1. Coca-Cola launches the "Yangtze River Beautiful Home" program. Coca-Cola China joins hands with the Wetland Conservation and Management Center of the State Forestry Administration of China. The World Wildlife Fund (WWF) announced today that it has launched the "Yangtze River Beautiful Home" program in China, joining hands with government agencies, social organizations, and enterprises.
Various forces from across the world are working together to explore new models of water resource protection.
Previously, Coca-Cola Company announced that its global partnership with WWF will be extended until 2020, and the "Yangtze River Beautiful Homes" plan will be an important part of it.
"We have always believed that only with the joint participation and contribution of governments, businesses, civil society and society can we effectively respond to increasingly severe environmental challenges. This is also the 'Golden Triangle' concept we have always emphasized." President of International Business of The Coca-Cola Company
He Bozhi said, "Today, we are very happy to join the 'Golden Triangle' with the China Forestry Administration and WWF to jointly protect the Yangtze River wetland ecosystem and find a balance between economic development and environmental protection. Together with China
Grow, build a beautiful home, and create a green future.” The State Forestry Administration will also participate in the World Wildlife Fund-Coca-Cola “Yangtze River Beautiful Home” program through the “Yangtze River Basin Wetland Protection Network” to support the protection of freshwater resources,
work on ecosystem service values ??and sustainable value chains.
Director Ma Guangren of the Forestry Bureau’s Wetland Conservation and Management Center said: “This project structure intentionally expands China’s traditional water and wetland protection into the economic and social fields, and explores a socialized water and wetland resource management approach with Chinese wisdom.
An important step has been taken." 2. The second training course of "Coca-Cola 520 Plan" was held. Following the first "Coca-Cola 520 Plan" training course held at the Great Wall Hotel on May 27, 2013, on the morning of July 11, the event
The second training course was held in Dagang District.
More than 200 women who are starting a business or need to start a business participated in this training.
A supermarket chain in Dagang District even sent female employee representatives for "further training" to cultivate more "store elites."
The "Coca-Cola 520 Plan" is an important part of the women's support plan in the sustainable development projects promoted by The Coca-Cola Company around the world.
Through skills training, financial assistance and mentor support, this plan aims to help 5 million women around the world increase their family income and improve their quality of life by 2020, thereby enhancing women's self-confidence and sense of honor and creating value for society.
Since the first training of this activity on May 27, more than 500 women have received skills training, and many of them are enterprising women who are gradually embarking on the road of self-employment.
3. Coca-Cola becomes the sponsor of the 6th East Asian Games.
Sponsor of the Games.
Since it was first held in Shanghai in 1993, the Sixth East Asian Games will be held in Tianjin from October 6 to 15, 2013. There will be athletes from China, South Korea, North Korea, Mongolia, Japan, Hong Kong, China, Macau, China,
More than 7,000 athletes and coaches from 9 countries and regions including Chinese Taipei and Guam (members) participated in the competition in 24 major events and 289 minor events.
Han Chengping, general manager of Tianjin Coca-Cola Beverage Co., Ltd., told reporters that Tianjin is a rapidly developing area that attracts the attention of the world.
The East Asian Games is a very influential sports event in the international arena. By sponsoring it, Coca-Cola is sending a positive message to all audiences and citizens. With the rapid development of our country, our sports will keep pace with it.
The East Asian Games is the largest international comprehensive sports meeting held in Tianjin. It has the characteristics of large scale, strong comprehensiveness, long duration and high competitive level.
, all preparatory work is progressing steadily.