The following article comes from Guanwang Finance, written by Lu Dong
In February 221, China solemnly declared to the world that China had won a comprehensive victory in the fight against poverty and completed the arduous task of eliminating absolute poverty.
but as the general secretary said, it is not difficult to win, and it is also difficult for those who hold it. How to consolidate the achievements of poverty alleviation and make the foundation of poverty alleviation more stable and the results more sustainable is a new proposition to realize rural revitalization and prosperity.
the central policy requires that industries in poverty-stricken areas should be cultivated and supported for a long time, that agriculture and rural areas should be given priority, and that the third distribution should play a positive role in promoting prosperity.
in the face of new tasks in the new era, the advantages of Internet public welfare platforms such as Tencent Public Welfare are fully reflected.
Especially with the help of the digital technology capabilities of large Internet companies, the threshold for ordinary people to participate in public welfare has been greatly reduced, and more and more social subjects can do their part in rural revitalization through Internet public welfare.
Hubei, which received urgent assistance from Internet public welfare at the early stage of the epidemic, is continuing to explore in-depth cooperation with Internet public welfare in rural revitalization, education, ecological protection, life and health and other fields after nearly 6 million people have been lifted out of poverty.
"Bring up the poorest brother villages"
One year before the outbreak of the epidemic, it was also a crucial year to get rid of poverty, and Internet public welfare once appeared in Hubei.
Huaitan Village, located deep in Enshi Mountain, was once a village with nearly 5 poor people. The village has a long history of planting sweet potatoes, but due to lack of funds and insufficient reserve capacity, large-scale planting has not been formed.
In 218, the two committees of Huaitan Village and the poverty alleviation task force held a mass meeting and made a democratic decision to develop the poverty alleviation industry with sweet potato as the main industry. However, due to the limited support funds for government industrial projects, all villagers decided to raise funds for industrial poverty alleviation projects in the village on the platform of "Happy Home" project of Hubei Charity Federation.
The "Happy Home" village-community mutual aid project was launched in September 218. This project is a crowdfunding platform for the development of public welfare activities for villages and communities through the Internet public welfare platform designated by the Ministry of Civil Affairs by the Hubei Charity Federation.
this model innovation puts forward the working mechanism of mobilizing social forces to help poverty alleviation and rural revitalization. At the same time, it adopts the scheme of "adapting to local conditions, one county and one policy", and customizes an exclusive charity mutual fund for each village. The village community activation fund can launch crowdfunding projects.
To put it simply, if there is a poorest village in a region, the whole region will help this "brother village" get better. Villagers and enthusiasts who care about hometown construction will participate in the construction of village communities through the Internet public welfare platform, and Qi Xin will work together to change the face of hometown.
in March, 219, Huaitan Village released the project of "Building the First Sweet Noodle Village of China Potato Industry Selenium Capital Enshi Huaitan" on "Happy Home", and quickly raised 5, yuan of start-up funds.
With this fund, the villagers in Huaitan Village successfully cultivated the selenium-enriched sweet potato industry. In 219, they sold more than 5, Jin of sweet potatoes online and 3, Jin offline, with a total sales of 1.2 million yuan. Since then, Huaitan Village has fully opened its own sweet potato era, which not only successfully achieved poverty alleviation in the whole village, but also laid an industrial foundation for poverty alleviation.
Villagers in Huaitan Village Source: Hubei Daily
However, Huaitan Village is only one of 4,821 poverty-stricken villages in Hubei. At the macro level, how to help other villages consolidate the achievements of poverty alleviation and prevent large-scale return to poverty; At the micro level, how to improve the lives of the elderly who are lonely in the village, ensure the schooling of children from poor families, and improve the infrastructure and medical conditions in remote areas are all difficult problems that need to be considered and solved in the process of realizing rural revitalization and prosperity with * * *, and it is also necessary for the Internet public welfare platform to gather more charitable forces and play a positive role in promoting prosperity with * * *.
With the support of 4 million resources, Hubei explores a new model of Internet public welfare
In the field of Internet public welfare, Tencent Public Welfare is undoubtedly one of the most appealing platforms in China. Since it was first launched in 215, the "99 Public Welfare Day" initiated by Tencent Public Welfare has become a national public welfare action day with the largest number of participants, the widest influence and the most diverse scenes in China.
on the 99 public welfare day in 221, more than 68.7 million people donated 3.569 billion yuan through Tencent's public welfare platform, and with the financial support of 6 million yuan from Tencent's charity foundation, a total of 4.169 billion yuan was raised.
Tencent Public Welfare Regional Carnival came into being under this background.
From May 2th to May 22nd, the first Hubei Digital Public Welfare Festival was officially launched, which is another regional public welfare carnival supported by Tencent's public welfare after the "Chongqing Special Session for Rural Revitalization".
subway publicity map of Hubei Digital Public Welfare Festival
This nationwide public welfare activity involving charitable organizations, caring enterprises, news media and the public aims to create a public welfare atmosphere full of regional characteristics, help build local public welfare brands, and make more enterprises and people agree with the concept of Internet public welfare.
As a special supporter of the event, Tencent Public Welfare continues to explore the diversification of public welfare support. On the basis of the traditional donation mode, Tencent Foundation provided 2 million yuan of donation funds, 15 million yuan of advertising funds and 5 million yuan of corporate public welfare incentives, and made donations to all public welfare projects raised through Tencent's public welfare platform.
