Because of the different intervention time, the domestic TV series has a hasty implantation plan and few successful cases, and the domestic movies are slightly better. "Big Man" is the most perfect flower of product placement.

The film itself is talking about product placement, so although there are many products, it doesn't put Coca-Cola, 555 cigarettes and other products in the front stiffly, but it becomes funny Coke, 666 cigarettes and other similar names, which naturally reminds people of brands, thus achieving the purpose of marketing products and avoiding the blunt feeling of product placement.

Extended data

Product placement is a new thing in China, and it has long been widely accepted abroad. To some extent, the birth of product placement can be regarded as an evolution and upgrade of traditional hard advertising, so that people can unconsciously perceive the brand appeal and accept the influence of advertising, and make hard advertising have a defense mechanism for the audience.

The rise of product placement advertising is to put an invisibility cloak on the traditional hard advertising, and to dissolve its defense and penetrate its mind through high integration with the appropriate reception environment without disturbing the audience. Because of its unique advantages, product placement has become and will continue to be one of the trends of advertising development.

Value China —— Right and Wrong of Product Placement Advertising

People's Network-Successful advertising placement must be a seamless connection between content and products.