Whether it is a company or a nation, only if it has a profound cultural heritage, is open to learning with an open mind, respects each other among internal members, and embodies the human side at all times, will it have unique potential power and soft power to compete.
2. If there is great harmony, the world will be equal; if there is great kindness, mutual prosperity will be achieved.
The four words "harmony builds good" are not only the brand concept of Poly Real Estate, but also the spiritual connotation of Poly Real Estate's courage to shoulder social responsibilities.
3. As the first square of Chinese real estate companies, Poly Real Estate injects warm and profound humanistic care on top of steel and concrete, making residences a harmonious, comfortable and natural place, and a carrier of profound cultural heritage.
While running the company well, we also actively invest in social undertakings such as public welfare, poverty alleviation, green energy-saving innovation and other social undertakings with the sentiment of "caring about our country and spreading love to thousands of families".
4. The concept of "harmony builds goodness" governs five levels of the enterprise. These five levels can respectively become sub-brands of corporate communication, including "nature and beauty" at the product development level, "family love and courtyard" at the property service level, and corporate communication.
"Growing with you" on the relationship level, "Harmony China" on the culture and art side, and "Harmony Fund" on the corporate social responsibility and public welfare side.
Extended information: 1. Looking at the development of Poly Real Estate in the past 25 years, from the national treasure tour to the Great Wall of Culture (3.410,?-0.07,?-2.01%) trilogy, from the introduction of Chinese studies into the community to the dream art classroom, etc., there is no single
It does not reflect the cultural sentiments of central enterprises.
2. The Harmony Fund is a platform under Poly Real Estate that carries public welfare ideals and care. It is mainly used to fund the protection of cultural relics and historic sites, support the artistic growth of young people, and provide support for Poly Hope Primary School, research related to humanities, social sciences and natural sciences, improvement of regional living environment, and environmental protection.
Conservation funding.
In 2016, He Foundation launched the "Dream Art Classroom" public welfare poverty alleviation activity, participated in the construction of art classrooms, set up art classes, organized students to participate in Hele China to realize their art dreams, paid attention to and solved the problem of lack of art education resources in poverty-stricken areas, and through the He Foundation
Mobilize the widest range of resource support to unlock children's artistic imagination and realize their artistic dreams.
As of the end of 2017, Poly Real Estate and Funds had continued to operate 29 "Dream Art Classrooms" in 20 provinces and cities across the country, carrying out a variety of cultural and educational activities, benefiting 3,500 children.
3. “Every child has the right to pursue art and experience beauty, and Dream Art Class hopes to make every child happy, so that all children can systematically learn art and feel the charm of art. Poly will use authoritative art
Teachers are the basis, and strong teaching staff protects every child’s dream,” the relevant person in charge of Poly said at the launch of the art class.
4. As Poly Real Estate’s number one children’s art public welfare activity brand, Hele China has been adhering to the concept of art lighting up the future since 2009 and taking it as its own responsibility to enhance the artistic aesthetics of young people.
Every year, Hele China takes an art form as the theme and holds master classes, art selections and other activities. It has invited Lang Lang, Yang Liping, Song Zuying, Bai Yansong, Ju Ping, Ao Youxiang, Yu Long, Li Sisi, Liu Xiaoling
Tong and other art masters communicated with the teenagers on-site and provided guidance on artistic growth.
5. The person in charge of Poly Real Estate said that as a state-owned enterprise, Poly Real Estate has always paid close attention to social and people's livelihood issues.
In order to solve the major social problem of "aging" and cultivate emerging industries.
Poly Real Estate has entered the elderly care industry with firm strategic determination and strategic investment, and strives to create a healthy, happy and dignified lifestyle for the elderly with diversified, all-round and high-quality elderly care services, and implements the policies of large central enterprises.
Social responsibility, convey the warmth of "family love" of society's care for the elderly.