnel is low. How to establish a modern enterprise system, improve the enterprise management mechanism and strengthen the internal management of enterprises is related to the survival, success and failure of enterprises. 3 Market Risk The market is constantly changing, so we must take into account the risks in the market. Specifically, there are the following risks: (1) In the development stage of this project, similar restaurants may open in the market at the same time. (2) Risks in the production stage of the project. If the project has been put into production, but no marketable products have been produced, the project may not have enough capacity to pay production expenses and repay debts. (3) the risks in the production and operation stage of the project, and the benefits after the project is put into production depend on the sales volume of its products in the market and its