1 cases, 1, cases and 1, cases in novel coronavirus, China, are affecting everyone's heart. Facing the severe epidemic, the whole society is ready to fight a protracted war. In addition to medical workers struggling in the front line of epidemic prevention, more ordinary people also contribute their strength in a simple and critical way-responding to the call of the state, implementing "self-isolation" and staying at home.

under this background, not only have masks replaced pork as the most popular new year's goods, but the digital economy, represented by online games, literature, videos and e-commerce, has gradually filled people's daily life after they can't visit relatives and friends, from staying at home to panicking to enjoying themselves, meeting the material and spiritual needs of the broad masses of the people and becoming a new bright spot and opportunity for China's economic development.

| Digital economy supports the normal operation of society

On February 4th, epidemic prevention and control was still in a critical period. Zhong Nanshan, an academician of China Academy of Engineering and director of the National Center for Clinical Medicine of Respiratory Diseases, awarded the license to Wuhan Virus Diagnosis and Research Center in the form of video. In the video, Zhong Nanshan once again pointed out the importance of isolation and emphasized that early detection and isolation were "more important than anything".

On the same day, National Health Commission held a press conference, pointing out that since January 28th, the number of new cures has begun to exceed the number of new deaths, releasing a positive signal.

since the outbreak, thanks to the popularization of the media and local governments, the awareness of isolation has been deeply rooted in people's hearts, laying a solid foundation for the prevention and control work. This has also enabled the people of the whole country to spend a special Spring Festival this year. In the past, the bustling streets became rare pedestrians, the noisy shopping malls in the past became increasingly deserted, and even the scenic spots that were always crowded during the holidays were restored to a rare calm.

how to maintain the normal operation of the huge society and meet the needs of people's daily life has also become an important topic. Fortunately, with the vigorous development of digital economy in China, people can still carry out normal work, study and entertainment activities even if they stay at home. For example, when the offline catering industry is difficult to operate, online take-out is in full swing; When the major cinemas successively withdrew their files, video platforms launched free viewing content one after another; After the suspension of the opening of scenic spots, the Ministry of Culture and Tourism launched online visits to national museums and online exhibitions.

According to the Report on the Construction and Development of Digital China (218) issued by the National Network Information Office, the digital economy in China reached 31.3 trillion yuan in 218, accounting for 34.8% of GDP. Today, classes, shopping, watching dramas and playing games can all be carried out through the internet, and a veritable "home economy" has been formed during the epidemic. Among them, the game industry with 64 million game users, as an important force of this "war epidemic", has become a pearl of China's digital economy.

| Internet companies rushed to the epidemic prevention cause

If the overlapping holidays were prolonged due to home isolation, relying on online games was sought after during the Spring Festival, and the A-share market rose sharply on the second trading day after the holiday, which triggered a heated discussion on the digital economy represented by games and optimistic about its current and future potential.

In addition, Internet companies behind the digital economy have also taken action by actively participating in public welfare undertakings to support this "war epidemic" destined to go down in history. For example, Tencent provides players with relaxing entertainment through its game products, and at the same time, it also helps in other forms to safeguard people's normal work and entertainment needs.

Prior to this, on January 24th, Tencent Charity Foundation announced that it would donate 3 million yuan to set up the first phase of the new pneumonia epidemic prevention and control fund. On February 3rd, Tencent once again took out 2 million yuan to launch "public welfare alliance, a developer of war and epidemic diseases" to escort government departments and medical institutions to develop epidemic prevention applets.

4 subsequently, a large number of game companies, such as Kaiying, Zhangqu, Sanqi, Youzu, IGG, Polk City, etc., also joined the camp to help fight the epidemic, and contributed to the epidemic prevention cause.

| Social attribute reduces irritability

Not only is it limited to direct material donation, but the game industry also helps the whole society to carry out epidemic prevention smoothly in an indirect way.

