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What does the product roadshow mean?
Roadshow (including but not limited to the securities field) refers to a way to give a speech in public places, demonstrate products, publicize ideas, and sell one's company, group, products and ideas to others. Roadshow was originally a widely used way to promote securities issuance in the world, which refers to the promotion activities for institutional investors by securities issuers with the help of investment bankers or payment promisors before issuing securities in the primary market.

It is an important promotion and publicity means to promote the successful issuance of stocks, promote the communication and exchange between investors and stock issuers, ensure the smooth issuance of stocks and help improve the potential value of stocks under the condition of full communication between investors and financiers.

Therefore, roadshows attract investment, that is to say, on the basis of roadshows, not only publicity, but also on-site sales (mainly for consumers). At the same time, we have added a new purpose, which is to attract the attention of target merchants (target distributors), and promote their interest and final recognition through the display of their own products and sales methods. Because the roadshow at this time is not only publicity and sales, but also to attract dealers.

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