Over the past few years, the development trend of leisure agriculture and rural tourism is still strong. The policy "On Further Promoting Tourism Investment and Consumption" points out that by 2020, my country will have 6,000 rural tourism model villages and more than 100,000 characteristic villages for leisure agriculture and rural tourism. , there are 3 million farmhouses, driving 50 million farmers to participate in rural tourism development.

Below we will introduce to you 4 classic cases of rural tourism from Taiwan, France, the United States, and Japan.

01 Taiwan Taomi Ecological Village After the "921" earthquake, Taiwan's Taomi Village turned into a "Taomi Pit" with the decline of traditional agriculture, population exodus, and garbage overflowing. After the Taomi Village government, academia, social organizations and community residents

After discussing with colleagues, it was decided to carry out post-disaster reconstruction in the direction of "Ecological Taomi Village".

Successfully rebuilt homes on the ruins, and Taomi Village has completely "turned around". After decades of efforts, Taomi Eco-Village has transformed from a marginalized community with a messy environment and inability to develop, to one that integrates organic agriculture, ecological conservation,

A model of local ecology that integrates cultural creativity and rural tourism.

The experience of Taomi Eco Village can be summarized in two points: (1) Taking the exploration of unique ecological resources as the basis for developing ecological tourism.

Taomi Village is rich in ecological resources. There are 29 species of frogs native to Taiwan, 23 of which are found in Taomi. There are 143 species of dragonflies in Taiwan, 49 of which are found in Taomi.

However, at first, the villagers were not convinced and even resisted the development of a frog-themed eco-village.

To this end, the New Hometown Cultural and Educational Foundation has opened a series of ecological courses for villagers and trained many "ecological commentators" to introduce frog conservation knowledge. It is through a large number of training courses that the villagers have gradually changed their ideas.

(2) Create a unique ecological IP "Frog *** and Country" and drive the development of derivative industries.

With the help of the local government, Taomi villagers tapped the resource potential and continuously promoted various frogs and colorful dragonflies. They designed the frogs into various cute cartoon images and placed them in prominent locations in the countryside.

At the same time, villagers are encouraged to use paper, cloth, stone and other rural materials to make handicrafts, which quickly transformed Taomi Village from an earthquake ruin into an insect ecological and cultural experience area.

For this purpose, Taomi Ecological Village has refined its unique cultural IP - "Frog World and Country". In Taomi Community, frog sculptures and totems can be seen everywhere, and through the ecological environment of the wetland park and the courtyards of each B&B

The pond creates an ecological home for frogs.

In order to further extend the development of the industry, Taiwan completed a very touching "Peach Frog Spring" in 2014 using Taomi as the prototype and the story of a frog family looking for the Peach Blossom Spring using 3D film technology.

As a result, Taomi Community's industry has moved from frog sightseeing, ecology, and tourism to film and television media. The industrial chain has therefore continued to extend, further expanding the economic benefits brought by the industry.

One-fifth of the villagers in Taomi Village now operate the eco-tourism industry, and the traditional agriculture operated by other villagers has also appreciated in value due to eco-tourism. The first-class ecological environment and unique Taomi culture here attract city dwellers.

Here for sightseeing, vacation and leisure.

According to incomplete statistics, the eco-tourism industry can bring nearly 30 million yuan in income to this village of more than 1,200 people every year.

02 The small town of Grasse, France The small town of Grasse, France is a destination for flower industry and romance. Grasse, the perfume capital of France, named after the novel "Perfume", is also synonymous with romantic elegance, coziness and laziness.

A large number of tourists and perfume lovers come here. The town of less than 50 square kilometers receives more than 2 million tourists every year.

The perfume industry is developed here, including the oldest perfume processing factory in Fragonard, as well as well-known perfume processing factories such as Chanel, Molinar, and Gallimard. It is also an important production area and raw material supplier for French perfumes.

Rich festival activities and old medieval buildings are full of classic French style.

March Massage Festival, French Aromatherapy Exhibition; April Health Festival, Venucia Beauty Salon; May International Rose Exhibition; June National Music Festival; July Charming Guitar Festival, Theater Season; August Jasmine Festival; September Guerra

Sri Lanka Ecological Festival; International Livestock Exhibition in October; Christmas and New Year activities in December.

There are many flower fields scattered along the river valley outside the city of Grasse, with different flowering periods, allowing the town to enjoy beautiful flowers all year round, making it a fragrant garden city.