The origin of Yamaha brand The origin of Yamaha's name is the surname of Yin Nan, the founder of Yamaha, which was founded in 1887. Being familiar with western technology since childhood, Yamaha was the first to repair medical equipment and organs, which eventually led to the birth of Yamaha brand. Out of confidence in his career prospects, Yamaha overcame all difficulties and founded Yamaha Organ Company. With self-motivation, foresight and decisive style, Yamaha finally succeeded. These laid the foundation of Yamaha brand and are also the important spiritual wealth of Yamaha Group today. In the early days of Torakusu Yamaha's opening, it mainly produced organ. /kloc-began to produce pianos for performance and more and more other musical instruments of different sizes in 0/900. Later, Yamaha's business scope became increasingly diversified, including electronic music products, sporting goods and even electric bicycle products. The development of audio-visual products is also a matter of nearly ten years. Yamaha's entrepreneurial purpose is: "to improve people's quality of life in an all-round way by producing and developing all kinds of creative, high-quality and high-tech products." Yamaha's business philosophy is: "customer first, quality first, people-oriented, serving the world." In particular, customer first is the primary goal, so from product design to production improvement to after-sales service, Yamaha tries its best to meet customer needs in all directions and make people's dreams come true. Surround expander has always been Yamaha's best product. Yamaha's specialty in AV power amplifier is the colorful sound stage effect. Looking at Yamaha's products for many years, we will find that his products will use their own chips sooner or later. Yamaha has done a lot of in-depth research on surround sound and achieved many effective results. Other manufacturers' chips can't put Yamaha's research results into it, so they will eventually develop their own chips. Friends who know music appreciation know Yamaha's position and influence in the audio-visual industry. Since 1986, Yamaha has been developing and producing home theaters, which is in a leading position in the industry. At the beginning of 2000, the home theater was changed from 5. 1 channel to 6. 1 channel all-digital channel. Easy-to-use operation interface has become a feature of Yamaha AV speakers, because users of some speakers with higher numbers have to adjust various parameters on the TV screen. Frankly speaking, this method is too turning point. All the new functions can be seen on the display screen of the fuselage, so it is much more convenient to adjust. Anyone who knows a little about Yamaha DSP power amplifier will remember that its chips are numbered with YSS, such as YSS-9 18 of "Cinema DSP Engine" or YSS-908 with DTS decoder omitted. . Tuning Fork logo Yamaha logo The three intersecting tuning fork shapes represent the cooperative relationship between the company's three pillars-technology, products and sales, and the circle means the company's endless vitality in the world vocal music field. This symbol also symbolizes three basic musical elements: melody, rhythm and harmony. Enlarged pattern 1898 The pattern of Phoenix hand-held tuning fork was designated as the trademark of the newly established Japanese musical instrument company. 1927 has the tuning fork trademark and Yamaha logo. 1934 is a trademark widely used in newspaper advertisements and catalogues. The enlarged pattern 1937 trademark applied by Yamaha Organ Company. 1937 Trademark applied by Maha Piano Company. 1937 is a trademark with only the tuning fork logo. 1956 is a trademark applied for musical instruments. 1959 is a trademark applied for musical instruments. 1964 motorcycle trademark. 1967 introduced the standardized logo highlighting format and was designated as the regular selection format. The highlighted format of 1980 1967 is designated as the standardized logo. 1987 is used to identify the company logo. 1998 The currently specified standard edition and replacement edition are marked with tuning fork. Yamaha logo is a combination of Yamaha logo and tuning fork Yamaha logo, which was adopted by 1967, which conforms to the original intention of regulating tuning fork logo. Yamaha has been using various logos for many years, and currently uses the Yamaha logo specified by 1998. Yamaha logo specified by 1967. 1980 logo update, the standard layout is simple lines. 1987 In order to commemorate the centenary of the company, the company was renamed Yamaha Group. In order to emphasize the name of Yamaha, the tuning fork was deleted. 1998 has been designated as the standard and alternative version of the current Yamaha logo. Yamaha History 1887 Torakusu Yamaha successfully produced the first guzheng and received many orders from the very beginning. 1897 Japan co., ltd was established with Torakusu Yamaha as the first president. Completed the first overseas order: 78 harpsichords were exported to South Asia. 1900 began to produce upright piano. 1902 produced the first grand piano. 1903 started to make exquisite furniture with the experience of wood processing. 1904 Yamaha's piano was highly praised by the participants at the World St. Louis Expo. 19 14 launched the first harmonica. A year later, Yamaha harmonica was exported to all parts of the world. 1922 began to produce hand-held phonographs. 1930 founded the first sound laboratory in the world. 193 1 designed the acoustics of the new parliament hall in Japan. 1932 began mass production of organ. 1935 introduces the Magna organ. 1942 produced the first acoustic guitar. 195 1 Yamaha company building is built in Ginza, Tokyo. Chuan Shangyuan, president of 1953, started his first overseas inspection. 1954 established a music education system. Production of the first hi-fi player. The company's experts used metallurgical technology to manufacture Yamaha's first motorcycle: YA- 1. First year product: 125cc motorcycle. 