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With a value of $3 billion, the founder of an American brand donated the company only to protect the earth. Why is it so generous?

Because he is an environmentalist, he is very concerned about the protection of the earth's ecological environment, and his family share the same ideas with him and agree with him very much.

Chouinard, the 83-year-old owner of an American outdoor products company, donated all the companies worth more than $3 billion to environmental protection. It is reported that the company donated by Chouinard is the first company he established, and he made this great decision for the following reasons.

Chouinard has been an out-and-out environmentalist since he was young. He often participated in activities carried out by local environmental protection organizations, such as publicizing the importance and feasible methods of environmental protection to local people, participating in such speech activities, etc., but at that time his ability was still very limited. Later, Chouinard set up a company with certain economic strength, so he devoted himself more enthusiastically to environmental protection. Every year, he donates a large amount of environmental protection fund to protect the earth's ecological environment and other activities. This time, he donates all his companies to environmental protection, which is also one of his real performances of loving environmental protection.

Everyone is not completely independent. Even a successful person like Chouinard can donate his company because of the support of his family. It is understood that Chouinard's wife met him in an environmental protection activity, and they shared the same pursuit. In the later long marriage life, Chouinard and his wife passed on the same enthusiasm for environmental protection to their children. Influenced by their parents' strong environmental awareness since childhood, children in Chouinard are also staunch environmentalists, so they are very supportive of their parents' donation of the company to environmental protection, which is also a major reason why Chouinard's decision can be realized.

From a practical point of view, Chouinard's decision will not have much impact on his life and that of his family. There are many companies under his name, and his family's economic strength is very strong. Although the value of $3 billion is very much for us ordinary people, it is actually only nine Niu Yi hairs for them in Chouinard, and they can gain a good reputation because of this decision. More importantly, donating this money in the name of environmental protection is much more cost-effective than inheriting it to their children in the form of inheritance in the future.