The development of the Internet presents ten major development trends:\x0d\\x0d\Trend 1: China's Internet user penetration rate will exceed half, and the number of Chinese Internet users ranks first in the world\x0d\\x0d\As of June 2014, the size of my country's Internet users The number reached 632 million, and the Internet penetration rate was 46.9%, an increase of 1.1 percentage points from the end of 2013.

In the first half of 2014, as the replacement of feature phones by smart phones has been basically completed, smart phone users have formed a large scale, the market share has become saturated, and the growth rate has slowed down. The driving effect of smart phones on the growth of Internet users' penetration rate

weaken.

It is estimated that by the end of 2015, the penetration rate of Chinese Internet users will be close to 50%.

In 2013, the number of global Internet users was 2.6 billion, and the growth rate in 2013 compared with 2012 was 9%. However, despite this, China's number of Internet users ranked first in the world.

In 2013, the number of Internet users in China was 2.9 times that of the second-ranked United States. However, the penetration rate of Internet users in China was 46%, compared with 83% in the United States. From the perspective of penetration rate, the number of Internet users in China still has a lot of room for development.

\x0d\\x0d\Trend 2: The Internet migrates to mobile terminals, and mobile Internet takes over the world\x0d\\x0d\Global mobile Internet usage continues to grow, accounting for 25% of the entire Internet (as of May 2014). Last year

This figure is only 14%. The usage ratio has doubled within a year. The penetration rate of Asian mobile Internet users has also increased from 23% last year to 37%, which is a very fast growth rate.

As of June 2014, the number of China Mobile Internet users reached 527 million, an increase of 26.99 million from the end of 2013. The penetration rate of China Mobile Internet users (the proportion of Internet users in China's population) reached 39.1%, that is, nearly 40% of Chinese people use mobile phones to access the Internet.

At the same time, the proportion of Internet users who use mobile phones to access the Internet has further increased, from 81.0% in December 2013 to 83.4% in June 2014. For the first time, the scale of mobile Internet users has exceeded the scale of traditional PC Internet users.

\x0d\\x0d\Internet products and services must also follow the lead of netizens.

In 2012 and 2013, the mobile traffic of many large Internet companies has exceeded the PC traffic. Many large Internet companies' PC business users have migrated to mobile, showing a trend of PC business growth slowing down and mobile business growing rapidly.

If an Internet company does not have a competitive product on the mobile side, it will soon be subverted by the wave of mobile Internet.

In the next two to three years, mobile Internet will dominate the world.

\x0d\\x0d\Trend 3: The global traditional media is in serious decline. China’s online advertising revenue has surpassed TV advertising, which has become an irreversible trend. \x0d\\x0d\ Among China’s mainstream media, the revenue market share of TV advertising and newspaper advertising has increased from 2009 to 2009.

A clear downward trend began to appear in 2011. In 2011, online advertising revenue surpassed newspaper revenue. In 2013, online advertising revenue surpassed TV advertising revenue, and online media became the largest advertising revenue media. In 2014, online advertising revenue

Revenue share will continue to grow, while TV continues to decline, and online advertising will continue to significantly lead the market in revenue share.

\x0d\\x0d\In the United States, although the Internet advertising market share has not yet surpassed that of television, the gap is gradually narrowing. In particular, the media consumption time on the Internet has significantly exceeded the media consumption time on TV. This will promote the growth of the US Internet advertising market.

Further prosperity, while print media and broadcasting in the U.S. market are severely shrinking, both in terms of media consumption time and advertising market share.

\x0d\\x0d\Trend 4: Online advertising will be the world of performance advertising, and precise advertising based on big data will become an important driving force for the development of online advertising\x0d\\x0d\The effects of CPC and CPA as billing methods in 2013

Advertising, its market share reached 66.6%, and in 2014 this proportion will exceed 70%.

In China's online advertising market, where performance-based advertising is the mainstream, precision advertising technology will become an important driving force in the online advertising market.

We have seen that new precision advertising forces based on big data, such as 360 Company's Dianjing System and Tencent's Guangdiantong, are rapidly rising, and their market position is already comparable to that of traditional portals.

Games and e-commerce are the main customer groups of these precision advertising systems. With the further development of these customer groups and the further development of precision advertising systems in big data, we have reason to believe that these precision advertising forces driven by big data will

It will become the most important driving force for change and development in the online advertising market.

\x0d\\x0d\Trend 5: The Internet consumer finance market is rising, and large-scale platform Internet companies will drive the rapid development of the market\x0d\\x0d\Internet consumer finance refers to modern service finance that provides consumer loans for consumers to purchase consumer goods through the Internet.

Methods, including housing loans, car loans, travel loans, student loans, etc.

China's Internet consumer finance market is in the initial stage of development. In 2013, the transaction size of China's Internet consumer finance market reached 6.0 billion yuan.

From the perspective of the scale composition of Internet consumer finance transactions, the scale of Internet consumer finance transactions in 2013 was mainly P2P consumer credit. According to iResearch data, the proportion was as high as 97.5%.

In 2014, e-commerce giants entered this field for the first time. At the beginning of 2014, JD.com took the lead in launching the Baitiao service. Later, in July, Tmall launched the installment service.