For the support of an industry, the government's starting point may be more macro, such as allocating funds for animation projects, setting up industrial funds and building industrial parks. Animators consider that the state should provide support for the special effects of an animation, and even want to refine the support for a series of sections such as original scripts and characters. Therefore, even if those gray transactions are excluded, although animation festivals, industrial parks and support funds are held every year, many practitioners still feel that they can't see the money.
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From an official point of view, in recent years, the state has indeed provided numerous support for the animation industry in terms of policy and finance. In many areas with developed cultural and creative industries, local governments have provided different preferential policies for many animation enterprises. For example, Shenzhen awarded the highest prize of 2 million yuan (20 13) for original high-quality animation, Tianjin Hangu supported investors to invest in cultural and creative industries with intangible assets such as intellectual property rights and bonds as non-monetary assets (20 13), Fujian strongly supported the combination of original animation games and traditional industries, and of course, the SARFT's "preferential policies" for domestic animation in prime time of TV stations were enough.
20 1 1 year, the output of animated films in China exceeds 260,000 minutes, far exceeding that in Japan and the United States. In 20 13, the animated film market was also hot, with 26 films on the big screen and * * * generating 660 million yuan at the box office. In sharp contrast to the prosperity of the animation market, it is the younger age of domestic animation and the lower production level and content.
I agree with Mr. Huang Hua that if China animation wants to survive, it can only go to the market. You think you need support from your own point of view, and the government should consider whether all your industries need support. So, as long as you have good ideas and works, put them on the market. There are so many animation festivals and venture capital fairs in a year, which will definitely attract investment.