Marx said, "Man is a veritable social animal, not only an Zhong Hequn animal, but also an animal that can be independent only in society". People can't be divorced from society and need a normal social life to maintain their physical and mental health, while isolation at home will inevitably limit face-to-face communication.

The digital economy has well filled the vacancy. Taking game products as an example, games with social attributes are outstanding during the Spring Festival because they can undertake the communication function between people, especially the head products that have already had the foundation of the whole people. Many securities research institutions, such as Guojin Securities and TF Securities, have analyzed that the popularity of the Spring Festival has risen rapidly due to the national response to reduce the call for going out and the excellent quality of their products, such as the glory of the king, Peace Elite, Yin and Yang Teacher and Young Three Kingdoms 2.

5 in GameLook's view, behind the data growth of the game during the epidemic, it is not only the diversion of players' attention, but also the alleviation of a large number of people's desire to go out and the reduction of irritability that may be caused by staying at home for a long time.

It can be said that in a gentle and impersonal way, the game not only meets the basic entertainment needs of the people, but also plays a role in connecting relatives, friends and neighbors. It also prevents people from gathering in the corresponding offline entertainment venues, reduces the flow of people, reduces the possibility of virus transmission, and limits the expansion of the epidemic.

| Games can stimulate a long-term anti-epidemic positive mentality

Even, games can do more than expected. In addition to killing time and dispelling emotions, there are many users who are inspired by confrontation, comparing players of different styles to people with different reactions in the epidemic situation, such as comparing cunning opponents to viruses, and comparing appropriate playing methods to masks, etc., combining games to sum up the actual epidemic prevention experience, and discovering the law that it is difficult to score points after flooding into a large number of players during the epidemic situation.

The appearance of similar phenomena means that the game not only relieves the players' anxiety at home for a long time, but also stimulates the users' positive attitude of being optimistic against the epidemic, so that people can not only "stay at home", but also "stay at home for fun" and enjoy themselves. Today, the house is a contribution, and its role is self-evident.

In other words, at the critical moment, the game not only entertains the body and mind, but also has a certain value of "psychological healing".

Epidemic prevention is a protracted war that needs the concerted efforts of the whole people to overcome the difficulties, and isolation is the best and lowest cost prevention and control means at present. On February 6th, Zhang Wenhong, an expert of Shanghai Medical Treatment Team, said, "From now on, everyone is a soldier. You are not isolated at home, but fighting!"

6 "People's Daily" forwarded bilibili UP main science popularization to re-emphasize the importance of home isolation, but staying at home for a long time will inevitably have an impact on people's psychological state, and fighting also needs morale, so it is very important to establish a long-term positive and optimistic attitude.

This is also the reason why on February 2nd, the State Council issued the Notice on Setting up a Hotline for Psychological Assistance in Response to novel coronavirus's Pneumonia Epidemic, requiring all localities to open free psychological hotlines to provide people with free psychological support and psychological counseling services.

The digital cultural industry, represented by games, has assumed the role of "psychological counselor" for the whole people to a certain extent, which has played an important role in safeguarding people's physical and mental health, maintaining a positive attitude and alleviating anxiety during the epidemic, and has become a spiritual logistics to support the whole society in fighting the epidemic.

using wechat to celebrate the New Year, meeting friends with martial arts in the King's Canyon, and visiting relatives at the table of happy landlords are just like the warm-hearted sentence of "isolate viruses, but never isolate love" in the Spring Festival Evening. The digital economy allows people to still feel a strong festive atmosphere online and have full confidence in winning this "war epidemic".

The growing demand for digital cultural content has objectively contributed to the effective prevention and control of the epidemic. Digital cultural content can meet people's spiritual needs, reduce the flow of people and reduce the risk of epidemic spread. As the netizen said: "In this special period, as everyone, everyone is happy to stay at home and maintain physical and mental health, which is the best way to avoid the spread of the epidemic and make the greatest contribution to the country and society."