In 2020, China people experienced an unforgettable Spring Festival, without visiting relatives and friends or going out for parties. The increasing number of new cases every day affects the hearts of the people all over the country. We are sorry for Wuhan, where a ticket is hard to find, worried about the E-M car that can't go back to our hometown, cheering for the medical staff who fought selflessly in the front line, and moved by the friendship of compatriots who supported from all directions.
At present, as the largest real economy and an important pillar industry in China, the whole automobile industry is taking active actions to help Hubei through donations, funds, equipment, materials, services and other projects. According to incomplete statistics, in this round of epidemic, the total donation of automobile enterprises has exceeded 700 million.
At present, epidemic prevention is still in a critical period. The column "When the war is going on, pickup trucks are in action" launched by China pickup network records the time when pickup truck enterprises fought side by side and helped to fight the epidemic, describes the current enterprise response measures in the form of dialogue with senior automobile enterprises, and discusses the industry trend and future development under the new crisis. Following the Great Wall and SAIC Chase, today, China pickup network approaches Jianghuai Automobile and feels the responsibility and responsibility of Jianghuai people.
First time support? Anti-epidemic guerrillas are on the move.
The COVID-19 arrived suddenly. Facing the increasingly severe epidemic, JAC was one of the earliest car companies to take action. 65438+1On October 29th, JAC announced that it would donate100000 yuan in cash through Wuhan Red Cross Society; 654381October 30th, Jianghuai Automobile sent a motorcade loaded with 300 tons of fresh vegetables to Wuhan to express its determination to fight the epidemic together with Wuhan. On February 9th, Jianghuai donated another 5 million yuan in cash to emergency headquarters, Anhui Province, to help win the battle against epidemic.
It is worth mentioning that in addition to donating money and materials to epidemic areas, Jianghuai also uses the mobility and flexibility of pickup trucks to find new ways to build the second security front of "fighting, publicizing and serving the epidemic" from the levels of dealers, service providers, employees and customers.
"We will set up a pickup truck love pioneer team in conjunction with national distributors, service stations and card friends to deliver materials to the epidemic areas and cooperate with towns/communities to complete epidemic propaganda, daily disinfection and prevention and control." Zhao Apei, director of market development department of Jianghuai pickup marketing company, told China pickup network.
During the critical period of epidemic prevention in these two weeks, Jianghuai pickup truck has become the front-line security for epidemic prevention in many parts of the country. In addition to being a mobile propaganda vehicle to transmit epidemic prevention sounds, it also actively participates in community epidemic prevention work and delivers living security materials to communities with inconvenient travel. Zhao Apei said that Jianghuai will provide free maintenance, 6-month delayed maintenance, 7*24-hour free rescue and on-site maintenance services for all pickup truck users who serve the epidemic, so that pickup truck users who serve the epidemic can "feel at ease, worry and rest assured".
Long-term improvement It is expected that pickup trucks will reach the peak of sales in the second quarter.
There is no doubt that this sudden epidemic has had a great impact on transportation, tourism, catering, movies and other service industries. However, for the traditional automobile manufacturing industry, the industry generally believes that the epidemic will damage the production and sales of the automobile industry in the short term, but in the long run, the impact is not great, and so is the pickup truck market.
"The long-term epidemic has a more obvious impact on smaller enterprises. Capital input and output may be out of proportion in a short time, and the capital chain will be affected to some extent. At present, the biggest pressure in the pickup truck industry is how to resume normal sales in a short period of time. After all, the pressure of production supply and sales preparation is still relatively large. " Zhao Apei told the reporter of China pickup network that he still has enough confidence in the future development of pickup market.
"The epidemic has had a certain impact on the entire automobile industry, especially the production and terminal market in February. In the short term, the impact will be greater, but in the long run, the consumption suppressed in the first quarter will only be gradually released in the second quarter. Production and sales will gradually return to normal, and there may be a sales peak in the second quarter. " Zhao Apei pointed out that Jianghuai pickup truck is actively responding to the impact of the epidemic, and there will be no major strategic adjustment at present.
Regarding the trend of pickup trucks in 2020, Zhao Apei believes that the commercial vehicle market including pickup trucks will have a period of high growth after the epidemic, mainly because the just-needed consumption suppressed by the epidemic will be released, but in the long run, the consumption of commercial vehicles will return to normal growth. Due to the comprehensive economic environment and other factors, it is estimated that domestic pickup trucks will not increase substantially in 2020, which is basically the same as that in 20 19 or slightly decreased.
Obviously, this sudden attack on COVID-19 has brought great challenges to society, industry and automobile enterprises. The automobile market has almost stopped from the supply side, the production side and the sales side, but the pickup truck enterprises are still full of confidence and are committed to seeking new opportunities in the crisis.
At present, in addition to epidemic prevention, how to resume production and reduce the impact of the epidemic situation has become a top priority for major enterprises. "From now on, after the epidemic slows down, OEMs are stepping up production, preparing enough goods and quickly distributing goods to the terminal to cope with the shortage of terminal inventory. At the same time, doing a good job in online marketing in a short period of time and guiding potential consumers to lock in in advance is an important means for the pickup industry to actively respond to the epidemic and reduce adverse effects. " Zhao Apei believes.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.