1955 With the successful development of Yamaha motorcycles, Yamaha Automobile Co., Ltd. was established. 1958 the first overseas subsidiary was established in Mexico (Yamaha, Mexico). 1959 set up a technical research institute. Developed the first electronic organ, namely the electronic organ. Yamaha developed its expertise in materials and assembled an equipment production line for strengthening glass structures. 1960 Yamaha international company was established in the United States. 196 1 with the successful application of archery equipment, the first FRP ski sled was developed and sold, and diversified production and sales of alloy products began. 1962 Yamaha entertainment co., ltd was established. 1964 successfully held the first electronic organ competition. 1965 began to produce wind instruments. The first overseas Yamaha Conservatory of Music was established in Los Angeles, USA. 1966 Yamaha expanded its business in Europe, and then established Yamaha Europa G.m.b.H Company in West Germany. Yamaha Music Foundation was established. Started selling guitars and drums. Yamaha Conservatory of Music was established in Mexico, Canada and Thailand. Nemu-no-Sato was built in 1967, which is the only resort integrating entertainment and music. Grand piano, which developed the CF platform. 1968 Yamaha produced the first Hi-Fi stereo equipment. 1969 Sviatoslav Richter toured Italy with the grand piano on CF platform. 1970 held the first world pop music festival in Tokyo. 197 1 started to produce semiconductor products. 1972 presided over the first release conference of children's songs. Yamaha cooperated with the Vienna Philharmonic Orchestra to develop a new organ. 1974 Yamaha has developed a beryllium film speaker (NS- 1000m) 1000 NS, the first synthesizer CSY- 1 and a hybrid console PM- 100. Duima Town Resort with the theme of music and sports opened. In West Germany, Yamaha held the first children's creative music conference outside Japan. 1975 Yamaha Sports Equipment Factory introduced various tennis rackets. Start the original production and sales of fine furniture. 1976 began to produce electronic products and electronic organ. 1977 set up a wind instrument studio in Tokyo. 1978 set up a wind instrument studio in Hamburg. 1980 set up piano technology research institute in Tokyo. Started selling portable keyboards. 1982 develops and sells composite golf clubs. The compact CD- 1 is introduced. The first digital piano appeared. 1983 Yamaha produces and sells Clavinova and DX-7 digital synthesizers. Launched CF grand platform piano. Start production of LSIs customized products. 1984 integrated various professional technologies to produce the first automatic industrial robot. 1985 Yamaha Film Studio was established in Tokyo. 1986 Yamaha digital sound stage processor DSP- 1 was born. Set up a wind instrument studio in Vienna. 1987 piano artist service center (C.E.A.A) opened in Paris. Set up a film studio in London. In Tokyo, Yamaha set up the first band explosion world finals. The centenary of the company was renamed Yamaha Co., Ltd. 1989. The new york Museum of Modern Art collected Yamaha's wind instruments and MIDI controller WX7. Introduced the first CD burner. 1990 opened a sample showroom in former East Berlin. 199 1 The total output of Yamaha pianos and wind instruments exceeds 5 million. Celebrate the 20th anniversary of children's composition exhibition. New york Museum of Modern Art has a collection of YST-SD 90 active servo processing speakers from Yamaha. 1992 Fin Christian Jagge (Norway) won a gold medal in Albertville Winter Olympics with PROTO-SL sleigh. Yamaha received a letter of commendation from the Vienna Ai Letuan Orchestra. Kemble & Company (UK) was awarded the Outstanding Achievement Award by the Queen of England. 1993 made the world's first titanium alloy golf club. Silent pianos, VL 1 and VP 1 virtual sound synthesizers, CD burners CDE- 100 and CDE- 100 are on sale. 1994 began to sell grand piano silent series. 1995 began to sell digital pianos (silent copper tube system and GranTouch). 1996 released DTX, the top model of electronic drum. 1997 Yamaha kagoshima semiconductor equipment has passed the ISO 1400 1 certification. Stanford University and Yamaha announced the Sondius-XG joint licensing program. Ryotaro Sakamoto first proposed Internet MIDI Live. Introduce the silent violin. 1998 jiachuan piano factory and Yamaha electronics manufacturing (Malaysia) SDN. BHD has passed ISO 1400 1 certification. Denis Masuyev used the CFIIIS grand piano for the first time in Tchaikovsky International Piano Competition. Started selling silent cellos. As a standard home theater system, the digital sound field processor is made by combining various special technologies. Yamaha Metal Company and Saitama Brass, Yamaha's Pantian Metal Factory, passed the ISO 1400 1 certification. Started selling computer multimedia audio systems. In 2000, Yamaha began to license the new digital network interface technology (mLAN). Mobile CRBT service was launched in Japan and Taiwan Province province. In order to celebrate the century-old history of Yamaha piano manufacturing, Yamaha carefully produced a commemorative piano. Set up a record company-Yamaha Music Communication Co., Ltd. 200 1 Set up an audio-visual product sales subsidiary in Shanghai. All Yamaha production bases have passed ISO 1400 1 certification. Set up a musical instrument sales subsidiary in Korea. Introduce a mute guitar. The archery equipment business was terminated in 2002. Started selling silent viola. Yamaha began to sell electronic violins. Set up an investment holding company in China. An AV/IT production company-Yamaha Electronics (Suzhou) Co., Ltd. was established in Suzhou, China. Set up a holding company in Europe. In 2003, the "Vocaloid" digital sound synthesis technology was introduced. Establish a musical instrument production subsidiary in China. Exit CD-R/RW service.