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Who is the founder of IKEA?
On April 4th, 2004, Swedish Business Weekly reported for the first time that Ingvar Kamprad, the founder of Swedish furniture manufacturer IKEA, has become the richest man in the world, with personal assets reaching 400 billion Swedish kronor, or about 53 billion US dollars. According to the global rich list published by Forbes magazine in 2004, Ingvar Kamprad's personal net worth was $65.438+08.5 billion, ranking 65.438+03. According to the latest brand survey of Businessweek, IKEA is one of the 50 most famous brands in the world, ranking 43rd. As of August 3rd, 2003, IKEA * * * had 76,600 employees, and 186 IKEA stores were distributed in 3 1 countries and regions, including Europe, Asia, North America and Oceania. Chain stores and franchisees around the world have sold more than12,400 kinds of goods, with relatively regular consumers. The number of IKEA stores continues to increase.

IKEA Group is owned by Sting Ingka Foundation registered in the Netherlands. The foundation owns Ingka Holdings Limited. Ingka Holdings Limited is the parent company of all companies in the IKEA Group, including the Swedish Wood Industry Group and all companies operating IKEA stores in different countries. IKEA International System Co., Ltd. owns the IKEA concept and trademark, and has signed an authorization agreement with every IKEA store in the world. IKEA Group is the largest authorized operator of IKEA International Systems Limited.

By 1986, kamprad had established a perfect organizational system, so he resigned as the president of IKEA and became a senior consultant of the company. But up to now, although kamprad no longer participates in the daily management of IKEA, he is still the largest shareholder of the company.

Ingvar kamprad was born on 1926 in Smaran, southern Sweden. When he was 7 years old, he and his family moved from Pugatrade parish to Elmrade area. He started from here and opened an era in the history of world business.

1953, the first IKEA showroom opened in Amhus. In the early 1950s, IKEA mainly sold furniture, and the establishment of this store had a great influence on its future development. 1955, in order to avoid the resistance initiated by competitors and solve the supply problem, IKEA began to design its own furniture, so that customers can buy products with novel design and better functions at lower prices. "Flat packaging" has become the design core of IKEA products, which can not only avoid damage in transit, but also greatly reduce transportation costs. Turning problems into opportunities has become part of IKEA's entrepreneurial spirit.

In 1970s, IKEA rapidly internationalized and became a multinational group: 1975, opening the first IKEA store in Australia; 1976, opening the first IKEA store in Canada; 1977 Opening the first IKEA store in Austria; 1979, the first IKEA store opened in the Netherlands.

IKEA, which is divided into many roads and develops markets all over the world, has become a huge kingdom across Europe, North America and Oceania. In Sweden, the home base of IKEA, after elmo Hal in 1950s, Stockholm Kugenkova in 1960s and Gothenburg, Malmo and Lin Xueping in 1970s.

Ikea has tried its best to open up overseas markets. Sometimes when entering a certain area, when encountering resistance and difficulties, IKEA will avoid the most difficult part of the problem and directly face the huge potential consumer groups in that area. Ikea made the most distinctive elk in the Swedish forest into toys and pictures, distributed them to those areas free of charge, and gave away Christmas trees. Every Christmas tree, without exception, should be hung with a furry little toy elk. "Elk" in some countries and regions; Even to become synonymous with IKEA, deer hunting tactics have made great contributions to IKEA's going global.

During the expansion in 1970s, IKEA opened eight shopping malls in succession in the most successful six years in Germany. In addition, IKEA has also achieved success in Canada. 1976 after the opening of the IKEA store in Vancouver, 1977 built the Toronto store and Edmonton store one year later. In the last year of 1970s, the IKEA store in Ottawa was built, and IKEA finally entered the capital of Canada. Gary's IKEA store has also been completed and put into operation.

In 1970s, IKEA went from Eurasia to North America and then to Australia. From the eastern hemisphere to the western hemisphere, from the northern hemisphere to the southern hemisphere, the basic prototype of a huge kingdom in the future has been established.

1995 In August, the board of directors of Shi Ying Holdings made a decision: In the next few years, IKEA will explore the market in Chinese mainland. 1998, the first IKEA store opened in China. In fact, IKEA and China started their real business as early as 1980s, when IKEA began to purchase goods in China. By 200 1, China has become the largest purchasing country of IKEA in the world, accounting for 14% of its total purchases. IKEA has set up seven purchasing offices in China, with more than 400 employees, and there is a trend of further expansion.

It took IKEA more than 60 years to build a gold-lettered signboard with global influence, which really became the first in the furniture industry.