The founder of WWF believes that the most effective way for an organization to work is to set up branches in various countries. So the organization launched a national plan project, and two-thirds of the funds raised in various countries were transferred to the World Wide Fund for Nature in Morges, Switzerland for international project activities, and the rest were led by branches in various countries.

In the first three years of WWF's establishment, WWF raised and donated about1900,000 USD for various ecological protection projects, most of which were personal donations. For example, an article about this organization published in the British Daily Mirror asked the British public to donate 60,000 pounds within one week.

Most projects funded by WWF are relatively small in scale. In the early days, WWF also provided a bulldozer and rotary lawn mower for Masamala Wildlife Sanctuary in Kenya. Funded the investigation of white butterfly monkeys in Costa Rica; Help Professor Kim, President of birdlife international Korea Branch, attend the international conference in new york and the World National Parks Congress in Seattle.

WWF has donated a lot of money to international organizations such as IUCN and Bird International, and also funded some activities of Charles Darwin Foundation in Galapagos Islands. WWF is still supporting ecological protection projects in the Galapagos Islands, helping the Ecuadorian government to establish the Galapagos National Park to control the invasion of new species on the island, and also establishing research, training and education projects. Galapagos Islands is a typical example of harmonious development of eco-tourism, scientific research and protection.

1969 Cototana National Park, established by WWF, is the last habitat of Spanish imperial eagle and bobcat. WWF has always supported the protection of this wetland and strongly opposed the proposal of draining the swamp to irrigate coastal farmland and expanding tourist facilities.

With the help of WWF, the Wildlife Trade Investigation Committee has developed into a network group with 15 branches across five continents. It has played an important role in persuading the government to protect species and strengthen the control of wildlife trade.

The image of WWF as a non-governmental organization with which the government is willing to cooperate shows that its influence and strength in formulating and revising government policies are appropriate.

WWF's friendly relations with governments enable it to carry out the "debt for nature" transaction. In this transaction, the debts of many countries are used as funds for nature conservation activities in that country. Many countries, including Ecuador, Philippines, Poland and Zambia, have carried out this debt-for-nature swap.

1986, as part of the 25th anniversary of the organization, WWF invited the leaders of the world's five major religions to the Italian historic city of assisi for a two-day gathering. Later, religious leaders declared that nature conservation was the basic element of their respective beliefs. This led to the establishment of an international protection network including seven religions. Through this network, WWF cooperates with religious groups to achieve the same goal.