The following new cultural and tourism methods for May Day tourism stood out to me: New method 1: Hotel pre-sales are popular, and high-star hotels are more popular. Pre-sales are not a new model, but they have suddenly emerged under the epidemic this year and become the biggest highlight of the May Day holiday.
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In early March, Ctrip took the lead in launching the "Tourism Revitalization Plan V", launching the first hotel pre-sales in the industry.
Then, Liang Jianzhang, chairman of the board of directors of Ctrip, used four live broadcasts in Sanya, Xijiang Miaozhai, Huzhou and Shenzhen to leverage a total hotel transaction volume of more than 60 million yuan, which is equivalent to more than 900 high-star hotels with full rooms.
What is different from before is that this time Ctrip has broken the rules and created hotel pre-sale products such as low prices of about 40% off, reservations available within a few months, refundable at any time after expiration, and universal in all stores, completely changing the situation that pre-sales are only limited to certain hotels.
The "hidden rules" of special offers, low-frequency travel products instantly explode purchasing power.
During the "May Day" period, the pre-sale effect will be realized.
According to Ctrip statistics, counting products that can be used on at least one day during the "May Day" in the past two weeks, the total transaction volume of successful payments is currently in the hundreds of millions.
Among them, the cities with the most favorite pre-sales and the highest sales are Sanya, Shanghai, Lijiang, Anji, Nanjing, Deqing, Hangzhou, Suzhou, etc.
The new pre-sale not only brings protection to consumers, but also brings greater discounts.
An obvious supporting data is that among all pre-sale orders, more than 70% chose 4-star and 5-star high-end hotels, accounting for more than 90% of the total transaction volume.
Hotel prices above 1,000 yuan and in the range of 400 yuan to 500 yuan are most popular among consumers.
New way to play 2: The number of high-quality small groups has increased significantly, and the chairman’s same model has become a hot seller. In addition to the popularity of high-star hotels, Liang Jianzhang also judged: “The quality of domestic leisure travel will be much improved than before. The original domestic travel by bus with a group,
Everyone will be worried. There will be an increase in mid- to high-end independent travel, because people who cannot travel overseas will choose domestic destinations. At this time, domestic travel will have opportunities. "From the current statistics, on the Ctrip platform, choose high-end travel or.
Selected small group products have begun to grow significantly. Compared with the same period last year, it was recently confirmed that the search volume for similar products during the "May Day" period has increased by more than 200%.
As of April 16, the current number one in total sales is Sanya’s “scenery + wine” product – “Atlantis Sanya 1-3 nights + 2 large and 1 small/2 small unlimited water world + lost
Space Aquarium Ticket + Airport Transfer.”
Atlantis Hotel is a famous place for Internet celebrities to check in, and it is also the first stop for Ctrip’s live broadcast to bring goods. At that time, Liang Jianzhang sold hotel packages for more than 10 million yuan in one hour of live broadcast.
An overview of the current top 40 sales products on Ctrip’s platform includes almost the best hotels across the country, from Sanya Capella, EDITION, and MGM to Hangzhou Kaiyuan Senbo Resort Hotel and Qiandao Lake in the Yangtze River Delta.
InterContinental, Shanghai Chongming Jinmao Hyatt, Anji Narada Resort, etc., combined with local entertainment items and well-known attractions, the higher the quality, the better the sales.
Helicopters, paragliders, and some "high-end specialty entertainment" are also very popular.
"Same style as Chairman" - "Guilin Xianggong Mountain + Lufthansa Paragliding One-day Tour", "Yangshuo Shili Gallery Helicopter Flight Experience + Yulong River Cycling + Xingping Ancient Town + 20 Yuan Background Check-in One-day Tour",
"Zhuhai Jiuzhou Airport takes a helicopter to fly over the Hong Kong-Zhuhai-Macao Bridge/Dongao Island sightseeing/discounted experience tickets" and other popular options.
New way to play 3: Renting a car and driving yourself has become a new favorite. The popularity of RV tours and online tour guide appointments may exceed many people’s expectations. Under the influence of the epidemic, the car rental market has recovered the fastest among all tourism sectors.
Ctrip Car Rental recently released the "Domestic Car Rental Self-Driving Travel Revival Report", which shows that Ctrip Car Rental bookings have recovered to 70% of the same period last year, and it is expected that there will be a new car rental peak during the May Day holiday.
Compared with other modes of transportation, car rental is more free, clean and private, and is naturally more favored by tourists under the influence of the epidemic.
However, unlike in the past, most self-driving tourists preferred to fly to popular cities and then rent a car and drive themselves. Under the influence of the epidemic, self-driving has become one of the important choices for self-driving tours within the province and short-distance surrounding tours.
Demand for high-end cars is also growing.
Peng Ting, president of Ctrip’s car rental division, said that according to April statistics, orders for high-end models accounted for more than 10%.
In other words, one out of every 10 Ctrip users chooses a high-end model. “More and more Ctrip users like to rent high-end cars, luxury cars and even sports cars, and the demand for high-end cars will increase significantly during the May Day period. It can be seen that now families
Parents and children, white-collar workers and high-end people have become the mainstay of self-driving travel. "In addition, RV travel with one car per family and less contact with strangers has also become a popular "new method" during this year's May Day holiday.
According to statistics from Ctrip’s themed travel platform, the number of travelers searching for RV travel products has doubled compared with March.
"Booking a tour guide online" has become a popular way to travel during May Day this year. According to statistics from Ctrip's local guide platform, the number of orders for local guide products has increased nearly three times compared with March. Sanya, Shanghai, Xi'an, Chengdu, and Hangzhou are expected to become the five major travel destinations.
One of the most popular destinations, Ctrip Hangzhou’s online celebrity guide Hu Nana’s schedule during May Day is now fully booked.
New method 4: Make time-share reservations at scenic spots, skip queuing and be safer. When traveling on May Day this year, what consumers may need to pay most attention to is the new time-share reservations.
Recently, the management department issued another notice requiring tourist attractions to open in a limited and orderly manner, strictly prevent disorderly opening, and the number of tourists received should not exceed 30% of the approved maximum carrying capacity. A complete reservation system should be established to prevent passenger flow from exceeding the limit.
In other words, this year’s May Day may become China’s first mini-golden week when “appointment travel” is basically realized.