In terms of capacity building, Tencent Public Welfare provides a complete set of systematic offline training courses, regional support for thousands of projects, incubation of technical public welfare projects and continuous digital capacity cultivation; In addition, it will also provide a full set of public welfare carnival solutions, including: digital product services, in-depth content production, brand creativity, public relations communication, material design and other comprehensive and customized resource support to help local public welfare partners grow their capabilities and build a digital public welfare ecosystem.
The first Hubei Digital Public Welfare Festival, users actively participated in donations
This Hubei Digital Public Welfare Festival * * launched more than 51 public welfare projects, covering rural revitalization, education, ecological protection, life and health and other fields.
For example, the "Happy Home" project of Hubei Charity Federation matches more accurate resources and services for public welfare projects around the needs of rural development and grassroots governance; The Hubei Youth Development Foundation's "Hope Project One-to-One Aid" has helped more than 54, students to continue their studies for more than 3 years. The Hubei Red Cross Foundation's "cardiac arrest saved by the side" project helps to seize the "golden four minutes" and escort life and health.
Of the more than 51 projects of the Hubei Red Cross Foundation's "Sudden Cardiac Arrest" project
88% of them are from cities and counties with weak digital public welfare foundation. Users will have the opportunity to receive a random donation from Tencent Foundation for every donation not less than 1 yuan. At the same time, users invite friends to complete public welfare knowledge quiz or give small red flowers, and their donated public welfare projects also have the opportunity to get additional random donations.
grounding and strong participation are the biggest highlights of this digital public welfare festival. During the warm-up period on May 9, once the "Let's Go Together" charity donation activity was launched, more than 1, netizens participated that day. Every person and every day, when the number of WeChat movements reaches 6,, they can donate. At the same time, they will receive random donations from Hubei Love Enterprise and Tencent Charity Foundation. All donations will be directed to public welfare projects such as rural revitalization in Hubei and helping young people to study.
"Walk Together" charity donation activity
In addition to distributing donations, this digital charity festival also pays more attention to the combination with regional characteristics: Qianjiang walks together to eat crayfish, Macheng walks together to eat hot dumplings, and at the same time, Tencent Charity also launched the activity # for running with the bulls, Hubei Province on the video number, which attracted many bloggers such as famous host Annabel Lee and fashion grandma to "walk up".
The data shows that in this Hubei Digital Public Welfare Festival, caring netizens * * * received over 44, small red flowers. In the atmosphere of regional public welfare carnival, * * * counted more than 6, people who donated 113 million yuan during the activity period.
The relevant data of Hubei Digital Public Welfare Festival
does not focus on the amount of funds raised, but sustainability is the core
Digital Public Welfare Festival is not the first time that Tencent Public Welfare has been linked with Hubei, and the two sides can say that they are deeply attached to each other.
In 22, at the peak of the epidemic, Tencent Charity Foundation set up a 1.5 billion anti-epidemic fund to support the frontline in Hubei. In the post-epidemic recovery stage, Tencent Charity Foundation invested another 5 million yuan to launch the "Five Societies Linkage" public welfare project with the Ministry of Civil Affairs and the Hubei Provincial Civil Affairs Department, and to explore the long-term public welfare model with 15 communities in Hubei. This Digital Public Welfare Festival is another in-depth cooperation between Tencent and Hubei Public Welfare.
Launching Ceremony of Hubei Digital Public Welfare Festival
Hubei is not the end, and the real public welfare is not a one-time aid, but a long-term doctrine. Ge Yan, Secretary-General of Tencent Charity Foundation, said that Tencent Charity Association will continue to provide assistance for the regional digital public welfare ecological construction and the capacity growth of public welfare partners, and provide opportunities for the public to understand the project.
although the public welfare regional carnival mobilized a large number of people to participate and the atmosphere was warm, the final fundraising amount was not the key.
Yu Heqian, the person in charge of the operation of Tencent's public welfare platform, pointed out that taking the amount of donations as the core of communication may stimulate the tendency of selling miserable donations and impulsive donations, which is unsustainable. Tencent Public Welfare hopes that more people will know about local public welfare projects, public welfare people and recipients. Only by deeply understanding the story behind the project and knowing that many people are really doing public welfare and creating a good public welfare atmosphere can we help the local public welfare industry for a long time.
this also fully reflects the idea that Tencent Public Welfare hopes to upgrade the "explosive" public welfare * * * to a sustainable public welfare * * *. Through the form of regional public welfare carnival, Tencent Public Welfare enables public welfare partners to better operate public welfare projects for a long time and promote the transformation from "blood transfusion public welfare" to "hematopoietic public welfare".
"It is a public welfare carnival belonging to Hubei people." Liu Qin, head of Tencent's public welfare platform, said, "We adhere to the direction of openness and connection, provide funds, resources and technology to connect all parties, cultivate local charity culture, open this model to the outside world, and strive to make the region operate independently. This is our goal."
With prosperity with * * * becoming a new topic in the new era, Tencent has also continued to explore ways to enhance social welfare and help prosperity with * * *. After investing 5 billion yuan to launch the strategy of "sustainable social value innovation" in April 221, it added another 5 billion yuan to launch the "Special Plan for Prosperity with * * *" on August 18th. Tencent hopes to give full play to the role of enterprises in the "three distributions" in the areas of people's livelihood, such as rural revitalization, income increase for low-income people, improvement of primary health care system and balanced development of education.
From the initial Internet fund-raising, to the "99 Public Welfare Day" with the largest number of participants and the widest influence in China, and now to the regional public welfare carnival, Tencent Public Welfare has always adhered to a belief that public welfare is not a lot done by one person, but a little done by many people.