Fund IP refers to a marketing method that takes a fund as the theme, becomes a creative image through packaging and processing, and then attracts audiences and fans to form a brand cultural symbol. This way can improve the fund's popularity, increase user stickiness and expand brand influence, thus promoting the development of fund business. Fund IP can also use animation, comics, games, music and other ways to create a vivid and interesting image that is easy to remember and spread.

The marketing strategy of fund IP can be carried out through social media, online live broadcast, offline activities and other channels. Among them, social media is the most common way, which can be promoted through Weibo, WeChat, Tik Tok, Aauto Quicker and other platforms, and the exposure can be increased through celebrity endorsement and talent cooperation. In addition, offline activities are also an effective means to improve the fund's IP popularity and user stickiness, such as fund conferences, fund sharing meetings, fund exchange meetings, etc., which can strengthen the connection between users and funds.

For investors, fund IP can also bring a lot of benefits. First of all, as a brand image, fund IP has a good image and reputation, and investors trust funds more; At the same time, fund IP can also provide investors with more opportunities for interactive communication and break the gap between traditional funds and investors. It can be seen that fund IP is of great significance to fund companies and investors, and it is a promising marketing method.