In this regard, China Business News reporter Zhang Yu and Jing had a long talk with the author. What will Ali do in film and television?
Personally, the investment direction of Ali Cultural Industry Fund in the future development should be placed on the upstream industrial chain, or the manufacturing and incubation of IP should be the main goal. Because this is the weakest link in Ali and even the entire film and television industry. The IP here is not only simply to buy and bring mature cultural and creative resources in other fields, but also to cultivate screenwriters and original content, and it will also radiate to the chain of derivatives. After all, Ali's fundamental foothold is e-commerce.
From the framework, there is nothing wrong with such a layout strategy, which is actually the general direction that the entire film industry currently agrees with. The difficulty is how to do it. This is like knowing that the other side is Jinshan, but how to cross the river? Bridge or boat? Now it seems that Ali's so-called way of transforming the film industry with Internet thinking is not successful. At present, the Internet plus film and television has simply realized the functions of gathering people such as O2O seats and online playing, creating a shortcut to expand the "box office", or expanding the distribution channels. But it did not have a substantial impact on the quality improvement of the film industry itself. Therefore, Alibaba Pictures Cultural Industry Fund, as the "other" financier supporting the film industry chain, depends on how they support the content. Now, for the competitors in the film and television industry related to Ali, and even the "barbarians" who rushed to the film and television industry from the Internet, the biggest problem is that customers are here, shops are open, and no one likes the things on the shelves.
It is reported that since 20 15, Alibaba Pictures has successively acquired York Software for 830 million yuan, Taobao Film and Entertainment Bao for 520 million dollars, participated in the privatization of Bona Film for 86 million dollars, and subscribed for convertible bonds of Dida Cinema for 65,438 billion yuan.
Ali's current continuous acquisition is actually just to build a building block movie empire, and the nodes in various industrial chains have not really been opened. From the framework of Big Ali, a cultural media matrix has indeed formed, from original content (Alibaba Pictures, Huayi) to distribution, distribution, communication (Light, Youku Tudou, Sina Weibo) to the terminal (Meizu), but everyone is still fighting separately. From the perspective of Alibaba Pictures's framework, film companies, online platforms and physical cinemas under various purchases and investments also lack the necessary connections. At present, it can only be said that in terms of distribution, Ali has built a huge online and offline network, and is waiting for big data from e-commerce and other Ali platforms as concrete pouring to solidify the building blocks into a whole. However, in terms of content creation, Ali still lacks substantial combat power, so he used Alibaba Pictures Cultural Industry Fund to absorb more original power and gradually solidified it into an entity.